Verizon Communications
Verizon Communication’s Core Competencies:
Verizon’s success stems from the core competencies in which it possesses that provides for its basis of competitive advantage. The company has really made it a primary focus to strengthen these competencies to their full potential and utilizing them in an effort sustain its competitive advantage and strive toward long-term business growth. Below you will find a list of the key core competencies that Verizon depends on for its continued success and the details entailed to each one:
Corporate Citizenship: In 2005, due to an industry that was going through many changes, as well as technologies experiencing an extremely rapid evolving rate, Verizon decided that it needed to focus on the internal processes of the business. Verizon did this by creating what it calls “CR360”, which stands for “Corporate Responsibility 360 Degrees”. According to the Business Civic Leadership Center, Verizon’s CR360 model “provides a framework that enables employees to look at an issue from an internal and external perspective. The model integrates Verizon’s core values with an understanding of stakeholder expectations into a responsible decision-making process. Verizon has been able to generate employee understanding and cooperation in the CR360 program by incorporating its framework into its employee orientation and leadership training, as well as creating an online training course. According to Kathryn C. Brown, Senior Vice President – Public Policy Department, “as a company we are becoming more accountable and more cognizant of stewardship and responsibility, and we think that’s important to the success of our business.
Infrastructure & Strength and Reliability of the Verizon Network: With the strongest, most reliable network in the market, Verizon has distinguished itself among many other carriers in being a leader in the industry. According to Tony Melone, Verizon Wireless senior vice president and chief technology
Verizon’s success stems from the core competencies in which it possesses that provides for its basis of competitive advantage. The company has really made it a primary focus to strengthen these competencies to their full potential and utilizing them in an effort sustain its competitive advantage and strive toward long-term business growth. Below you will find a list of the key core competencies that Verizon depends on for its continued success and the details entailed to each one:
Corporate Citizenship: In 2005, due to an industry that was going through many changes, as well as technologies experiencing an extremely rapid evolving rate, Verizon decided that it needed to focus on the internal processes of the business. Verizon did this by creating what it calls “CR360”, which stands for “Corporate Responsibility 360 Degrees”. According to the Business Civic Leadership Center, Verizon’s CR360 model “provides a framework that enables employees to look at an issue from an internal and external perspective. The model integrates Verizon’s core values with an understanding of stakeholder expectations into a responsible decision-making process. Verizon has been able to generate employee understanding and cooperation in the CR360 program by incorporating its framework into its employee orientation and leadership training, as well as creating an online training course. According to Kathryn C. Brown, Senior Vice President – Public Policy Department, “as a company we are becoming more accountable and more cognizant of stewardship and responsibility, and we think that’s important to the success of our business.
Infrastructure & Strength and Reliability of the Verizon Network: With the strongest, most reliable network in the market, Verizon has distinguished itself among many other carriers in being a leader in the industry. According to Tony Melone, Verizon Wireless senior vice president and chief technology
Cited: "Corporate Responsibility." Verizon Communications Corporate Responsibility. Web. 26 Oct. 2010. http://responsibility.verizon.com/home/results/community/ Lewis, Debbie. "Verizon Business and Microsoft Expand Strategic Relationship to Heighten Cloud-Based Collaboration." Verizon Press Releases. 17 Nov. 2010. Web. 29 Nov. 2010. http://newscenter.verizon.com/press-releases/verizon/2010/verizon-business-and.html Weinstein, Margery. "Business Driven: Verizon Wireless (No. 4 of the Training Top 125)." AllBusiness. Training, 5 Mar. 2007. Web. 29 Oct. 2010. http://www.allbusiness.com/services/educational-services/4286607-1.html Datar, Srikant, and Marc J. Epstein. "Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard." Harvard Business School 102nd ser. 9.101 (2001): 1-20. 19 Oct. 2001. Web. 8 Nov. 2010. http://fiveandone.wikispaces.com/file/view/Verizon+Communications,+Inc+-+Implementing+a+Human+Resources+Balanced+Scorecard.pdf. Nelson, Jeffrey. "Verizon Wireless Is Leading The Way To 4G With Laser Focus On Core Competencies And Collaboration." Verizon Wireless News Center. 22 Sept. 2009. Web. 8 Nov. 2010. http://news.vzw.com/news/2009/09/pr2009-09-22b.html ----------------------- [1] http://www.allbusiness.com/services/educational-services/4286607-1.html [2] http://responsibility.verizon.com/home/results/community/ [3] http://newscenter.verizon.com/press-releases/verizon/2010/verizon-business-and.html [4] http://fiveandone.wikispaces.com/file/view/Verizon+Communications,+Inc+-+Implementing+a+Human+Resources+Balanced+Scorecard.pdf