1. Executive Summary 2. Background 3.1. Introduction 3.2. Objectives 3. Approach and Methodology 4.3. Survey Questionnaire 4. Respondent Profile 5. Results and discussion 6.4. Service Provider Subscribed 6.5. Plan Range vs Bill/Month 6.6. Important Feature/Service 6.7. Overall Satisfaction 6.8. Loyalty vs satisfaction vary by Age 6. Conclusion 7. Reference 8. Annex 9.9. Annex A 9.10. Annex B 9.11. Annex C 9.12. Annex D 9.13. Annex E 9.14. Annex F
1. Executive Summary
This report presents the results from a group of people surveyed in Singapore and who had subscribed to a local three most popular Telecommunication Service Providers. The survey collected shows the behaviors and characteristics from a representative sample of people of different age groups residing in Singapore.
Survey methods included both telephone interviews to collect demographic information about their feedback and an informal casual handout of survey within people and colleagues that are around or close with the team members during a period of two weeks.
The data will be used to update user experience and demand from local telecommunication service provider. It will identify the needs and customer service satisfaction in the region. All data collection activities conformed to a carefully and selective questionnaires for conducting users customer service satisfaction survey.
2. Background
2.1. Introduction
According to Wikiversity:
"Telecommunication is the transmission of signals over a distance for the purpose of communication. In earlier times, this may have involved the use of smoke signals, drums, semaphore, flags or heliograph. In modern times, telecommunication typically involves the use of electronic devices such as telephones, television, radio or computers.” |
Telecommunication plays and increasing important role in
References: Wikipedia. Customer Satisfaction. [Online]. Available from: http://en.wikipedia.org/wiki/Customer_satisfaction. [Accessed: 1 June 2013] Wikiversity. Telecommunications Engineering. [Online]. Available from: http://en.wikiversity.org/wiki/Topic:Telecommunications_engineering. [Accessed: 1 June 2013] ESurveyPro. Reporting Survey Results. [Online]. Available from: http://www.esurveyspro.com/article-reporting-survey-results.aspx. [Accessed: 14 June 2013] Sandra Zoratti. 2012, ‘A Lesson In Loyalty From Mobile Phone Subscribers’, [Online]. Available from: http://www.cmo.com/articles/2012/9/17/a-lesson-in-loyalty-from-mobile-phone-subscribers.html. [Accessed: 14 June 2013] Heriot-Watt University (Version 2010.1) School of Management and Languages, Edinburgh EH14 4AS, United Kingdom.