Summary: AAA Cash Fast
I work at AAA Cash Fast. This is the world of payday advances and title loans. In my industry, I have many competitors. An industry is " a group of competitors that produces similar products or services" (Lester & Parnell, 2006, p. 3-2). My top three competitors are Ace Cash Express, Check into Cash, and 745-Cash. They are bigger and more powerful than my company but we hold our own.
The State of Tennessee has guidelines and regulations that I must follow so that I must follow so that levels the playing field. The biggest problem I have is the three above companies all have internet compatibilities. I work with an old fashion storefront. Due to this technology a consumer can take out a loan online in the comfort of their home, but the website
may not actually belong to the lender. The good thing about coming into my storefront is you as the consumer can have a better idea where you can get help if you have any questions or comments. Another difference is by they are larger companies they have bigger advertising budgets. They can advertise on television, radio, and print. Unfortunately, I can only advertise through flyers and word of mouth.
An advantage I have over my competitors is me. As the manager of AAA Cash Fast, I pride myself on customer service. When you walk into my door whether I can help you with a loan or not you will receive politeness and a smile.
The State of Tennessee has guidelines and regulations that I must follow so that I must follow so that levels the playing field. The biggest problem I have is the three above companies all have internet compatibilities. I work with an old fashion storefront. Due to this technology a consumer can take out a loan online in the comfort of their home, but the website
may not actually belong to the lender. The good thing about coming into my storefront is you as the consumer can have a better idea where you can get help if you have any questions or comments. Another difference is by they are larger companies they have bigger advertising budgets. They can advertise on television, radio, and print. Unfortunately, I can only advertise through flyers and word of mouth.
An advantage I have over my competitors is me. As the manager of AAA Cash Fast, I pride myself on customer service. When you walk into my door whether I can help you with a loan or not you will receive politeness and a smile.