What one must realize is that language can either be instrumental or reflexive in regards to social change.
Alinsky had a deep understanding of this and it can be seen when he writes, “By using combinations of words such as “harnessing the energy” instead of the single word “power,” we begin to dilute the meaning; and as we use purifying synonyms, we dissolve the bitterness, the anguish, the hate and love, the agony and the triumph attached to these words, leaving an aseptic imitation of life” (50). In other words, language has an effect on the issues that we choose to fight for. To produce change, you need an issue that will excite people into action and one way to excite is bold rhetoric. (Bold rhetoric does not rely upon exaggerated claims, political euphemisms, or a blatant disregard for
truth.)
I think we can apply Alinsky’s discontent with language usage to the contemporary debate over the issue of national wealth redistribution. Think of the simple and honest term to describe Alinsky’s “have-nots” on the issue on wealth redistribution. The word is poor and Alinsky we could call them poor people. Now think of the new sterilized synonyms politically correct progressives apply to the “have-nots”. The poor are now referred to as the “economically disadvantaged” or “low-income”. Certain factions within the Left focus on how the word “poor” makes people feel and fight to see that people become more sophisticated with their words when referring to the “economically disadvantaged” rather than fight for legislative wins to reduce poverty. This is reflexive usage of language and is inimical to the Left’s battle. By no means does changing the language of the issue make America a more equitable society. The word poor is an effective word simply because poverty is a crushing issue. Using the word ‘Poor’ agitates, inflames, and instigates because we all know that its effects are not in the self interest of society at large.
In conclusion, this essentially comes down to evaluating the means we have at our disposal to produce the ends we wish for.Without money, political clout, or monopoly on the use of force, the means we have are organizational power. Social change requires provocation, conflict, a struggle for power. In this struggle the role of language cannot be understated. Frame your issue with the language that inspires and brings life to a community, not the language that masks reality.