Successful Catering
Catering potential in your community.
This task goes beyond estimating whether you have enough events to cater for in your area and whether you have the necessary drive and flair to stay in the course. You must explore the competition, find out about your competitor and see what the market they cover.
HARD LOOK at the COMPETITION ▪ Contact your local Bureau of Vital Statistics and Bureau of Records
▪ Check the local newspaper society columns
▪ Organizations – check some non profit organizations and fraternal clubs.
▪ Gather the necessary data – don’t forget to ask for relevant data from the chamber of commerce and your local administration office.
▪ Yellow pages – check yellow pages to get a sense of competition.
Choosing a NAME
Your business name reflects your identity. It shows your clients your idea about where you position yourself in catering business. Here are some guidelines.
▪ Experiment – don’t be afraid in experimenting when choosing your names. It could be the one that is most likely become imprinted in the prospective clients mind, you can name your business after your business characteristics, alternatively your name may represent a personal touch and if you are a known personality or famous chef you can name your business after your name.
▪ Let your name sell your business – remember that your name must serve first and foremost at a selling tool ▪ Choose the name that is pronounceable – it is easier for your customer to remember your business if your business name is easy to pronounce.
▪ Consider alphabetical order – it is important if you intend to rely upon sales generated from phonebook. People tend to look on the top list when faced in many choices.
▪ Avoid duplication – make sure that you are the name you register for your business is the only business that has that name. ▪ Legal requirements – check for name availability and register your name.
▪
This task goes beyond estimating whether you have enough events to cater for in your area and whether you have the necessary drive and flair to stay in the course. You must explore the competition, find out about your competitor and see what the market they cover.
HARD LOOK at the COMPETITION ▪ Contact your local Bureau of Vital Statistics and Bureau of Records
▪ Check the local newspaper society columns
▪ Organizations – check some non profit organizations and fraternal clubs.
▪ Gather the necessary data – don’t forget to ask for relevant data from the chamber of commerce and your local administration office.
▪ Yellow pages – check yellow pages to get a sense of competition.
Choosing a NAME
Your business name reflects your identity. It shows your clients your idea about where you position yourself in catering business. Here are some guidelines.
▪ Experiment – don’t be afraid in experimenting when choosing your names. It could be the one that is most likely become imprinted in the prospective clients mind, you can name your business after your business characteristics, alternatively your name may represent a personal touch and if you are a known personality or famous chef you can name your business after your name.
▪ Let your name sell your business – remember that your name must serve first and foremost at a selling tool ▪ Choose the name that is pronounceable – it is easier for your customer to remember your business if your business name is easy to pronounce.
▪ Consider alphabetical order – it is important if you intend to rely upon sales generated from phonebook. People tend to look on the top list when faced in many choices.
▪ Avoid duplication – make sure that you are the name you register for your business is the only business that has that name. ▪ Legal requirements – check for name availability and register your name.
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