SWOT ANALYSIS
Strength
Google has well established in their products with variety tools to help businesses to get in touch with their customers. One of the tools, which are the Google+ page, allows businesses to connect with customers on search, Google maps and even mobile device. Google was the Internet's most visited Web site today, with more than billion of search request around the world every day.
Weakness
SWOT Analysis of Google
Strength
Google has the most visited web , a global coffee brand, has a solid financial foundation with earnings over six hundred million in year 2004 and this figure is expected to continue to grow. It is built upon a reputation for fine products and services with about 9000 cafes in almost 40 countries (Marketing Teacher 2012).
In year 2005, Starbucks was one of the Fortune Top 100 Companies in term of working condition and it is a respected employer who values its employees (Marketing Teacher 2012). It has a well-established and growing brand recognition with a strong brand image associated with quality coffee and excellent customer service (Starbucks 2012).
Starbucks is an industry market leader with their outlets being highly visible so as to attract customers. Moreover, it has established good relationships with suppliers, valued and motivated employees, as well as customer base loyalty which give Starbucks a competitive advantage over their competitors (Scribd 2012).
Weakness
Despite its growing customer base, starbucks is facing intense competition. There are growing number of direct and indirect competitors such as TCC, Kopitiam, Koi Cafe and Gong Cha (Starbucks 2012). Moreover, Starbucks product pricing is higher than their competitors and a price reduction by their competitors might reduce Starbucks market shares (Scribd 2012).
Starbucks has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. However, it is argued that they
Google has well established in their products with variety tools to help businesses to get in touch with their customers. One of the tools, which are the Google+ page, allows businesses to connect with customers on search, Google maps and even mobile device. Google was the Internet's most visited Web site today, with more than billion of search request around the world every day.
Weakness
SWOT Analysis of Google
Strength
Google has the most visited web , a global coffee brand, has a solid financial foundation with earnings over six hundred million in year 2004 and this figure is expected to continue to grow. It is built upon a reputation for fine products and services with about 9000 cafes in almost 40 countries (Marketing Teacher 2012).
In year 2005, Starbucks was one of the Fortune Top 100 Companies in term of working condition and it is a respected employer who values its employees (Marketing Teacher 2012). It has a well-established and growing brand recognition with a strong brand image associated with quality coffee and excellent customer service (Starbucks 2012).
Starbucks is an industry market leader with their outlets being highly visible so as to attract customers. Moreover, it has established good relationships with suppliers, valued and motivated employees, as well as customer base loyalty which give Starbucks a competitive advantage over their competitors (Scribd 2012).
Weakness
Despite its growing customer base, starbucks is facing intense competition. There are growing number of direct and indirect competitors such as TCC, Kopitiam, Koi Cafe and Gong Cha (Starbucks 2012). Moreover, Starbucks product pricing is higher than their competitors and a price reduction by their competitors might reduce Starbucks market shares (Scribd 2012).
Starbucks has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. However, it is argued that they