Target Corporation Case Study

Target Corporation denoted themselves as the most trendy and fashionable retailers that provides customer with high quality product at an affordable price. Their main target customers are the women working in multinationals that accounts for about 93% of the total population with the age group of 35-40 and with the income of $63K. The company also targets young individuals of the age group 18-25 who successfully completed their college degree and accounts for about 51% of the population. Target usually focus on those people who are not a regular customer of its rivals K-Mart or Wal Mart. Target can undoubtedly gain some of its market share from various departmental stores at an affordable rates. The company offers various kinds of reward points
and gift vouchers to its customers that attract them to shop in there. Target also contributes its part of share for the society's welfare. By contributing a part of the share for the society's welfare consumers should also contribute their part by supporting the store.