HTC case
Handout SMM Final Presentation
Content
DRETS Analysis
SWOT-TOWS Analysis
Aspect 1 Service Provider
- Ansoff Growth Matrix
- Business Strategy Tready & Wiersema
Aspect 2 Service
- BCG Matrix
- Innovation of Service
Aspect 3 Customers
- Adoption Lifecycle by Moore
- The Customer Satisfaction Model of Zeithaml & Bitner
Aspect 4 Service Delivery
- Service Delivery Processes Classification by Lovelock
- Technology Acceptance Model
Aspect 5 Relationship
- Perception of Service Quality
- Loyalty Ladder
Conclusion and Recommendation
DRETS Analysis
1. DRETS Analysis
2. SWOT Analysis and Confrontation Matrix
1. DRETS Analysis
The target country of this analysis is China.
HTC can take advantage of the rising spending power and forecasted market volume growth
Explanation
1. Significant research and development activities and thus strong product portfolio.
Advantage with short PLC´s and shorter time-to-market of demanded features and innovations.
2. Advanced internationalization due to presence in North and South America, Europe and Asia.
Reduces the dependency on a single geographic segment. Makes entering new markets easier. Approx 90% of sales revenues are generated outside Taiwan.
3. Partnering with industry leaders in technology (Google and Microsoft) and telecommunications (the world´s largest telecom service provider).
The strong partnerships with the technology companies allow the company to deliver an innovative product portfolio. Also the relation with telecom companies enables the company to address large markets.
4. Android´s operating system dominates with almost 70% the market.
1. Decline in revenues (-38%) and profit margins (-73%) in FY2012 compared to FY2012. Due to intense competition and price wars that lower profit margins and revenues.
The decrease in the revenues is attributed to the intensified competition in the mobile phone market. Also the reduced
Content
DRETS Analysis
SWOT-TOWS Analysis
Aspect 1 Service Provider
- Ansoff Growth Matrix
- Business Strategy Tready & Wiersema
Aspect 2 Service
- BCG Matrix
- Innovation of Service
Aspect 3 Customers
- Adoption Lifecycle by Moore
- The Customer Satisfaction Model of Zeithaml & Bitner
Aspect 4 Service Delivery
- Service Delivery Processes Classification by Lovelock
- Technology Acceptance Model
Aspect 5 Relationship
- Perception of Service Quality
- Loyalty Ladder
Conclusion and Recommendation
DRETS Analysis
1. DRETS Analysis
2. SWOT Analysis and Confrontation Matrix
1. DRETS Analysis
The target country of this analysis is China.
HTC can take advantage of the rising spending power and forecasted market volume growth
Explanation
1. Significant research and development activities and thus strong product portfolio.
Advantage with short PLC´s and shorter time-to-market of demanded features and innovations.
2. Advanced internationalization due to presence in North and South America, Europe and Asia.
Reduces the dependency on a single geographic segment. Makes entering new markets easier. Approx 90% of sales revenues are generated outside Taiwan.
3. Partnering with industry leaders in technology (Google and Microsoft) and telecommunications (the world´s largest telecom service provider).
The strong partnerships with the technology companies allow the company to deliver an innovative product portfolio. Also the relation with telecom companies enables the company to address large markets.
4. Android´s operating system dominates with almost 70% the market.
1. Decline in revenues (-38%) and profit margins (-73%) in FY2012 compared to FY2012. Due to intense competition and price wars that lower profit margins and revenues.
The decrease in the revenues is attributed to the intensified competition in the mobile phone market. Also the reduced