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Supply Chain of Agora

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Supply Chain of Agora
Supply Chain management and Financial Performance of Agora

Prepared By:
ID
Name
05-51
Md. Asibur Rahman
05-63
Moheuddin Ahmed Hemal
05-101
Md. Golam Sarwar

Submitted To:
Dr. Md. Abdul Hannan Mia
Pofessor
Department of MIS
University of Dhaka

Date: 25.11.2014

Contents
History of Agora 4
Supply Chain Management of Agora 5
Supply Chain for Agricultural Products 5
Supply Chain for Consumer Products 6
Supply Chain for Imported Goods 7
Overall Supply Chain Activities 8
Financial Performance of Agora 9
Supply Chain Performance Metrics Framework of Agora 9
Financial Performance 10
References 11

History of Agora

Rahimafrooz Superstores Ltd. (RSL) launched Agora the first ever retail chain in Bangladesh in 2001. Agora promises a valuable shopping experience that provides quality and fresh products at the right price. It aims to consistently provide a remarkably satisfying and valuable shopping experience through a business that improves the quality of life for customers and team members.
With outlets in major locations throughout Dhaka, and many more being planned in Dhaka and other major cities, Agora is endeavoring to fulfill the everyday needs of its customers by providing the right quality, assortment and price through stores of various forms and sizes. While Agora mainly focuses on food items - ranging from a wide variety of fish, meat, vegetables, fruits, bakery, dairy, and grocery - it also carries a vast array of other grocery, personal care, and various other consumer goods and household utensils.
Agora‘s interior is similar to most supermarkets in design and layout due to trends in marketing. It produce tends to be near the entrance of the store. Various kinds of products and services are sold (at least 2500 products and services). Milk, bread, and other essential items are located in the rear and other out of the way places. This is purposely done to ensure maximum time spent in the store, strolling past other items and



References: 1. http://www.rahimafrooz.com/OurBusinesses/Companies/RahimafroozSuperstoresLtd/tabid/112/Default.aspx. 2. Mr. Jahid Uddin Ahmed, Executive Member of Rahimafrooz Management Committee. 3. Operations Management process and Supply Chain, Krajewski, Bitzman, Mlahotra and Srivastava.

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