Supply Chain
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|Food Supply Chain Strategy |
|Wegmans Food Markets |
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|4/24/2013 |
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Executive Summary
Wegmans prides itself on being a company that caters to busy people with high food interests. The goal is to cater to customers who enjoy higher quality food, but also those who shop for others than themselves. Like most large supermarket chains they target the American family, mostly geared towards women. However Wegmans also offers sit down restaurants in many of their stores making it a destination for many men and women on their lunch breaks. They also offer many gluten free and organic options which attract the specialty consumer. Also, Wegmans target customer often is in the middle to upper middle class because many of the products at Wegmans are at a higher price than at other supermarkets. Wegmans has 81 stores located all along the east coast, but their presence is the most notable in the upstate New York regions of Syracuse, Rochester, and Buffalo. They have been expanding more in Pennsylvania and New Jersey in the recent years. Wegmans does not have a strong presence in any of the metropolitan areas on the east coast, but most of their
|Food Supply Chain Strategy |
|Wegmans Food Markets |
| |
|4/24/2013 |
| |
[pic]
Executive Summary
Wegmans prides itself on being a company that caters to busy people with high food interests. The goal is to cater to customers who enjoy higher quality food, but also those who shop for others than themselves. Like most large supermarket chains they target the American family, mostly geared towards women. However Wegmans also offers sit down restaurants in many of their stores making it a destination for many men and women on their lunch breaks. They also offer many gluten free and organic options which attract the specialty consumer. Also, Wegmans target customer often is in the middle to upper middle class because many of the products at Wegmans are at a higher price than at other supermarkets. Wegmans has 81 stores located all along the east coast, but their presence is the most notable in the upstate New York regions of Syracuse, Rochester, and Buffalo. They have been expanding more in Pennsylvania and New Jersey in the recent years. Wegmans does not have a strong presence in any of the metropolitan areas on the east coast, but most of their
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