Technology Viability
EXECUTIVE SUMMARY
The competitive proliferation in the game console industry keeps companies like Microsoft and competitors to be unbeatable at their own games in the aggressive global markets. Through meticulous innovation factor analysis, Microsoft strategists were able to identify persistent market gaps and opportunities in which gaming enthusiasts and lifestyle-pursuers anticipate a radical experience – increasing hype and awareness across different targeted market segments based on analyzed product lifecycles and thorough consumer behavioural studies. Based on meticulous market investigation and recce by the R&D team for product development, the team was able to strategize a comprehensive approach to increase awareness and constructive cognitive brand retention which assures a market share gain by underlining technology and commercial viabilities using firm-related factors, project-related factors, product-related factors and market-related factors.
Kinect’s for Xbox 360 positioning initiative – emotional engagement towards interactive gaming peripheral which highlights vast degree of innovative entrepreneurial reach-out methods that incorporates motion-tracking and voice-recognition to penetrate the technology-savvy, recreational and hardcore enthusiasts. The emphasis on ergonomics collaboration between sleek, sophisticated design paired with realistic, innovatively-flexible technology tug at customers’ sentiment towards Kinect 360 capabilities. This strong product presence motivates the Microsoft team to consecutively analyze consumers’ periodic needs and cater accordingly through synergy of integrating R&D in product upgrades which promotes new market share establishment, such as seen in the Xbox One.
Concisely, clear communications internally and externally should reflect assiduous efforts in accommodating consumers’ self-concept of upgrading and perceived utility and also pricing strategies. Furthermore, a supportive management towards innovation
The competitive proliferation in the game console industry keeps companies like Microsoft and competitors to be unbeatable at their own games in the aggressive global markets. Through meticulous innovation factor analysis, Microsoft strategists were able to identify persistent market gaps and opportunities in which gaming enthusiasts and lifestyle-pursuers anticipate a radical experience – increasing hype and awareness across different targeted market segments based on analyzed product lifecycles and thorough consumer behavioural studies. Based on meticulous market investigation and recce by the R&D team for product development, the team was able to strategize a comprehensive approach to increase awareness and constructive cognitive brand retention which assures a market share gain by underlining technology and commercial viabilities using firm-related factors, project-related factors, product-related factors and market-related factors.
Kinect’s for Xbox 360 positioning initiative – emotional engagement towards interactive gaming peripheral which highlights vast degree of innovative entrepreneurial reach-out methods that incorporates motion-tracking and voice-recognition to penetrate the technology-savvy, recreational and hardcore enthusiasts. The emphasis on ergonomics collaboration between sleek, sophisticated design paired with realistic, innovatively-flexible technology tug at customers’ sentiment towards Kinect 360 capabilities. This strong product presence motivates the Microsoft team to consecutively analyze consumers’ periodic needs and cater accordingly through synergy of integrating R&D in product upgrades which promotes new market share establishment, such as seen in the Xbox One.
Concisely, clear communications internally and externally should reflect assiduous efforts in accommodating consumers’ self-concept of upgrading and perceived utility and also pricing strategies. Furthermore, a supportive management towards innovation