Telecom Strategies
Innovation Report Innovation
Strategies of Telecom Operators
How to retain margins
Ref: M12312 – June 2012
Market maturity, increased and multi-faceted competition, a difficult macroeconomic context and sustained regulatory pressure have an impact on the margins of most operators in advanced economies. This study analyses the initiatives being taken by telecom operators to contain their margins, such as: keeping costs under control, choosing investments, winning over new customers, valuation of assets, etc.
• Which avenues for reducing expenditure are worth exploring? • Are customer management and segmenting offers key measures? • Is increasing customer numbers a real source of margin? • Does increasing revenue per user also have a positive impact on margins? • Questions which are still open: subsidizing handsets, monetizing usage, the place of content, …?
www.idate.org
Contents (PDF report)
1. Executive Summary 2. Methodology 3. Operators under increasing pressure
3.1. A generally deteriorating politico-economic context 3.2. Mature mobile markets 3.3. Exploding usage 3.4. Regulatory pressures still strong 3.5. Increasing competition 4.3.4. Increasing mobile data tariffs 4.3.5. Supplying and distributing differentiating content 4.3.6. Related activities
Deliverables:
• Report (PDF) • Slideshow (PDF)
June 2012
EUR 3 500
(1-5 user licence)
5. Measures which are effective to varying degrees
5.1. Tightening expenditure 5.2. Increasing the customer base 5.3. Increasing revenue
Sales contact: Isabel Jimenez
i.jimenez@idate.org Tel.: +33 (0)467 144 404
4. A large range of actions for retaining margins
4.1. Tightening expenditure 4.1.1. Organizational and financial measures 4.1.2. Operational and functional measures 4.1.3. General strategy measures 4.1.4. Technical and technological measures
6. Challenges and open questions
6.1. Confirming the benefits of segmentation and family offers 6.2. Clarifying strategies concerning
Strategies of Telecom Operators
How to retain margins
Ref: M12312 – June 2012
Market maturity, increased and multi-faceted competition, a difficult macroeconomic context and sustained regulatory pressure have an impact on the margins of most operators in advanced economies. This study analyses the initiatives being taken by telecom operators to contain their margins, such as: keeping costs under control, choosing investments, winning over new customers, valuation of assets, etc.
• Which avenues for reducing expenditure are worth exploring? • Are customer management and segmenting offers key measures? • Is increasing customer numbers a real source of margin? • Does increasing revenue per user also have a positive impact on margins? • Questions which are still open: subsidizing handsets, monetizing usage, the place of content, …?
www.idate.org
Contents (PDF report)
1. Executive Summary 2. Methodology 3. Operators under increasing pressure
3.1. A generally deteriorating politico-economic context 3.2. Mature mobile markets 3.3. Exploding usage 3.4. Regulatory pressures still strong 3.5. Increasing competition 4.3.4. Increasing mobile data tariffs 4.3.5. Supplying and distributing differentiating content 4.3.6. Related activities
Deliverables:
• Report (PDF) • Slideshow (PDF)
June 2012
EUR 3 500
(1-5 user licence)
5. Measures which are effective to varying degrees
5.1. Tightening expenditure 5.2. Increasing the customer base 5.3. Increasing revenue
Sales contact: Isabel Jimenez
i.jimenez@idate.org Tel.: +33 (0)467 144 404
4. A large range of actions for retaining margins
4.1. Tightening expenditure 4.1.1. Organizational and financial measures 4.1.2. Operational and functional measures 4.1.3. General strategy measures 4.1.4. Technical and technological measures
6. Challenges and open questions
6.1. Confirming the benefits of segmentation and family offers 6.2. Clarifying strategies concerning