Target's Success Strategies

Target stores always seek to provide a shopping experience that focuses on ease, inspiration, and mobility. It also seeks to promote the sense of culture in serving. Today, they are planning to create a headquarters that are more accessible, organized, and customer oriented. They also planned to continually enhance its technology, supply distribution, and inventory management. The store mainly focused on the product categories including Style, Baby, Kids, and Wellness. It also plans to create a more guest-centered store service by providing more locally appropriate products based on demographics, climate, and location. One of its successful strategies in the beginning is the use of exclusive Target credit and debit cards. With the use of it,
the company generated higher sales and more loyal customers. However, in the year 2013, it resulted to data breach. Today, Target is investing for security measures and identity theft protection for its customers (“Target Corporation”).