Preview

Tang

Good Essays
Open Document
Open Document
501 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tang
Our Mission

"Our aim is to be North America's best food and beverage company, and we'll get there by continuing to offer products consumers love, creating a performance-based culture that motivates and excites employees and becoming the best investment in the industry."
- Kraft CEO Tony Vernon
Kraft Foods Group is one of the biggest FMCG companies in North America with the annual revenues of more than $18 billion. With the courage of a startup and the base of a powerhouse, they have a mission to be one of the best food and Beverage Company in North America. We have a deep portfolio of beloved food & beverage brands in the beverage, cheese, refrigerated meals and grocery categories. Their products can be found on the shelves and refrigerators of every house in the United States and Canada.
They expect to be well-positioned over the long term to deliver steady, reliable growth with a strong focus on cash flow to fund a highly competitive dividend and reinvestment in our people, innovation and brand-building.
Kraft Foods, Pakistan, has acquired famous brand TANG for Rs 65 Crore from Clover Pakistan. The sale completed in few weeks, subject to approval from Competition Commission of Pakistan.
Clover Pakistan, the owner of TANG brand in Pakistan, and Kraft Foods Limited entered into an Asset Purchase agreement whereby Clover agreed to sell to Kraft Foods certain assets relating to Clover’s TANG business, including the manufacturing facilities, leasehold land measuring 19,000 square meters and free hold land of 7,175 Acres and intangible assets relating to TANG business, including termination of the users’ rights, the provision of a list of the company’s customers, selling trade outlets and distributors.
The deal is subject to obtaining exemption from Competition Commission of Pakistan, an undertaking from the company not to compete in the non-carbonated fruit flavored powdered beverage business for a period of 2 years.
The Pakistan’s consumer food market which

You May Also Find These Documents Helpful

  • Good Essays

    Targeting different groups, Kraft has tried many different approaches when it comes to targeting the consumer. As a young kid I remember seeing commercials and signs in the grocery store with a yellow dinosaur sliding down a mountain of cheese. Then they changed it to shapes and different characters you see on TV such as SpongeBob, Ninja Turtles, and princesses for young girls, all tactics that have worked over the years. These are all reasons why I have continued to buy Kraft instead of a cheaper store brand; because growing up, this…

    • 1410 Words
    • 4 Pages
    Good Essays
  • Good Essays

    A1 Steak Sauce

    • 1353 Words
    • 7 Pages

    As you know, A1 Steak Sauce is one of the premier brands of the Kraft Portfolio. From its creation in 1830, to its American debut in the early 1900’s and ultimately its acquisition through Nabisco in 2000, A1 Steak Sauce has always been in the forefront of the steak sauce category. It is prominent in most steakhouses and has control of over 50% the dollar share. Just last year A1 yielded an operating profit of $60 million (See Exhibit A). With the blue ocean that we have experienced, it is only natural that competition would eventually surface.…

    • 1353 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Unit 206 Business Admin

    • 1021 Words
    • 5 Pages

    Although it is our goal to be the best and not necessarily the biggest or the most profitable, our success at satisfying customers and motivating employees will bring growth and long-term profitability.…

    • 1021 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Mgt599 Case 3

    • 1060 Words
    • 5 Pages

    In the summer of 2011, corporate giant Kraft Foods surprised Wall Street by announcing that it would split itself in two. One company, which would keep the current moniker, would operate in North American grocery business and include iconic brands like Kraft Macaroni & Cheese, Oscar Mayer meats and Maxwell House coffee. The other company would be tagged with Mondelez International and it would consist of the global snack business that includes tasty brands such as Oreo cookies and Trident gums, as well as the numerous brands that came with the 2010 Cadbury acquisition (Woods, 2012).…

    • 1060 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Coffee Pod Launch - Kraft

    • 1648 Words
    • 7 Pages

    Founded as a cheese manufacturer in 1903 and Kraft Foods Inc. (Kraft Foods) was the largest food and beverage company in North America and the number two player in the world. Its operations consisted of Kraft Foods North America and Kraft Foods International, and its business was divided into five product categories: beverages, convenience meals, cheese, grocery, and snacks. In 2004, Kraft Foods had operations in more than 155 countries and previously been a division of Philip Morris Companies (since renamed Altria Group), it had become a public company in June 2001. Along with its size and impressive brand portfolio, Kraft Foods boasted a strong distribution network and a well-earned reputation for developing innovative new products and food applications. By 2004, Kraft Foods was the world leader in coffee sales with 15 percent of the global market, and with 32% of the Canada market. The company’s Maxwell House line was Canada’s top retail brand of roast and ground coffee, while Nabob was the leader in Western Canada and number two nationally. Both were available in a variety of flavors, sizes, and formats (see Exhibit 1). All beans used by Kraft were custom-roasted to deliver peak aroma and had a fine grind to ensure a fresh, rich flavor. The mission was to achieve leadership in the markets it served, which it pursued by forecasting innovation, achieving high product quality, and keeping a close eye on profit margins.…

    • 1648 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Kraft Macaroni & Cheese is an easy meal that parents can make for their children that makes parenting easy. A company giving parents a helping hand is Kraft Food. I think Kraft is a great company and they are trying give parents the biggest help they can by make their Macaroni and Cheese.…

    • 933 Words
    • 4 Pages
    Good Essays
  • Good Essays

    A1 Steak Sauce Essay

    • 725 Words
    • 3 Pages

    In 1830, Henderson William Brand, chef to England’ King George developed a sauce that so delight the king he proclaimed it to be “A1”. The product was first sold in North America in the early 1900s. Kraft Foods acquired A1 in 2000 as part of its acquisition of Nabisco. Kraft Foods was the largest food company in the United States and second largest in the world. Kraft Foods most direct competitors were General Mills, Unilever, Pepsico and Nestle.…

    • 725 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Taco Bell - Food Safety

    • 898 Words
    • 4 Pages

    Find alternate partner immediately for fulfillment of Taco and other restaurant need in lieu of Kraft food.…

    • 898 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    It is also important to note that this company has effectively reached its vision/mission statement and has done so through their customer-driven service, focused assortments(demonstrated in the size of the family of companies within the corporation), and competitive operations(helped them focus in making more value through lower prices and more…

    • 482 Words
    • 2 Pages
    Powerful Essays
  • Good Essays

    Kraft Food, an Overview

    • 330 Words
    • 2 Pages

    Kraft food is in more than 170 countries around the world, were Hansen’s is located in Corona California. Kraft foods and Hansen’s both have face book and tweeter page. The Kraft website has more users friendly you can go on there and click on the different products and on some of the products they offer coupons and pretty detail description of the product. There is so much on the Kraft website that it can be over whelming because there are so many options on the page. Hansen’s website is nice and pleasant to the eye it feels more homely. It makes you feel like you are not looking at a huge company website. Kraft has so many products that there are a lot of generic products out their trying to replicate Kraft’s product. Also with Kraft’s known overseas they have to deal with the competition their also because there are so many food companies out there. Kraft is able to keep up with their competition by doing more research that will appeal to their customers. For instance the latest thing is recycling so Kraft has developed new ways to package their products and using recycled products and making sure when they make this packaging they do not have any waste. These appeals to a lot of people because of the think green motto. Kraft also keeps coming up with new products so can stay ahead of their competitors. Hansen’s products are more originally with the organic sodas and energy drinks so there are not too many generic products that compare to their product. They also are doing something that is very popular, their products are free of preservatives and no artificial flavors which what a lot people are looking at because of all the other chemicals in food people are looking for things that are organic.…

    • 330 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Globalization Perspective

    • 785 Words
    • 4 Pages

    Globalization has an impact both on a relatively small food industry as Hansen's Natural and a relatively big food industry as Kraft Foods. Hansen’s Natural Corporation develops, markets and distributes wide assortment of beverage products. It operates in the US. Kraft Foods manufactures, markets and packages food and beverages. It’s the largest packaged foods company in North America and second largest in the world, behind Nestle.…

    • 785 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Mission Statement: Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.…

    • 808 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    lipton marketing project

    • 22116 Words
    • 77 Pages

    INCLUDEPICTURE http//ciklife.files.wordpress.com/2010/04/yellow_label_100s.png MERGEFORMATINET SIM-RMIT University Marketing Principles (MKTG1199) Practical Assignment Marketing Plan Done by Wong Shi Min / S3352219 Wong Yu Hao / S3352026 Ong Jian Wen Eugene / S3352264 Ang Si Min Joan / S3351825 See Toh Jia Hui / S3352382 Table of Contents Executive Summary Introduction Situation Analysis Lipton - Company Profile Lipton Yellow Label Over the Rest Suppliers Intermediaries Sustainable Development Liptons Macro-environment Competitors Customer Environment (Demographics) Current/Potential Market Factors of purchase Socio-Cultural Economic Nature Technological SWOT Analysis of Lipton Objectives Marketing Objectives Perceptual Mapping Selection and Measuring of Target Markets Mktg Research Methodology Results Analysis Market Segmentation Target Market Strategy Strategic Marketing Mix Marketing Mix Strategy Product Product Features Product Life Cycle Mature Stage Comparison Market Positioning Improvisation Yellow Label Character Price Current Pricing Strategy Value proposition Price Adjustment Strategy Place (Distribution) Intensive Distribution Strategy Promotion Integrated Marketing Communication (IMC) Objectives of Promotional Strategies Advertising Sales Promotion Public Relations Promotional Details Implementation Evaluation Marketing Implementation Structural Issues Overall Approach to Strategy Tactical Marketing Action Plan Evaluation Control Meetings Departments in Control Valuing Customers Feedback Financial Analysis Costs Sales Forecast Conclusion Appendices References Executive Summary This report has identified that the well-known brand Lipton has potential room for improvement and will address issues and propose plans to help Lipton achieve greater marketing success. Lipton has over a hundred years of history and is the number one tea worldwide. It is owned by the multinational products corporation, Unilever. Lipton aim to meet the…

    • 22116 Words
    • 77 Pages
    Powerful Essays
  • Good Essays

    Brand Audit of Waiwai

    • 2294 Words
    • 10 Pages

    Chaudhary Group (CG) is the largest private corporate house in Nepal having diversified interests across various sectors. It was established in 1935, by Mr. Bhuramull Chaudhary as a shop in the New Road (Currently), CG at present is a conglomerate of over 40 businesses, with investment outlay of over $250million. CG started to produce Wai Wai in collaboration with Asian Thai Food in 1977 A.D. This company now produces varieties of noodles like: Wai Wai Chicken, Wai Wai Vegetarian, Wai Wai Tandoori, Wai Wai Tomyam, Wai Wai Tenz, Wai Wai Mutton, Wai Wai Spinach, Wai Wai Quick, Wai Wai Quick Schezwan, Wai Wai Quick Manchurian, Wai Wai Quick Chicken Pizza, Wai Wai Quick Kimchi, Wai Wai Cup Noodles (chicken and vegeterian), Golmol, Sathi, MIMI, Rin Tin, Mama etc. Though there were various competitors brands of noodles like: YumYum and RaRa, from the very beginning of its operation, it has been able to retain its top position in Nepalese market. After few decades Mayos was introduced in 1997; 2PM was produced and marketed by Himalayan Snacks and Noodles.…

    • 2294 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Global Sauces and Dressings Market 2014-20180280035A sauce is a condiment used as a dip, a glaze, a filling, and an accompaniment with food. The most common types of sauces used by consumers worldwide are tomato sauce (ketchup), soy sauce, mustard sauce, chili sauce, béchamel, and hollandaise. On the other hand, dressings are used for garnishing and giving taste to food products, especially salads, burgers, sandwiches, and other snack items. Some of the widely used dressings are mayonnaise, red wine oil, and vinegar, and Caesar, Italian, and Russian dressings.…

    • 331 Words
    • 2 Pages
    Satisfactory Essays