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CoverGirl cases that their items are for ladies about whatever ages and any type of skin sorts. Their mascara has been around for a while and quickly developing in the future. The advertisement states, “fade proof, waterproof and ignore-proof”, which will be used to portray the product that they are promoting. CoverGirl states fade proof to verify that the product will stay on customer’s face in any case and it withstands even though sweating or crying. Waterproof might a chance for the individuals who requirement it should stay on at it rains, alternately assuming that they go for a swim. Ignore-proof may be the smooth look, which is natural looking, it makes to their face beautiful likewise Queen Latifah. It identified that purchasers might not have to worry about it fading, washing away, or going