Technology Innovation - Starbucks
Starbucks
Technology - Innovation
Technology and innovation is something that is believed will pave the way for the Starbucks Company. Starbucks is a huge company but still thrives to stay small. CEO of Starbucks, Howard Schultz believes that the company has to push for reinvention at this point in time and self renewal. They have to remain relevant with their customers where people live, work, play, and on their phone. They’ve invested heavily in being the best using social media as well as their loyalty program, and mobile technology. Relevancy cannot just rely in the four walls of a Starbucks store. Mobile technology is something that is beginning to be used to help put a boost in business. The success of starbucks begins with the people who grow the coffee to the customer who walks away with their cup to drink. (Schultz, 2013) says, “….It is not only linked to the physical but the digital experience." He says this in response to why the business is thriving so well and has a market cap that is around 43 billion dollars. It seems as though since Starbucks was created in 1987 many things has changed in the plans of success in 2013. Managers and Mr. Schultz are listening to their customers and making the proper changes. Almost everyone owns a smart phone and it is believed that future success of the company will be because of new technology. “Success means never standing still. That's a concept that all innovators, large or small, must embrace, says (Schultz, 2013).
With technology being the focus over the next few years there are major changes that are already beginning to take place. Just through facebook alone, Starbucks has gain 54 million fans globally. This is believed to be happening because of the access have to information. Another major change is how people are paying for their Starbucks. Recently there has been boost in customers paying for their coffee via smart phone. Latest reports have shown that Starbucks is receiving almost
Technology - Innovation
Technology and innovation is something that is believed will pave the way for the Starbucks Company. Starbucks is a huge company but still thrives to stay small. CEO of Starbucks, Howard Schultz believes that the company has to push for reinvention at this point in time and self renewal. They have to remain relevant with their customers where people live, work, play, and on their phone. They’ve invested heavily in being the best using social media as well as their loyalty program, and mobile technology. Relevancy cannot just rely in the four walls of a Starbucks store. Mobile technology is something that is beginning to be used to help put a boost in business. The success of starbucks begins with the people who grow the coffee to the customer who walks away with their cup to drink. (Schultz, 2013) says, “….It is not only linked to the physical but the digital experience." He says this in response to why the business is thriving so well and has a market cap that is around 43 billion dollars. It seems as though since Starbucks was created in 1987 many things has changed in the plans of success in 2013. Managers and Mr. Schultz are listening to their customers and making the proper changes. Almost everyone owns a smart phone and it is believed that future success of the company will be because of new technology. “Success means never standing still. That's a concept that all innovators, large or small, must embrace, says (Schultz, 2013).
With technology being the focus over the next few years there are major changes that are already beginning to take place. Just through facebook alone, Starbucks has gain 54 million fans globally. This is believed to be happening because of the access have to information. Another major change is how people are paying for their Starbucks. Recently there has been boost in customers paying for their coffee via smart phone. Latest reports have shown that Starbucks is receiving almost