T Studio Brand Case Study

T Studio Brand which is the brand marketing unit of the New York Times magazine has conquered hearts of the many and keeps engaging more and more people. The true reasons behind their success are simple, so let’s talk about them.
What is T Studio Brand and why would we care about it?
T Studio Brand was launched in 2014, and they nailed around 150 programs for more than 100 different brands. Beside their great work posted on their website, they also maintain social media pages such as Facebook, Twitter, Instagram, LinkedIn, and Vimeo.
On Facebook, around 91,000 people liked their page, and on Twitter they managed to gain almost 10,000 followers. Instagram seems to be a little less popular than other platforms with only 1,825 followers. But
T Studio Brand can serve as a stellar example for content marketing companies in how to get off the hook. What’s the strategy? Be a good designer!
T Studio Brand’s post “Women inmates: Why the Male Model Doesn’t Work” received more than 145,000 impressions, and the main reasons for that are rich illustrations, good graphics, and engaging images. The post was created to promote the second season of “Orange Is the New Black” on Netflix and explores women’s lives in federal prisons. A great image of the women being identified by numbers rather than by names is placed on the top of the article and conveys the main idea of the post:
Rachel Gogel, the creative director of the T Studio Brand, states that a good design can significantly improve of the quality of reader’s experience that directly impacts the KPIs of the brand.
Reason #2: Deep story can boost your business
Storytelling can do your business a great favor, but good storytelling can make your business shine like gold. Number of sources and studies conducted by content marketing companies state that people’s brains are more active while reading an interesting story than a set of cold facts, and 92% of people feel more engaged by the content that shares a personal
She also says that good visual interpretation can only be driven by a well-crafted story.
For instance, look at the T Brand Studio’s post “Going The Distance”: a story of a British traveler going through Iceland conveys the importance of life and the spirit of adventures:
Reason #3: Everything should be on fleek and on point in the post
You can write a wonderful story about how you helping a million of people be successful and then insert some random BUT greatly designed images in the post. Do you think you will succeed, and people interested in business will admire and share your story? Sadly, but no. Everything should be relevant in your