Clinics offer unique services and specializations, for example the Wave Plastic Surgery and Aesthetic Laser Center market themselves as have a specialization in Asian plastic surgery. The Beverly Hill Plastic Surgery Center market themselves as having little to no scarring after a procedure is performed. Both centers have taken advantage of advertising and obtaining a reputation for a high level of service. They have also created a network of clinics that bare the same name, so there is familiarity with the population of people they serve in southern California. The exiting competitors are located in highly populated areas of Los Angeles, these centers are also located in and around wealthy populations. In
Clinics offer unique services and specializations, for example the Wave Plastic Surgery and Aesthetic Laser Center market themselves as have a specialization in Asian plastic surgery. The Beverly Hill Plastic Surgery Center market themselves as having little to no scarring after a procedure is performed. Both centers have taken advantage of advertising and obtaining a reputation for a high level of service. They have also created a network of clinics that bare the same name, so there is familiarity with the population of people they serve in southern California. The exiting competitors are located in highly populated areas of Los Angeles, these centers are also located in and around wealthy populations. In