Strategic planning is an important element in firms’ strategic management especially business firms. Generally, strategic planning involves activities which are done to identify business mission, long term objectives, opportunities and threats of an organization, determining alternative strategies and finally choosing the strategies that have to be adopted in order to achieve the company’s objectives (David, 1999).
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Firms should be well established with experienced and skillful workers (Paulson et al., 1992).
2. Firms should have achievable and strong short and long term objectives and know their business capacity..
3. Firms should have strong financial sources to further expand their businesses.
4. Firms should also have effective and efficient management and administration system to ensure smooth operation.
5. Firms should have good image and reputation.
6. Firms should use current techniques and technology in their procurement projects, building design and concept and they also have to use quality construction materials.
7. Firms should develop projects at places where economics activities are done.
However, there are some weakness variables which have been identified by the researchers.
1. Inefficiency in the project management and planning (Salleh, 1999).
2. Lack of experience and technical skills that leads to low quality of building construction.
3. Lack of capital and inefficiency in financial management.
4. Lack of knowledge on evolution and application of current technology that is applied in building concept, design and technology.
5. Difficulties to find local skilled workers. The other alternative to solve the problem is to employ foreign worker
Swot analysis
A SWOT analysis should not only result in the identification of a corporation’s core competencies, but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate