Sun Tanning
Sunless Tanning
Part One
Bronzed complexions give off impressions that are hard to resist. Emotionally, it’s linked to happiness, welfare and success that society prominently labels as attractive and healthy. With western culture constantly promoting this lifestyle, more and more people are finding themselves wanting to fit into the advertised mold. In the United States, public figures associated with media, politics or fame of a sort are considered to be the sunless revolutions poster children. It’s a fad that has evolved into an attitude and ultimately a lifestyle. With UV ray damage becoming more and more prevalent to society, people have sought out solutions to deliver that radiant glow yet without the harmful long-term side-effects ranging from leathery skin to cancer. Thus with demand higher than ever and continually growing, the sunless tanning industry is booming.
However the obsession of dark skin is fairly infantile. Centuries ago a pale complexion was looked upon as a symbol of class and wealth. When it was custom that woman remain home while men worked most of the heavy labor, women saw tanned skin as a mark of labor, which many men possessed from working constantly outside. Such a mark that was contrast to the male gender-role was deemed unfavorable and many went out of their way to avoid sunlight in hopes of maintaining their natural complexion. That law of society changed forever in 1923 when famed fashion icon Coco Chanel boarded a cruise from Paris to Cannes, returning to land with a spell-binding glow that turned into an overnight sensation. Not only did tanned skin symbolize wealth and beauty, but was also deemed fashionable. Not before long traveling to luxury locales such as the French Riviera became popular for the rich and famous whose sole reason for traveling was to gain a darker shade of skin. Yet throughout the 70’s, 80’s and 90’s Americans became more and more busy, unable to travel long distances merely for a tan, thus
Part One
Bronzed complexions give off impressions that are hard to resist. Emotionally, it’s linked to happiness, welfare and success that society prominently labels as attractive and healthy. With western culture constantly promoting this lifestyle, more and more people are finding themselves wanting to fit into the advertised mold. In the United States, public figures associated with media, politics or fame of a sort are considered to be the sunless revolutions poster children. It’s a fad that has evolved into an attitude and ultimately a lifestyle. With UV ray damage becoming more and more prevalent to society, people have sought out solutions to deliver that radiant glow yet without the harmful long-term side-effects ranging from leathery skin to cancer. Thus with demand higher than ever and continually growing, the sunless tanning industry is booming.
However the obsession of dark skin is fairly infantile. Centuries ago a pale complexion was looked upon as a symbol of class and wealth. When it was custom that woman remain home while men worked most of the heavy labor, women saw tanned skin as a mark of labor, which many men possessed from working constantly outside. Such a mark that was contrast to the male gender-role was deemed unfavorable and many went out of their way to avoid sunlight in hopes of maintaining their natural complexion. That law of society changed forever in 1923 when famed fashion icon Coco Chanel boarded a cruise from Paris to Cannes, returning to land with a spell-binding glow that turned into an overnight sensation. Not only did tanned skin symbolize wealth and beauty, but was also deemed fashionable. Not before long traveling to luxury locales such as the French Riviera became popular for the rich and famous whose sole reason for traveling was to gain a darker shade of skin. Yet throughout the 70’s, 80’s and 90’s Americans became more and more busy, unable to travel long distances merely for a tan, thus