Coca cola’s aims and objectives
• To refresh the world- in mind, body and spirit.
The Coca Cola Company is to provide the best product that they can to the public, and create customer satisfaction. To ensure this the company ensure that all employees are working to their highest standards to create the best product, in the quickest possible time to make sure that there is an ability for quick distribution.
• The aim and objective of Coca-Cola Enterprises is to be the best beverage sales and customer Service Company. To us 'best' means being the number one or second brand in every category in which we compete, being our customers most valued supplier and establishing a winning and inclusive culture.
• They also aim to never let their high standards of quality fail.
To do this, there are strict assessments at each stage of the production of all products at Coca Cola production plants, throughout the day. When distributing any products, Coca Cola arrange with the distribution companies what standards Coca Cola expect from them. This means that the customer will always be...
• To create a value and make a difference- everywhere they engage.
• To inspire moments of optimism- through their brands and actions.
I believe that their objectives and aims are very smart as they’re very reachable.
For example they are already a worldwide business, meaning that they already ‘refresh’ the world so they have already reached an aim.
Coca Cola has had a long-standing commitment to responsible marketing for many years, and in 2009 we set out explicitly what these commitments mean in practice.
The Responsible Marketing Charter is a set of principles that guide our entire approach to marketing and establish firm rules for what we should and shouldn't do. We use independent auditors to check that we're complying with the principles set out in the charter.
Some highlights from the Responsible Marketing Charter
• We don't market any drinks to