Study of Supply Chain Management of India's Paint Industry
Introduction/Background of the study
With 33 per cent overall in the organized sector, holding a 38 % market share in decorative paints Asian Paints (AP) is the market leader in the Indian paint industry. The annual sales turnover exceeds INR 1,300 Crore, marginally ahead of all the competitors in the industry. AP’s market leadership in the decorative paints segments can be grasped correctly when we take note of the relative position of the various players in the industry. The nearest competitor, Goodlass Nerolac, holds a share of just 14 per cent, with others having sub 10 per cent. In an industry historically dominated by multinationals, a company that is wholly Indian in capital, management and technology is certainly a commendable feat.
Different Brands in Different countries:
Asian Paints operates in 21 countries with 29 paint mfg. facilities with capacity of 440 m.lts/annum, servicing consumers in 65 countries.
Asian Paints has presence in the following countries:
Asian Paints South Asia (India, Bangladesh, Nepal and Sri Lanka).
SCIB Paints Egypt
Berger South East Asia (Singapore),
Middle East (UAE, Bahrain and Oman),
Caribbean (Jamaica, Barbados, Trinidad & Tobago).
Apco Coatings South Pacific (Fiji, Tonga, Solomon Islands and Vanuatu)
Taubmans South Pacific (Fiji and Samoa).
Asian Paints headquarters in Mumbai, where 5 Factories,18 Processing Centers, 800 raw material and intermediate goods suppliers, 140 Packing Material Vendors and 6 Regional Distribution Centre- 74 depots are integrated. APIL has 67 sales locations situated all across the country and the count for direct dealers is 15K as opposed to 7K of its nearest competitor
The focus of our project is to study the Operational Aspects of Asian Paints India Limited along with the competitive industry analysis and perspective in the aspect of logistics, distribution, inventory management etc.
Methodology
In an order to accomplish the objective, post the detail study of
With 33 per cent overall in the organized sector, holding a 38 % market share in decorative paints Asian Paints (AP) is the market leader in the Indian paint industry. The annual sales turnover exceeds INR 1,300 Crore, marginally ahead of all the competitors in the industry. AP’s market leadership in the decorative paints segments can be grasped correctly when we take note of the relative position of the various players in the industry. The nearest competitor, Goodlass Nerolac, holds a share of just 14 per cent, with others having sub 10 per cent. In an industry historically dominated by multinationals, a company that is wholly Indian in capital, management and technology is certainly a commendable feat.
Different Brands in Different countries:
Asian Paints operates in 21 countries with 29 paint mfg. facilities with capacity of 440 m.lts/annum, servicing consumers in 65 countries.
Asian Paints has presence in the following countries:
Asian Paints South Asia (India, Bangladesh, Nepal and Sri Lanka).
SCIB Paints Egypt
Berger South East Asia (Singapore),
Middle East (UAE, Bahrain and Oman),
Caribbean (Jamaica, Barbados, Trinidad & Tobago).
Apco Coatings South Pacific (Fiji, Tonga, Solomon Islands and Vanuatu)
Taubmans South Pacific (Fiji and Samoa).
Asian Paints headquarters in Mumbai, where 5 Factories,18 Processing Centers, 800 raw material and intermediate goods suppliers, 140 Packing Material Vendors and 6 Regional Distribution Centre- 74 depots are integrated. APIL has 67 sales locations situated all across the country and the count for direct dealers is 15K as opposed to 7K of its nearest competitor
The focus of our project is to study the Operational Aspects of Asian Paints India Limited along with the competitive industry analysis and perspective in the aspect of logistics, distribution, inventory management etc.
Methodology
In an order to accomplish the objective, post the detail study of