MHA 612 FINAL PAPER
Final Paper MHA 612
Instructor Lazarre
August 17, 2013
Strategic planning is describes the strategic management as the art of making complex, long-term, future-oriented decisions and taking actions that result in the formulation and implementation of plans designed to achieve a company’s objectives. The process focuses on the belief that a firm’s mission can be best achieved through a systematic and comprehensive assessment of both its internal capabilities and its external environment. Strategic management process is the implementation of the company’s strategy by executive management considering its resources, circumstances, and environment to position the organization to complete is mission in a cost-effective, efficient manner. The corporate goals, policies, and tactics are incorporated into this process. “For that reason, strategic planning is a method of giving the direction and aligns the firm in relation to the surrounding environment and be competitive. Besides being as a management tool in a firm, strategic planning provides preparedness and modes of response to the environment (Wilson and Eilertsen, 2010).” Improvement is also needed to incorporate the values of customer, staff, and community. The public image of a company is also needs review. Further, priorities of activities for company survival in a competitive market have not been addressed. The largest gap is insufficiently detailing crucial elements allowing staff the ability to prioritize how products and services should also be rendered. The next element in the strategic process is the vision statement. A vision statement needs to portray a visual image of the organization as it performs its functions. Updated vision statements should motivate staff toward working forward to the companies preferred values. The value statement needs to present the true values of the company as opposed to the preferred or idealistic values of the vision statement. “The development of
Instructor Lazarre
August 17, 2013
Strategic planning is describes the strategic management as the art of making complex, long-term, future-oriented decisions and taking actions that result in the formulation and implementation of plans designed to achieve a company’s objectives. The process focuses on the belief that a firm’s mission can be best achieved through a systematic and comprehensive assessment of both its internal capabilities and its external environment. Strategic management process is the implementation of the company’s strategy by executive management considering its resources, circumstances, and environment to position the organization to complete is mission in a cost-effective, efficient manner. The corporate goals, policies, and tactics are incorporated into this process. “For that reason, strategic planning is a method of giving the direction and aligns the firm in relation to the surrounding environment and be competitive. Besides being as a management tool in a firm, strategic planning provides preparedness and modes of response to the environment (Wilson and Eilertsen, 2010).” Improvement is also needed to incorporate the values of customer, staff, and community. The public image of a company is also needs review. Further, priorities of activities for company survival in a competitive market have not been addressed. The largest gap is insufficiently detailing crucial elements allowing staff the ability to prioritize how products and services should also be rendered. The next element in the strategic process is the vision statement. A vision statement needs to portray a visual image of the organization as it performs its functions. Updated vision statements should motivate staff toward working forward to the companies preferred values. The value statement needs to present the true values of the company as opposed to the preferred or idealistic values of the vision statement. “The development of
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