SWOT
ADVANCED SWOT ANALYSIS
PET SHOP BOYS (Vancouver)
ACTIONS TO BE TAKEN TO IMPROVE COMPANY
Update blog and product lines
Connect with influential bloggers
Encourage customers to write testimonials
Offer frequent clients a reward program
Differentiate against competitors
Improve awareness of company
STRENGTHS
WEAKNESSES
Have unique, high quality pet accessories
Offer a vibrant dog daycare
Promote different pet-related services (ex. Dog Psychic , pet Reiki and portraits)
Have an up-to-date blog and newsletter
Website is more stylish and professional than closest competition (Barking Babies)
Won Best Grooming/Dog Daycare 2010, 2012
Products are very expensive
Limited clientele (wealthy, pet devoted owners)
Not well optimized for SEO for “pet boutiques vancouver”
Confusion with typing in “The Pet Shop Boys” in search engines as 1st results show the band. Own website doesn’t mention dog services in description or title tag
Isolated location that is in an average looking strip mall (does not reflect luxury feel of store).
OPPORTUNITIES
Opportunities- Strengths Strategies
Opportunities- Weakness Strategies
Are a few competitors for luxury dog market near location (Cambie St.)
Increase in attention to pets well-being (ex. accessories, surgeries to extend life, concern about pet’s health)
Entry to market is high due to costs to purchase luxury goods and pay rent in downtown locations
Blogging is becoming more prevalent
Promote Pet Shop Boys location as a get away to relax while shopping for the unique dog accessories
Update blog and product lines with help with pets’ longevity (ex. top quality dog treats, local veterinarians that offer well-rounded care) Connect with influential bloggers who are fashion forward and are pet lovers to write about Pet Shop Boys great products and other services
If possible, change the exterior of store to reflect the high-end, luxury vibe of interior and website
Improve SEO by improving description and
PET SHOP BOYS (Vancouver)
ACTIONS TO BE TAKEN TO IMPROVE COMPANY
Update blog and product lines
Connect with influential bloggers
Encourage customers to write testimonials
Offer frequent clients a reward program
Differentiate against competitors
Improve awareness of company
STRENGTHS
WEAKNESSES
Have unique, high quality pet accessories
Offer a vibrant dog daycare
Promote different pet-related services (ex. Dog Psychic , pet Reiki and portraits)
Have an up-to-date blog and newsletter
Website is more stylish and professional than closest competition (Barking Babies)
Won Best Grooming/Dog Daycare 2010, 2012
Products are very expensive
Limited clientele (wealthy, pet devoted owners)
Not well optimized for SEO for “pet boutiques vancouver”
Confusion with typing in “The Pet Shop Boys” in search engines as 1st results show the band. Own website doesn’t mention dog services in description or title tag
Isolated location that is in an average looking strip mall (does not reflect luxury feel of store).
OPPORTUNITIES
Opportunities- Strengths Strategies
Opportunities- Weakness Strategies
Are a few competitors for luxury dog market near location (Cambie St.)
Increase in attention to pets well-being (ex. accessories, surgeries to extend life, concern about pet’s health)
Entry to market is high due to costs to purchase luxury goods and pay rent in downtown locations
Blogging is becoming more prevalent
Promote Pet Shop Boys location as a get away to relax while shopping for the unique dog accessories
Update blog and product lines with help with pets’ longevity (ex. top quality dog treats, local veterinarians that offer well-rounded care) Connect with influential bloggers who are fashion forward and are pet lovers to write about Pet Shop Boys great products and other services
If possible, change the exterior of store to reflect the high-end, luxury vibe of interior and website
Improve SEO by improving description and