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Google Swot Analysis

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Google Swot Analysis
SWOT analysis of Google
This is a Google Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article.

Company background
Google Inc. is a multinational corporation that provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors Google Inc. Internet Worldwide U.S. Eric Schmidt and Larry Page $ 50.17billion(2012) $ 10.7billion(2012) 53,861 (2012) Apple Inc., Facebook Inc., Microsoft Corporation, Samsung Electronics Co., Ltd., International Business Machines Corporation and many others. Advertising revenues from Ad Words generate almost all of the company's profits. You can find more information about the company in its official website or Wikipedia’s article.

SWOT analysis of Google

Google SWOT analysis 2013
Strengths
1. Open source products and services 2. Quality and customer experience are the primary objects 3. Financial situation 4. Access to the widest group of internet users worldwide 5. Strong patents portfolio 6. Product integration 7. Culture of innovation

Weaknesses
1. Relies on one source of income 2. Unprofitable products 3. Patent litigations

Opportunities

Threats

1. Growing number of mobile internet users 2. Obtaining patents through acquisitions 3. Driverless electronic cars 4. Growing into electronics industry 5. Google fiber cables

1. Growing number of mobile internet users 2. Unprofitable products 3. EU antitrust laws 4. Competition from Microsoft

Strengths
1. Open source products and services. As the company states:” Google’s mission is to organize the world’s information and make it universally accessible and useful.” The same is with almost any of Google products. Let it be Google maps, calendars, drive, OS or the advices how to rank better in a search index. Google’s products can
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