Preview

Swot Analysis Of Jcpenney

Good Essays
Open Document
Open Document
266 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot Analysis Of Jcpenney
JCPenney was founded 110 years ago by James Cash Penney as one of the nation’s first department stores. Mr. Penney founded the company on the principle of always treating customers the way he wanted to be treated: fair and square.
In 2012, JCPenney stated that their vision is to become everyone’s favorite store. In order to update their image, JCPenney announced some new strategies to re-image their brand. Some of the updated strategies include: pricing, branding, and merchandising. JCPenney wanted customers to enter their newly designed stores and observe the straightforward fair and square pricing, month-long promotions, exceptionally curated products in artful presentations and unmatched customer service. These new strategies were
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Swot Analysis American Eagle Outfitters
    • 414 Words
    • 2 Pages

    Swot Analysis American Eagle Outfitters

    American Eagles Outfitters (AEO) was founded in 1977 by brother Jerry and Mark Silverman. The store opened as a segment of Silverman’s Menswear, Inc. in Twelve Oaks Mall in Michigan. Today, the company is headquartered in Pittsburg, Pennsylvania and operates approximately 1,00 retail stores as well as online at ae.com and aerie.com. The company has store base in approximately 150 locations in over 20 countries and ships to approximately 80 countries around the world. The company also has license agreements with third parties to operate its stores throughout Asia, Europe, Latin America, and the Middle East.…

    • 414 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Acct 504 Course Project Essay Example
    • 1525 Words
    • 7 Pages

    Acct 504 Course Project Essay Example

    J.C. Penney sells; clothing and shoes for men, women and children; kitchen goods and household appliances; bathroom and bedroom linens; jewlery and other accessories, they are known widely for their catalog services; and in 2010 they introduced the Sephora, a cosmetic company carrying many major brand names inside their stores.…

    • 1525 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Better Essays

    Financial Accounting Acct: Kohl's And JC Penney
    • 1854 Words
    • 8 Pages

    Financial Accounting Acct: Kohl's And JC Penney

    JC Penney’s: Since their founding by James Cash Penney in 1902, they have grown to be…

    • 1854 Words
    • 8 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Swot Analysis Of Costco
    • 117 Words
    • 1 Page

    Swot Analysis Of Costco

    Costco’s business model is also said as a subscription business model –which states that customers who want to shop at the store must buy a membership (currently $55 in the U.S.) with the promise of lower prices to make up for the initial cost. Costco wasn’t the first company to implement this business model companies like newspapers, gyms and telecommunication also earn their money from subscriptions.…

    • 117 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Walmart Swot Analysis Paper
    • 170 Words
    • 1 Page

    Walmart Swot Analysis Paper

    Wal-Mart Stores, Inc. is an American based international retail chain headquartered in Bentonville, Arkansas. The corporation operates within the Miscellaneous General Merchandise Stores SIC classification and the All Other General Merchandise Stores NAICS classification. Wal-Mart specializes in the retail of groceries, electronics, apparel, appliances, home furnishings, hardware, sporting goods and health care products. The corporation is split into three business segments: Walmart US, Walmart International, and Sam’s Club. Wal-Mart currently resides atop the Fortune 500 list as the highest grossing corporation in the United States with a reported $485 billion in revenues for the year ended January 31st, 2015.…

    • 170 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Walmart Swot Analysis Essay
    • 416 Words
    • 2 Pages

    Walmart Swot Analysis Essay

    Auto-Mart should implement a do-it-for-me business emphasis since most customers would not have the expertise to repair their own cars. However, by adopting the do-it-yourself business approach, the company would focus on supplying retail auto parts to consumers who use their own means to fix their cars. This strategy may mean that if customers do not possess the knowledge and skills to repair their cars, then they would have to incur an extra expense to fix the problem. Moreover, as the company is a newbie, it may not have the budget to establish a do-it-for-yourself workshop that teaches customers how to repair their automobiles, therefore doing it for the client would be more apt.…

    • 416 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Jcpenney Analysis Report
    • 5037 Words
    • 21 Pages

    Jcpenney Analysis Report

    Through PARA’s research, critical analysis and understanding of the company, market, target audience and media, PARA has created a fully-integrated marketing campaign that will guarantee new female JCPenney shoppers age 25-34 as well as re-create loyalty among female shoppers 24-35. PARA exhausted all of the resources available to discover such reasoning’s of why women shop, what they are looking for, who they are, where they are in the market place and social media and what will drive them to JCPenney. The creative attempts were developed from thorough research and understanding of the ever changing, fast-paced, mobile lives of these women and will appeal to the target audience.…

    • 5037 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Comparison Of JC Penny And Kohl's
    • 1192 Words
    • 5 Pages

    Comparison Of JC Penny And Kohl's

    I have chosen to compare JC Penny and Kohl’s. Each of these companies has a unique history and that is where I am going to start my paper so we have an understanding of how they evolved to the companies they are today. This will help me demonstrate how each company uses Facebook in their marketing strategy today.…

    • 1192 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    Jc Penney
    • 2425 Words
    • 8 Pages

    Jc Penney

    The retail industry has always been a large portion of the U.S. economy. In 2012, the industry had nearly one million stores and accounted for four trillion dollars in revenue. An estimated two-thirds of the U.S. GDP comes from retail consumption. Therefore, the development and prosperity of the retail industry is a leading indicator of the United States’ economy. There are eight segments in the retail industry, which are apparel, catalog and mail order, department and discount, drugs, grocery, home improvement, specialty, and technology. Because of the big impact of the recession starting from 2008, all the stores in the segment of department and discount, which is where JCPenney is placed in the retail industry, had a combined annual revenue of merely $198 billion in last year. In addition, the growth rate of that has remained negative through out the past four years and is expected to continue to be negative in 2013.…

    • 2425 Words
    • 8 Pages
    Better Essays
    Read More
  • Good Essays

    Jc Penny
    • 1978 Words
    • 8 Pages

    Jc Penny

    Many people sat in anticipation of this new campaign by JCPenney’s. There were just as many supporters in the beginning as well. When I heard of this I thought of an upscale Wal-Mart. Low prices I do not have to shop for sales anymore because these should be low prices every day. However, very shortly after this I found myself not shopping there at all. Consumers want a deal, and…

    • 1978 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Current Event Analysis Paper
    • 675 Words
    • 3 Pages

    Current Event Analysis Paper

    According to Martis-Olivo, a retail analyst for Thomson Reuters, JCPennt’s sale performance is poor compared to Macy’s in 2011. Although Macy’s offers less discount and promotion, it posted a much stronger same-store sales average. Consumers now think department stores usually offering items at high prices, then offering discounts or coupons, so use such discount or coupon promotion to attract sales is not as much efficient as before. Furthermore, internet sales are jump up significantly in recent years due to the lower price and more convenience. So JCPenny’s new marketing strategy is launched in time to tackle these challenges. The “everyday” pricing is about 40% off 2011’s retail price without discount or promotion, which will give the consumers better value products to increase the chances that consumers will visit more and purchase more because of the lower prices. The “month-long values” on specific items, which will also keep the customer mentality from waiting for additional price drops, and this will also attract consumers come to the store more frequently, instead of only come into the stores when promotion. Finally, the “best price” pricing on the first and third Fridays of each month will help the stores to clean up their piled up inventories to avoid additional carrying…

    • 675 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Swot Analysis
    • 469 Words
    • 2 Pages

    Marketing Swot Analysis

    Vast of animals are being taken into care per year is unreasonable, other animals apart from dogs and cats have been increased by more than 16 precent, which needs more care to these animals. It brings much more pressure to RSPCA.…

    • 469 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Sorry Everyone, It's Another Jcpenney Story
    • 508 Words
    • 3 Pages

    Sorry Everyone, It's Another Jcpenney Story

    Ron Johnson was set to disrupt retail as he had done at Apple with Steve Jobs and the Apple stores. He did not succeed with JCPenney. Johnson's problems came down to market research and stakeholder buy-in. Johnson did not plan, he just did, and it alienated customers and employees. Johnson had great ideas but the customers hated the changes and the employees were stuck on the front line with limited support.…

    • 508 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    J. C. Penney Corporation, Inc. Case Study
    • 925 Words
    • 4 Pages

    J. C. Penney Corporation, Inc. Case Study

    Founded in 1902 by James Cash Penney, J. C. Penney Corporation, Inc. (JCP) is a chain of mid-range department stores based in Plano Texas. JCP currently has 1,060 department stores in 49 U.S. States in operation. JCP stores sell conventional merchandise as well as leased departments. Some examples of leased departments are Sephora, optical centers, portrait studios, and jewelry repair. Before 1966, most of its stores were located in downtown areas. As shopping malls became more popular in the latter half of the 20th century, J. C. Penney began relocating and developing stores in malls as other companies had done. In more recent years, the company began opening some standalone stores. The company has been an Internet retailer since 1998. It…

    • 925 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Rebranding in the Retail Industry
    • 7473 Words
    • 30 Pages

    Rebranding in the Retail Industry

    One company that has recognized the need to rebrand was JC Penney. The company chose to rebrand and has done so several times. Over the past one hundred years, JC Penney has made several changes to the company’s image and in recent years, the company began to make major changes to revamp the company’s image. Opening its doors with a new appearance, JC Penney hired a new CEO, Ron Johnson, who successful innovated companies like Apple and Target, to execute this new campaign. Renovating the company inside and out, Ron Johnson made major changes at the company, specifically to the name, logo, marketing visuals, store environment, pricing structure, product mix, and promotions.…

    • 7473 Words
    • 30 Pages
    Powerful Essays
    Read More