Summary of Marketing Plan for Online Mba Programs
Summary of Marketing Plan for Online MBA Programs
Executive Summary
An increasing number of business professionals choose to earn their MBAs through the internet. Pursuing an MBA is a great accomplishment. Many undergraduate students graduate and move on to pursue their Masters Degree in their desired field. This marketing plan illustrates the market segments and the strategies of employing to get customers and create a solid revenue stream. Our unique focus is creating opportunities for the fulltime working student that is not able to go to a campus for classes. A twist that gives us an advantage over our competitors is by giving students more options of what is available in picking from a larger selection of majors. From experience, many online universities have a very basic selection of MBA program majors.
The university will fund development for the university in getting the resources to support the amount of demand for majors not added in most online accredited universities. Also by providing consulting services to create surveys for the demand of the majors that are wanted the most by potential students.
Target Market
In today’s business world, the value and importance of customers is not something that should be set aside by companies. In determining a target market you must determine if your product is international or national in scope? Or is it more likely that you will sell it primarily in your own region or community (Mann, 2003)? In the case of an online MBA Program, the primary market is actually national and international. Students want to come to the United States from all over the world to go to school. And there is a market for students in the United States that want to go to school out of the country. The secondary market is local people who have families and don’t have time to go to a campus and go to class. Also the in this market is the working person who cannot go to campus because of work and want to further their
Executive Summary
An increasing number of business professionals choose to earn their MBAs through the internet. Pursuing an MBA is a great accomplishment. Many undergraduate students graduate and move on to pursue their Masters Degree in their desired field. This marketing plan illustrates the market segments and the strategies of employing to get customers and create a solid revenue stream. Our unique focus is creating opportunities for the fulltime working student that is not able to go to a campus for classes. A twist that gives us an advantage over our competitors is by giving students more options of what is available in picking from a larger selection of majors. From experience, many online universities have a very basic selection of MBA program majors.
The university will fund development for the university in getting the resources to support the amount of demand for majors not added in most online accredited universities. Also by providing consulting services to create surveys for the demand of the majors that are wanted the most by potential students.
Target Market
In today’s business world, the value and importance of customers is not something that should be set aside by companies. In determining a target market you must determine if your product is international or national in scope? Or is it more likely that you will sell it primarily in your own region or community (Mann, 2003)? In the case of an online MBA Program, the primary market is actually national and international. Students want to come to the United States from all over the world to go to school. And there is a market for students in the United States that want to go to school out of the country. The secondary market is local people who have families and don’t have time to go to a campus and go to class. Also the in this market is the working person who cannot go to campus because of work and want to further their