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Summary of Apple’s Latest Launch: iFinance

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Summary of Apple’s Latest Launch: iFinance
Summary of Apple’s Latest Launch: iFinance

According to the article on the newspaper of Barron’s, “Apple’s Latest Launch: iFinance,” written by Randall W. Frosyth on February 10, 2014, once computer technology leading enterprise--Apple company not only has produced many unimaginable and wonderful computerized gadgets, such as iPod, iPad, and iPhone for the modern society, but also has extended its energetic innovation to the finance world.
Based on the article, recently Apple’s products have gradually lost its dominated position on the market competed with its counterparts such as Google Friday. Currently Google’s (GOOD) Android operating system has become the most popular software for the smartphones, notable phones and tablets on the mobile phone market. Even though Apple’s lawyers sue the imitation of Android phones compared with Apple’s products, Google Friday has risen to the second-largest company in terms of stock-market value right behind Apple.
In order to deal with those challenges, weeks ago Apple’s Chief Executive Tim Cook told The Wall Street Journal that Apple had bought back $14 billion of its shares even though “he was surprised by the 8% drop[of its stock market price] on Jan. 28.” But Mr. Cook plans to continually accelerate its total $60 billion stock-repurchase program, and Apple has bought back $40 billion of its shares over the past 12 months. Meanwhile, he believes that repurchase program is a sign of Apple’s confidence and as his words, “we are really confident on what we are doing and what we plan to do.”
Up to the date, Apple is holding $160 billion cash account rather to earn an extreme low interest rate than return some cash dividends to its shareholders. In response to those critics, Mr. Cook told the Wall Street Journal that he wants to keep those cash power to see any possibility of huge acquisition tomorrow or “something may happen in the stock market that’s unpredictable.”
In addition of financial engineering on the stock

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