Study
Feasibility Study
Identification and exploration of business scenarios
Throughout the restaurant industry there is a wide variety of service styles. Determining which style of service best suits our talents and needs is the first process of opening a business. Each service style caters to specific markets and in order to ensure success our service style must please our target market.
Fast Food, also known as quick service restaurants, caters to people in fast paced environments. This style of restaurant primarily serves food such as burgers, fries, chicken sandwiches, etc. that are made in bulk, wrapped, and kept warm until served. This doesn’t allow foods to be made fresh with high quality ingredients along with having the healthiest selection of food. Fast Food restaurants have minimal seating, if any as they might have a drive-thru option available. Our concept for Confections by Design Bakery is looking on building relationships with our customers on a personal level. The fast food service style does not fit this image. Our café plans to make our products fresh with healthy options, therefore fast food is not the best choice.
Fast casual restaurants do not offer full tableside service but some places may have some aspects of tableside service available. This is a new and upcoming concept that is a combination between fast food and casual dining. Fast casual dining also focuses on healthier food options as well as fresh ingredients. These restaurants cater to people who would like to receive their food in a timely manner to get in and out of the restaurant rather than sitting around waiting for food and service, such as in casual or fine dining. This style of service would fit perfectly for the needs of our target market. Having a fast casual style allows customers to come at any time of day and receive quality food without having to commit a lot of time to dining.
Casual Dining is a style of service where a restaurant serves moderately-priced food in
Identification and exploration of business scenarios
Throughout the restaurant industry there is a wide variety of service styles. Determining which style of service best suits our talents and needs is the first process of opening a business. Each service style caters to specific markets and in order to ensure success our service style must please our target market.
Fast Food, also known as quick service restaurants, caters to people in fast paced environments. This style of restaurant primarily serves food such as burgers, fries, chicken sandwiches, etc. that are made in bulk, wrapped, and kept warm until served. This doesn’t allow foods to be made fresh with high quality ingredients along with having the healthiest selection of food. Fast Food restaurants have minimal seating, if any as they might have a drive-thru option available. Our concept for Confections by Design Bakery is looking on building relationships with our customers on a personal level. The fast food service style does not fit this image. Our café plans to make our products fresh with healthy options, therefore fast food is not the best choice.
Fast casual restaurants do not offer full tableside service but some places may have some aspects of tableside service available. This is a new and upcoming concept that is a combination between fast food and casual dining. Fast casual dining also focuses on healthier food options as well as fresh ingredients. These restaurants cater to people who would like to receive their food in a timely manner to get in and out of the restaurant rather than sitting around waiting for food and service, such as in casual or fine dining. This style of service would fit perfectly for the needs of our target market. Having a fast casual style allows customers to come at any time of day and receive quality food without having to commit a lot of time to dining.
Casual Dining is a style of service where a restaurant serves moderately-priced food in
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