Swot Analysis Music Marketing
Introduction
Music is incorporated in our everyday lives. It is a form of art that combines vocal or instrumental sounds creating harmonious melodies date many years ago. There are various genres of music produced in Australia, mainly modern and traditional. Music is part of Australian aboriginal’s culture and tradition which holds a lot of meaning and history. These cultures are currently being integrated with the modern music scene. Aboriginal Australians use instruments categorized in the idiophone class where they are made of two parts attached together to produce a percussive sound. Contemporary Indigenous Australian music has covered numerous genres of the current music industry. With that, a SWOT analysis of the music industry in Australia follows suit.
Strengths The music industry in Australia has grown vastly over the years, with numerous local artists have penetrated the international scene. For example, Air Supply, Silverchair, ACDC, The Saints, Missy Higgins and many more. These artists have strong ties overseas and therefore are recognised worldwide, with several award wins and nominations. Kylie Minogue is a well known Australian artist who has made it big in the United States, United Kingdom and other various countries. She has won many awards, amongst which includes the Brit Awards in 2002, and the Grammy Awards in 2004. Another strength of the music industry in Australia would be the growing customer base and customer loyalty within a target group by the expansion of product lines and the geographical exposure of listeners. Besides that, technology advancement will assist the music industry in cost advantages from the digital revolution. Improvement in technology may allow the industry to develop further in the years to come. Equipment and hardware in studios are not only cheaper, storage, shipping and duplication of CDs cost less to produce.
Weaknesses However, among the improvement of technology comes the trend towards free access of
Music is incorporated in our everyday lives. It is a form of art that combines vocal or instrumental sounds creating harmonious melodies date many years ago. There are various genres of music produced in Australia, mainly modern and traditional. Music is part of Australian aboriginal’s culture and tradition which holds a lot of meaning and history. These cultures are currently being integrated with the modern music scene. Aboriginal Australians use instruments categorized in the idiophone class where they are made of two parts attached together to produce a percussive sound. Contemporary Indigenous Australian music has covered numerous genres of the current music industry. With that, a SWOT analysis of the music industry in Australia follows suit.
Strengths The music industry in Australia has grown vastly over the years, with numerous local artists have penetrated the international scene. For example, Air Supply, Silverchair, ACDC, The Saints, Missy Higgins and many more. These artists have strong ties overseas and therefore are recognised worldwide, with several award wins and nominations. Kylie Minogue is a well known Australian artist who has made it big in the United States, United Kingdom and other various countries. She has won many awards, amongst which includes the Brit Awards in 2002, and the Grammy Awards in 2004. Another strength of the music industry in Australia would be the growing customer base and customer loyalty within a target group by the expansion of product lines and the geographical exposure of listeners. Besides that, technology advancement will assist the music industry in cost advantages from the digital revolution. Improvement in technology may allow the industry to develop further in the years to come. Equipment and hardware in studios are not only cheaper, storage, shipping and duplication of CDs cost less to produce.
Weaknesses However, among the improvement of technology comes the trend towards free access of
References: * http://www.gettyimages.com.au/detail/91142417/Redferns * http://www.smh.com.au/articles/2004/02/09/1076175074918.html * http://en.wikipedia.org/wiki/File:Kylie_minogue_statue_at_waterfront_city.jpg (Bronze statue of Kylie Minogue by Peter Corlett at Waterfront City, Docklands, Victoria in Melbourne Docklands) * http://mcakb.wordpress.com/context/the-music-sector/#sec * http://www.austepmusic.com.au/index.php/Site-Articles/Articles/green-music-australia-summary.html * http://www.aussieeducator.org.au/curriculum/thearts/music=2.html This analysis has been used to create a set of strategic goals for my business, taking into account strategies to mitigate against weaknesses and threats, along with goals to exploit my opportunities.