Swot Analysis for Smartphones
Introduction – Smartphones.
Cellular devices have impacted our lives in many different ways since 1973. Cellular phone has evolved into something far more complex over the past decade – a smartphone. Simply put, a smartphone is the combination of Personal Digital Assistants (or PDAs), cellular device, and internet. Users are able to receive e-mail, edit documents, play games, and make phone calls with this simple handheld device. Smartphone has become a very popular product over the past few years. According to Pew Research Center and Statista, roughly 50% of the adults (age: 18-44) in the United States own a smartphone in 2011. Consequently, many wireless providers and manufacturers have changed their production and marketing strategies constantly to adapt to the current demand.
In this particular analysis report, I will compare and analyze four different smartphones with different operating systems that Rogers provide. Rogers is the most suitable provider option for this analysis because it has the largest smartphone market share (44%) in Canada.
The four smartphones and operating systems that are being compared and analyzed are: iPhone 4s, Samsung Galaxy S II LTE, Blackberry Bold 9900, and Samsung Focus. All these phones have different operating system. IPhone 4s is manufactured by Apple that runs the iOS operating system; Samsung Galaxy S II LTE is manufactured by Samsung that runs Android operating system; Blackberry Bold 9900 is manufactured by Research in Motion that runs Blackberry operating system; finally, Samsung Focus is manufactured by Samsung that runs Windows operating system. Those products are suitable for comparison because they are the top end products with their respective operating system that is provided by Rogers Wireless.
Section 1
The prices for the following four products are obtained through Rogers websites. Moreover, the prices will be justified by analyzing each product’s attributes, brand value, quality perception, design of the
Cellular devices have impacted our lives in many different ways since 1973. Cellular phone has evolved into something far more complex over the past decade – a smartphone. Simply put, a smartphone is the combination of Personal Digital Assistants (or PDAs), cellular device, and internet. Users are able to receive e-mail, edit documents, play games, and make phone calls with this simple handheld device. Smartphone has become a very popular product over the past few years. According to Pew Research Center and Statista, roughly 50% of the adults (age: 18-44) in the United States own a smartphone in 2011. Consequently, many wireless providers and manufacturers have changed their production and marketing strategies constantly to adapt to the current demand.
In this particular analysis report, I will compare and analyze four different smartphones with different operating systems that Rogers provide. Rogers is the most suitable provider option for this analysis because it has the largest smartphone market share (44%) in Canada.
The four smartphones and operating systems that are being compared and analyzed are: iPhone 4s, Samsung Galaxy S II LTE, Blackberry Bold 9900, and Samsung Focus. All these phones have different operating system. IPhone 4s is manufactured by Apple that runs the iOS operating system; Samsung Galaxy S II LTE is manufactured by Samsung that runs Android operating system; Blackberry Bold 9900 is manufactured by Research in Motion that runs Blackberry operating system; finally, Samsung Focus is manufactured by Samsung that runs Windows operating system. Those products are suitable for comparison because they are the top end products with their respective operating system that is provided by Rogers Wireless.
Section 1
The prices for the following four products are obtained through Rogers websites. Moreover, the prices will be justified by analyzing each product’s attributes, brand value, quality perception, design of the