Swot Analysis Of Blockbuster
Assignment I- Product Assessment
Prof Verna Mayers
MKT 100
July 29, 2012 Product
As technology evolves and lifestyles of individuals change, the products and interests one has often evolve as well. For example, years ago the concept of going into a movie rental store such as Blockbuster was incredibly popular and considered to be of very popular interest. However, as the technology and interests have changed, the company has been rapidly losing its customer base causing sales to decline. The ways in which movies and video games are distributed to the customer has changed causing the stand alone stores, such as Blockbuster to lose popularity. The stores were located in convenient locations, where one could pull into on their …show more content…
Being in control of a failing business would make me want to consolidate my assets and cut fat. When looking to market the products Blockbuster offers and maintaining a consolidated foreign market, I would choose to remain in Canada.
There are several reasons for choosing Canada. Location was a big factor when determining to maintain a foreign market with Canada. Blockbuster satellite locations could be positioned strategically to assist with local and foreign market. Blockbuster is then able to maintain a minimum amount of satellite locations to ensure a quality product. As revenues cease to decline and business begins to rise, additional satellite locations can be established. According to the CIA world fact book, the area is rapidly conforming to changes in technology and is considered highly technical at this point. In addition, 68% of the population range in age from 15-64, the target age group interested in the Blockbuster products. The majority of the population, 99%, has basic literacy skills. Additionally, the average income continues to increase and has currently reached above $76,000. Also, according to the CIA world fact book, 26.96 million Canadians have some type of access to the internet, which could allow the company to expand the services they offer. The economy in Canada continues to recover and maintain growth, with the estimation that the budget will be balanced by 2015. When the finances for the country are positive, consumer confidence will continue to
Prof Verna Mayers
MKT 100
July 29, 2012 Product
As technology evolves and lifestyles of individuals change, the products and interests one has often evolve as well. For example, years ago the concept of going into a movie rental store such as Blockbuster was incredibly popular and considered to be of very popular interest. However, as the technology and interests have changed, the company has been rapidly losing its customer base causing sales to decline. The ways in which movies and video games are distributed to the customer has changed causing the stand alone stores, such as Blockbuster to lose popularity. The stores were located in convenient locations, where one could pull into on their …show more content…
Being in control of a failing business would make me want to consolidate my assets and cut fat. When looking to market the products Blockbuster offers and maintaining a consolidated foreign market, I would choose to remain in Canada.
There are several reasons for choosing Canada. Location was a big factor when determining to maintain a foreign market with Canada. Blockbuster satellite locations could be positioned strategically to assist with local and foreign market. Blockbuster is then able to maintain a minimum amount of satellite locations to ensure a quality product. As revenues cease to decline and business begins to rise, additional satellite locations can be established. According to the CIA world fact book, the area is rapidly conforming to changes in technology and is considered highly technical at this point. In addition, 68% of the population range in age from 15-64, the target age group interested in the Blockbuster products. The majority of the population, 99%, has basic literacy skills. Additionally, the average income continues to increase and has currently reached above $76,000. Also, according to the CIA world fact book, 26.96 million Canadians have some type of access to the internet, which could allow the company to expand the services they offer. The economy in Canada continues to recover and maintain growth, with the estimation that the budget will be balanced by 2015. When the finances for the country are positive, consumer confidence will continue to