Summary Of The Greatest Movie Ever Sold

The Greatest Movie Ever Sold by Morgan Spurlock explores the world of marketing, product placement, and advertising. The movie was fully funded by the brands that are advertised in the movie. Through humor and skill, Spurlock shows how influential top brand companies are in making a movie. In order to fund his film, Morgan Spurlock had to have the assistance of multiple brands. He persuaded these brands through the promise of co-promotion, a marketing tool that allows two or more companies to combine their efforts in product marketing in order to promote their services in a more economical way, oftentimes utilizing the same brand name and price. Product placement, and brand placement, plays a major role in selling goods and services. What