Swot Analysis for Innocent Drinks
Strengths
- Market leader in UK with annual sales of £130mn
- Reputation for 100% pure fruit juices so it appeals to the health conscious market
- Extensive product range for kids and in different sizes
- Diverse market from kids to adults from all walks of life
- Innovative culture has called for an extensive range of new recipes with 30 different recipes
- High brand equity has called for high levels of awareness and a unique brand identity - Quirky
- High standards of CSR – ingredients and packaging purchased from environmentally and socially aware organizations
Weaknesses:
- Negative press associated with McDonalds due to ‘unhealthy’ label
- Change in perceptions towards Innocent’s ‘innocence’ atmosphere changing into a corporation seeking only to make profits without having the customers best interest at heart
- Only restricted to healthy juices and has not penetrated other markets
- Premium pricing due to premium suppliers, production cost. Perceived as premium brand
- Lower customer base when compared to other supermarket brands and PepsiCo who have global presence
Opportunities
- Penetrate the healthy foods market in order to increase market share over processed foods
- Increase market share in terms of reaching newer uses and users. For example as a healthy breakfast option as opposed to cereal or unhealthy bacon and eggs culture. Also suited for the busy executive who is on the rush
- Expand Innocent outlets overseas in emerging markets as consumers are more health conscious
- Distribute Innocent products elsewhere to create higher penetration in foreign markets
- Promotional campaigns can be done hand in hand with other organizations who focus on healthy living
- Use of renewable resources will help Innocent to market themselves as eco friendly and also lower production cost substantially
Threats:
- High level of competition from PepsiCo and supermarket brands. The supermarket brands are posing themselves
- Due to the
- Market leader in UK with annual sales of £130mn
- Reputation for 100% pure fruit juices so it appeals to the health conscious market
- Extensive product range for kids and in different sizes
- Diverse market from kids to adults from all walks of life
- Innovative culture has called for an extensive range of new recipes with 30 different recipes
- High brand equity has called for high levels of awareness and a unique brand identity - Quirky
- High standards of CSR – ingredients and packaging purchased from environmentally and socially aware organizations
Weaknesses:
- Negative press associated with McDonalds due to ‘unhealthy’ label
- Change in perceptions towards Innocent’s ‘innocence’ atmosphere changing into a corporation seeking only to make profits without having the customers best interest at heart
- Only restricted to healthy juices and has not penetrated other markets
- Premium pricing due to premium suppliers, production cost. Perceived as premium brand
- Lower customer base when compared to other supermarket brands and PepsiCo who have global presence
Opportunities
- Penetrate the healthy foods market in order to increase market share over processed foods
- Increase market share in terms of reaching newer uses and users. For example as a healthy breakfast option as opposed to cereal or unhealthy bacon and eggs culture. Also suited for the busy executive who is on the rush
- Expand Innocent outlets overseas in emerging markets as consumers are more health conscious
- Distribute Innocent products elsewhere to create higher penetration in foreign markets
- Promotional campaigns can be done hand in hand with other organizations who focus on healthy living
- Use of renewable resources will help Innocent to market themselves as eco friendly and also lower production cost substantially
Threats:
- High level of competition from PepsiCo and supermarket brands. The supermarket brands are posing themselves
- Due to the