Summarization of Article; ‘Finding Your Strategy in the New Landscape’ by Pankaj Ghemawat

This article is discussed about the post recession of 2008 on the changing of business environment in developed countries. The authors predicts that in the next decades the business environment will be characterized by a slow global growth, high unemployment, volatility in the financial markets, costlier capital, a greatly expanded role of government, an increase of taxation or even increased of protectionism. The author however has revealed a huge potential in the emerging market in India and China. Therefore, this article has tried to explain on how the changing of the strategic approach can help the Multinational Company gets benefited from it. The main issues of this article are to address on how the Multinational Companies should review their strategy in the hostile of post recession operating business environment. The authors first highlighted how the crisis affects company basic strategic environment where he later on explore on how it implemented into changes in the product and markets, operation and innovation, organization and people structure also identity and reputation of business in general. In this article, the authors emphasize that most of the company’s global strategies have been based on the visions of the world’s that is steadily and rapidly integrated. However the crash in 2008 and 2009 has changed this vision, where it makes more sense to adopt a vision where the national differences are remain pronounced. The authors suggested that, those companies who are strategically based on the differences and achieving economics scale across national boundaries need to shift toward adapting to local conditions. It is also highlighted that the resource allocation process needs to be change as in the post recession environment the cost and the availability of capital are issues. The companies need to become more selective in pursuing new opportunities. There are also companies that try to allocate their resources according to their