Swot Analysis American Eagle Outfitters
American Eagles Outfitters (AEO) was founded in 1977 by brother Jerry and Mark Silverman. The store opened as a segment of Silverman’s Menswear, Inc. in Twelve Oaks Mall in Michigan. Today, the company is headquartered in Pittsburg, Pennsylvania and operates approximately 1,00 retail stores as well as online at ae.com and aerie.com. The company has store base in approximately 150 locations in over 20 countries and ships to approximately 80 countries around the world. The company also has license agreements with third parties to operate its stores throughout Asia, Europe, Latin America, and the Middle East.
The versatile company is an apparel and lifestyle retailer that designs and sells its own brand of clothing, intimates, accessories, footwear, and swimwear. The company’s target market is men and women ages 15-30. Approximately 54% of their revenue comes from sales of women’s apparel and accessories, 37% is made up of men’s apparel and about 9% is made up of sales from Aerie products. The large majority of their sales, about 90%, are made in the US and Canada.
AE.com and Aerie.com have become integral parts of the company and produce a portion of their overall sales revenue. In 2015, store sales including e-commerce increased 7% as compared to …show more content…
2014 where the firm had a decrease of 5%. The company ships from US distribution centers in Pennsylvania and Kansas and well as pulling from individual stores. Their distribution center in Canada is located in Ontario and has third party centers in Mexico City, Shanghai, and Hong Kong. AEO has changed its branding structure which helped lead to an income in net sales and net income over the past year. Net revenues totaled to 3.52 billion, up 7.3% from 2014. Net income totaled to 218.1 million, up 171.6% from 2014.
American Eagle benefitted from their investment in omnichannel which helped them achieved higher average selling prices and fewer markdowns.
This channel was able to increase brand sales of AEO by 7% and 20% for Aerie. An omnichannel is the use of both offline and online channels in order to offer a seamless and unified customer experience. It brings together a variety of channels in retail in order to provide each customer with a seamless shopping experience. For example, it channels information from retail stores, online stores, mobile apps, and mobile stores into one place. This allows customers to have an easier time which browsing, buying, and returning product. They can shop and visit stores how and when they
want.
The versatile company is an apparel and lifestyle retailer that designs and sells its own brand of clothing, intimates, accessories, footwear, and swimwear. The company’s target market is men and women ages 15-30. Approximately 54% of their revenue comes from sales of women’s apparel and accessories, 37% is made up of men’s apparel and about 9% is made up of sales from Aerie products. The large majority of their sales, about 90%, are made in the US and Canada.
AE.com and Aerie.com have become integral parts of the company and produce a portion of their overall sales revenue. In 2015, store sales including e-commerce increased 7% as compared to …show more content…
2014 where the firm had a decrease of 5%. The company ships from US distribution centers in Pennsylvania and Kansas and well as pulling from individual stores. Their distribution center in Canada is located in Ontario and has third party centers in Mexico City, Shanghai, and Hong Kong. AEO has changed its branding structure which helped lead to an income in net sales and net income over the past year. Net revenues totaled to 3.52 billion, up 7.3% from 2014. Net income totaled to 218.1 million, up 171.6% from 2014.
American Eagle benefitted from their investment in omnichannel which helped them achieved higher average selling prices and fewer markdowns.
This channel was able to increase brand sales of AEO by 7% and 20% for Aerie. An omnichannel is the use of both offline and online channels in order to offer a seamless and unified customer experience. It brings together a variety of channels in retail in order to provide each customer with a seamless shopping experience. For example, it channels information from retail stores, online stores, mobile apps, and mobile stores into one place. This allows customers to have an easier time which browsing, buying, and returning product. They can shop and visit stores how and when they
want.