Target Advertising Strategy

Target In 1962 history was made. An employee of Dayton Dry Goods Company named John. F. Geisse thought of the idea of an upscale discount-relating store. The Dayton Company used Geisse’s idea and opened its first store in Minnesota called “Target,” currently owned by Target Corporation. With more than 1,934 stores across the country, Target has grown into a household staple brand. In fact, Target mega-brand is second only to Wal-Mart. It’s amazing how successful Target has become in such a short period of time, but the question on everyone's mind is how? What makes Target so successful? Do they scam their everyday shoppers or are they genuinely that good? Whether it’s the colors or the adorable dog as their mascot Target is doing something
The customers they want to attract are obvious because of the locations they choose and the ads they put out. Chances are that if a person were to go into a well populated suburban area a Target will be there. They attract young families by putting a grocery section, clothes for all ages, and a pharmacy in their stores for their customers convenience. In recent visits I have noticed that their target customers are on point. The typical customer I saw there was in fact, middle to upper middle class and either middle aged or younger. The age was obvious on the customers, but what social class they were in was harder to spot. Judging by their clothes, the amount of money they spent and the cars they drove a person can assume that they were a typical American household. During the process of checking out I noticed three things. First, their customer service wasn't of the best quality, some of the workers don't make eye contact and some don't even bother to greet their customers. This conflict makes Target look bad, treating customers with little to no respect is not what their mission statement is all about. In Target’s “about us” section they talk about wanting each experience in the store to be the best a customer has ever had, but with the rude customer service their quantity of the items doesn't make up for the quality of the service. The second thing I noticed
Target seems to stick to their word on their mission statement aside from the fact that their customer service majority of the time is lacking. But, because of the convenience of the store it keeps bringing the customers back and reeling in the new