Assignment 2.
Strategic Management .
School of Strategy.
According to Synder and Neil H. (1982) in their journal called ‘Strategic Management Journal’ , The school of strategy definition of strategic planning that are offered by Henry Mintzberg in 1981 concludes that strategic planning is a process involving all components of planning that integrated decision making, structured procedure with articulate results, and specific tactical objectives that should be seen as a whole process. In the school of strategy, there are 10 school of thought, it is divided into two parts which are prescriptive and descriptive. The details of the strategy are shown below.
Prescriptive schools : consist of 3 schools which are Design, Planning and Positioning.
Descriptive schools : consist of 7 schools which are Entrepreneurial, Cognitive, Learning, Power, Cultural, Environmental and Configuration.
Also, Written in article called “ An Overview of Strategy Development Models and the Ward-RIvani Model’ by Dr. David Ward (2005). In year 1977 another guy came along which a set of strategy alongside Mitzberg that called Whittington. He claimed that there are four criteria that will determine a strategy success which are Deterministic or Emergent, Single Goal or Pluralistic, Strategy Style, and Influences.
The Link between Prescriptive schools and Descriptive schools.
From what i understand from both of this schools, prescriptive schools are the first step of strategy that needed to be done If we would like to do something. For example, If you want to open your own business, the first step would be the prescriptive school where you need to design what kind of business you would like to do, plan how to do your business (business plan) and also how you position your business(where do you want your business to be). In the other hand , Descriptive schools of strategies are the strategies and skills that are needed to bring forward you prescriptive schools . Where