Sunsilk Marketing Report
1.0 Situation Analysis / Current Marketing Mix 2.1 Current Product
The benefit that Sunsilk brings towards its customers lies in the fact that it has an established brand name, in fact the most established in many countries. It also provides variant solutions for different hair care needs and provides a range of product lines (cream shampoos, liquid shampoos, conditioners, tonics, etc) that answer to the complete needs of its customers. In addition, the product mix is also very prevalent as Sunsilk is able to provide various creations of every product that it has, in terms of smell, usage and other variables. (Unilever, no date)
The core product that the customer is buying is clean and healthy hair. With regards to the actual product, the packaging and labeling of Sunsilk products includes its sleek containers, distinguished and striking colours for every hair care solution which make them very easy to remember. In addition, one feature or attribute of the product is that they are each created ban expert. The augmented aspect of it is the fact that the packaging is nicely integrated, assurance of proper hair treatment is guaranteed and an after-sales service which is observed to answer all the customers’ needs. (Sunsilk Hair Products, no date)
The users of Sunsilk’s products are end consumers or individuals who buy the products in order to satisfy their personal demands. As Sunsilk products are pretty much considered as a convenience product that is frequently purchased, they are available almost at any major super market that is within close proximity with home neighborhoods. Hence, comparatively, only minimum effort and time are needed in order to purchase Sunsilk’s products as they are readily available in many places.
Sunsilk, however, can be easily substituted by the products of its competitors, such as Dove, Herbal Essence and Pantene. However, Sunsilk has been able to differentiate itself from its competitors by having high product awareness among its
The benefit that Sunsilk brings towards its customers lies in the fact that it has an established brand name, in fact the most established in many countries. It also provides variant solutions for different hair care needs and provides a range of product lines (cream shampoos, liquid shampoos, conditioners, tonics, etc) that answer to the complete needs of its customers. In addition, the product mix is also very prevalent as Sunsilk is able to provide various creations of every product that it has, in terms of smell, usage and other variables. (Unilever, no date)
The core product that the customer is buying is clean and healthy hair. With regards to the actual product, the packaging and labeling of Sunsilk products includes its sleek containers, distinguished and striking colours for every hair care solution which make them very easy to remember. In addition, one feature or attribute of the product is that they are each created ban expert. The augmented aspect of it is the fact that the packaging is nicely integrated, assurance of proper hair treatment is guaranteed and an after-sales service which is observed to answer all the customers’ needs. (Sunsilk Hair Products, no date)
The users of Sunsilk’s products are end consumers or individuals who buy the products in order to satisfy their personal demands. As Sunsilk products are pretty much considered as a convenience product that is frequently purchased, they are available almost at any major super market that is within close proximity with home neighborhoods. Hence, comparatively, only minimum effort and time are needed in order to purchase Sunsilk’s products as they are readily available in many places.
Sunsilk, however, can be easily substituted by the products of its competitors, such as Dove, Herbal Essence and Pantene. However, Sunsilk has been able to differentiate itself from its competitors by having high product awareness among its