Target In Cuba Case Study

Today, Target is the second largest general merchandise in America with many competitors who offer very limited competition. As one may look at it, Target isn’t really a discount store, but rather a superstore where a customer could get everything they need in one single location. Target is not the ideal store where customers would want to go if they are looking for low cost products such as Wal-Mart; however, the remarkable in-store experience allows a consumer to spend more money than they need to but also persuades them to come back and shop again. Target was able to grow as the second largest merchandise in America because managers are investing in employees that are willing to learn, and are able to identify and address customer’s needs and desires.
Cuban markets are always trying new market experiments that would appeal to the consumers that in the long run will fail. In Cuba, entrepreneurs have complained that there is a gaping hole in the wholesale market; consumers such as restaurant owners, hairdressers and snack-store owners have to buy their products at the same market price as consumers which they believe is unfair due to their sheer volume they take in. The introduction of Target would be good for the economy and the