The first cause of lower income in a makeup store would be the brand of the makeup. Many women do not like to wear makeup that is not qualified as a name brand. The reason women do not like to buy makeup that is not named brand is because it may cause an allergic reaction or irritate their skin. The thing that makes the skin irritated would be because cheaper brands use cheaper products(ingredients). Stores that do not carrier name brand makeup would have a less chance of selling their makeup products and can result in a lower income in their store. …show more content…
Many stores have different brands of makeup and they may all be the same thing, but each product may have different pigmentations. Stores purchase many different makeups to sell in their store, but people only buy the that pigmented brands and not brands with bad pigmentation. When my friends and I go to the store the good pigmented makeup brand is always sold out and the bad pigmentation makeup brands are never sold out. With people not buying the other brands that would result in having a lower income in their makeup