Swot Analysis Of Lowe's

The company’s website displays a blue colored-theme to differentiate from its customers. It focuses on DIY projects by teaching customers to do installation by themselves through instructional videos. It also has DIY project ideas that customers can try themselves. Moreover, Lowe's team can also take care of the installation and help with financing. In addition, Lowe’s has a kitchen planning checklist for customers to go through to help them build their home kitchen. Customers can choose their options from lighting, tiles, cabinets, etc. Lowe’s website has several helpful features from flooring calculator, to predict how many tiles and how much money needed to finish a project; and “Lowes for Pros”. This is a tool to help businesses buy Lowe’s
product in bulk conveniently. “Lowes for Pros” allow customers to access purchase history reports, make requisition lists, and make custom catalogs
Lowe’s homepage provide a list of departments that customers can choose from. It has a recommended keyword search that tracks the customers’ recent activity on the website. If the customers were searching in the flooring department, the recommended searches would be related to flooring, such as carpet tiles, pads, and laminate. Similar with the recommended search, Lowe’s website also has a ‘previously viewed’ feature where customers can see their search history. One of its promotional strategy includes large ‘up to 40% off’ display ads that customers can find easily.
Home Depot
The company’s website displays an orange colored-theme. Home Depot has a couple of promotional strategy. One of them is the One-Day Online-Only Offers that varies from day to day. The company’s website displays products that are discounted for that day only. At the top banner of the page, there is a countdown that shows how much longer until the deal ends. The sale includes up to forty percent with free shipping. The homepage features products that are discounted, from appliances, bathroom vanities, and tiles.