Davenport University
BUS520
Professor Shaps
Table of Contents
Synopsis of the situation...............…...............................................................................................3
Key issues........................................................................................................................................4
Identification of one key problem and the opportunity……………………..................................5
Alternative solutions to the one key problem………………………………………..……...….....6
Selected solution and why it was chosen…..……………………………………………...……....7
Recommendation(s) on how to implement the selected solution…………………………….…...8
Summary……………………………………………………..……………………………………9
References……………………………………………………..………………………………....11
Synopsis of the situation Panera Bread is a fast food company that aims to provide a quality product. They make and sell specialty breads, salads and soups. They started strong in 1981, and currently have over 1800 stores with company managed and operated as well as franchised locations (Panera Bread, 2012). The company jumped into the frontline of restaurant chains and has gained, with great effort, a good number of customers. If you go to any one of their restaurant locations you will find similar services in each and every store. There is always a choice to dine indoors or outdoors, a fire place which aims to make you feel at home while reading your paper or drinking you coffee in the morning, especially in the winter months. They are also known for their services of free refills on coffee, tea or fountain drinks as well as complimentary water with slices of lemons. There is also free access to the internet through Wi-Fi, making Panera locations a great study environment for college students. It is also well equipped with screens that display the product they offer which adds another great feature to