Verizon Strategic Analysis
I. Background Information
A. Case Synopsis
An examination of potential sources of growth and risk within the highly competitive telecommunications market in regards to Verizon Communications. We at Verizon are embarking on an aggressive plan to extend fiber-optic lines to homes and businesses to compete with cable companies. Growth in our industry will come from traditional voice service and text messaging, mobile picture services, broadband Internet services and Internet-ready appliances. With the use of pro-forma balance and income statements, detailed ratio analysis and industry trend tracking we hope to increase share holder wealth while expanding our market share and bringing innovative new products to the consumer.
B. Existing Mission
Our mission at Verizon is simple, to be the best and only choice for consumer telecommunication needs.
C. Existing Objectives
Big changes are happening in the way people communicate, as innovative technologies reshape consumer behavior around convenience, ease of use and instant gratification. With wireless phones, e-mail, instant messaging and the Internet, customers have a range of choices for connecting to people and information. The changes in technology are affecting more than just phone calls and text messages. For example, you no longer have to wait days to mail pictures of your vacation to friends and family – you can now share your experiences immediately using a camera phone or a broadband computer connection. The twin phenomena of increased mobility and broadband availability are restructuring industries and transforming our society. Nearly two-thirds of all American homes now subscribe to both wireless and wireline services, and wireless calls now outnumber calls from traditional wireline telephones. As a measure of the popularity of camera phones, Verizon Wireless customers sent or received more than 30 million picture messages in just the last three
A. Case Synopsis
An examination of potential sources of growth and risk within the highly competitive telecommunications market in regards to Verizon Communications. We at Verizon are embarking on an aggressive plan to extend fiber-optic lines to homes and businesses to compete with cable companies. Growth in our industry will come from traditional voice service and text messaging, mobile picture services, broadband Internet services and Internet-ready appliances. With the use of pro-forma balance and income statements, detailed ratio analysis and industry trend tracking we hope to increase share holder wealth while expanding our market share and bringing innovative new products to the consumer.
B. Existing Mission
Our mission at Verizon is simple, to be the best and only choice for consumer telecommunication needs.
C. Existing Objectives
Big changes are happening in the way people communicate, as innovative technologies reshape consumer behavior around convenience, ease of use and instant gratification. With wireless phones, e-mail, instant messaging and the Internet, customers have a range of choices for connecting to people and information. The changes in technology are affecting more than just phone calls and text messages. For example, you no longer have to wait days to mail pictures of your vacation to friends and family – you can now share your experiences immediately using a camera phone or a broadband computer connection. The twin phenomena of increased mobility and broadband availability are restructuring industries and transforming our society. Nearly two-thirds of all American homes now subscribe to both wireless and wireline services, and wireless calls now outnumber calls from traditional wireline telephones. As a measure of the popularity of camera phones, Verizon Wireless customers sent or received more than 30 million picture messages in just the last three