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Swot Analysis for Indian Construction Industry.Pdf

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Swot Analysis for Indian Construction Industry.Pdf
Market Research in India

1

MARKET RESEARCH ON CONSTRUCTION INDUSTRY IN INDIA This chapter comprises of the following sections; 1. Introduction 2. Outlook of Construction Industry 3. Overview of the Construction Industry in India 4. SWOT Analysis on Construction Industries in India 5. Problems faced by Construction Industry 6. Leading Construction Companies in India 7. Conclusion

Introduction The construction industry is the second largest industry of the country after agriculture accounting for 11 percent of India’s GDP. Indian construction industry employs 32 million people and its total market size is estimated at Rs. 2,48,000 crores (35,640 million €). The level of a country’s development is reflected by its infrastructure and the desperate need for infrastructure development has increased the demand of the construction industry in India.

The activities of the construction industry include working on new structures as well as additions, alterations, and repairs to existing ones.

Segmentation of Construction Industry in India

o Residential, industrial, commercial, and other buildings. o Sewers, roads, highways, bridges, tunnels, and other projects. o Specialized activities such as carpentry, painting, plumbing, and electrical work.

Outlook for Indian construction industry

o Expected growth of wage and salary jobs in the construction industry will be about 15 percent through the year 2012.

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Market Research in India

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o The demand for residential construction is expected to continue to grow. o Construction of nursing homes, Old Age homes, and other extended care institutions also will increase due to aging population.

o Employment in heavy and civil engineering construction is projected to increase due to increase in highway, bridge, and street construction.

Overview of Construction Industry in India

o India is the second fastest growing economy in the world. o Construction is the second largest economic activity after

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