Tenny Robbin Decision Making Model

Business Administration Submission Cover Sheet

|Module Description |Business Plan 4 |
|Lecturer |CHAN CHEE SENG |
|Project Name |Candy house |
|Class Number |BA0710 BA0804 |
|Date of Submission |December 18th |
|NB |Student Number |Student Name ( English and Chinese ) |Percentage of contribution |
|1 |07103 |Bill Ju Feng 居峰 |100% |
|2 |0710 |Billy Heng Mengze 衡梦泽 |80% |
|3 |0710 |James Que Wenchao 阙文超 |80% |
|4 |0804311002 |Tenny Zhang Tianlin
张天霖 |100% |
|5 |0804312002 |Jennifer Huang Jing 黄静 |100% |

Remark and comment for the percentage of contribution:

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Please note:

All project’s PPT and WORDS must be emailed to “ [e-mail] “ indicating the following 1. Subject 主题 : Business Plan 4 – Four Leaves ( example ) 2. Body of email: Students names and phone numbers Content
1. Business Consideration……………………………………………………………………… 3
2. Mission Statement…………………………………………………………………………… 5
3. The Impression of Changzhou…………………………………………………………......... 6
4. Location Plan……………………………………………………………………………….... 9
5. Marketing Research…………………………………………………………………………..11
6. Analysis of Marketing Research…………………………………………………………..... 16
7. Summary of Marketing Research………………………………………………………....... 24
8. Marketing Plan……………………………………………………………………………… 26
9. Production Situation………………………………………………………………………... 27
10. Competition Situation…………………………………………………………………….... 28
11. Distribution Situation……………………………………………………………………… 30
12. Marketing Objective……………………………………………………………………… 31
13. Marketing Strategies……………………………………………………………………… 32
14. S.W.O.T……………………………………………………………………………………...54
15. Human Resource Organization Structure……………………………………………………58
16. Department Function………………………………………………………………………...59
17. Human Resource Profile……………………………………………………………………. 61
18. Action Program for Year 2009…………………………………………………………….... 62
19. Action Program for Year 2010…………………………………………………………….... 63
20. Action Program for Year 2011…………………………………………………………….... 64
21. Legal Consideration………………………………………………………………………… 66
22. Risks and Contingencies……………………………………………………………………. 67
23. Insurance Policy…………………………………………………………………………….. 68
24. Financial Report…………………………………………………………………………….. 69
25. Summary of Important Financial………………………………………………………….... 75
26. Analysis on Financial Statement…………………………………………………………… 76

1. Business Consideration

Our business is based on one simple fact: Candy.

In modern society, more people like candy, especially, young women. Because candy can stand for the love, children like the candy when their life start and the candy can provide the energy for people. Candy is so important, so candy is a good business

Many children dislike the rice, but they like the candy and the candy are the present for the person who is love. Many people like to buy candy when they see the candy, and in China, they should but the candy when people who get married. So our consumers market must be large.

How to meet the needs of people who like candy. We must set up our company in the area where people is the most, and they get it very easy, so the city center is the best selection. People buy the candy always in the spare time. Children have no money, so children buy the candy when their parents buy clothes, and the people who in love always to play in the city center. In the word, people can get it very easy.

Our company and the opponent are the same in the most part but a little different. Our candy for children should be more sweet, and the candy for people who in love will be more beautiful. In other words, our candy must be better than any other opponent. So our company is better than other company.

To set up a company need many money, and even if you have money, you don’t hire the house. And it is bad for children to eat too many candy, and the present for people who in love, not only candy. If candy’s price is high, they will choose anther. Not only this, young people don’t have much money.

We have full confidence in our company. Because our candy is the best, and our location is the best, and the traffic is the best you buy the so much, we will send the candy to your house. And you can call us. When you need candy, in other words, our service is the best.

2. Mission statement

Our company is sale of candy, it is our company with a unique formula prepared by, for different age levels, the candy for health products, does not contain any candy, you work, study, travel everywhere, as well as a good partner, and so what we bring candy along with the beginning of our journey it's perfect!

3. The Impression of Changzhou

Only 8 km from Changzhou City are the remains of an ancient walled town, founded over 3000 years ago at the beginning of the Western Zhou dynasty. The earliest record of a settlement on the site of modern Changzhou is of a commandery (a district under the control of a commander) founded in 221 BC. Changzhou got its present name, which means "ordinary prefecture", in 589 AD. After the Grand Canal was constructed in 609 AD, Changzhou became a canal port and transshipment point for locally-grown grain, and has maintained these roles ever since. The rural counties surrounding Changzhou are noted for the production of rice, fish, tea, silk, bamboo and fruit.

During the Taiping Rebellion of the 1850s, one of 5 palaces housing the leaders of the so-called "Kingdom of Celestial Peace" was constructed in Changzhou. Today the ruins of the "King's Palace" can be found near the People's No.1 Hospital.

In the 1920s, Changzhou started to attract cotton mills. The cotton industry got a boost in the late 1930s when businesses began relocating outside of Shanghai due to the Japanese occupation. Unlike many Chinese cities, Changzhou continued to prosper even during the upheavals of the cultural revolution of 1966-76. Today it is an important industrial center for textiles, food processing, engineering (diesel engines, generators, transformers and other machinery), and high technology.
Changzhou is an educational hub and is home to several universities, including Jiangsu Polytechnic University, Hohai University(Changzhou Campus), Jiangsu teachers University of Science and Technology, Jiangsu Teacher's University of Technology, and Changzhou Institute of Technology. The city also has a number of prominent middle schools, including Changzhou Middle School and Changzhou International School.
Changzhou's traditional role has been that of a commercial center, particularly a collecting center for agricultural produce, which was shipped by canal to the north and, later, to Shanghai. It began to develop a cotton textile industry in the 1920s, and cotton mills were established in the late 1930s, when Japanese attacks drove many Chinese businesses to invest outside Shanghai.

The city has remained a textile center, the most important in Jiangsu for weaving. It also has large food-processing plants and flour-milling, rice-polishing, and oil-pressing industries. After 1949 it also developed as a center of engineering industry. Qishuyan, some 10 km southeast of Changzhou, has one of the largest locomotive and rolling stock plants in China. Other engineering works in Changzhou produce diesel engines, generators, transformers, and agricultural and textile machinery. At the time of the Great Leap Forward in 1958 a steel plant was also built there to provide raw material for heavy industry.

Since 1908, Changzhou has been linked by rail with Shanghai and Nanjing (see below for transportation).

Until now, Changzhou is one of the most developed cities in Jiangsu, ranking after Suzhou and Wuxi.The GDP per capita was ¥63,037 in 2008, ranked no.3 in Jiangsu Province, less than Suzhou and Wuxi but more than the capital city Nanjing.

Changzhou is also one of the top business cities in China. According to Forbes ranking, Changzhou is in the 9th position for best business cities in Mainland China in 2008.
As of 2008, Changzhou High-tech Zone has been open for 15 years and it is the home of 7,636 domestic and overseas companies, 18 of which are on Fortune Global 500 list. There are many automobile parts manufacturers in Changzhou High-tech Zone. Changzhou High-tech Zone features infrastructure services, including water, electricity, heating, sewage disposal and telecommunications, with a logistic network, including road, railway and water carriage.

The BRT (China Bus Rapid Transit) costs 1 yuan (or, if a Changzhou Bus Card is used, 3 or 6 Jiao, depending on the type of card used) and provides access throughout Changzhou. The BRT has the following specifications: segregated busways or bus-only roadways, high capacity buses, network of routes and corridors, enhanced station environment (more than just a bus shelter), passenger volume greater than a mixed traffic lane (-3000 pphpd), pre-board fare collection and fare verification, at-level boarding and alighting, buses operating both outside and inside bus corridor, low emission vehicle technology (Euro III or higher), automated fare collection and fare verification system, weather protection on station platforms, system control centre, real-time next bus information displays, distinctive, marketing identity system, distinctive BRT buses, high-quality passenger information at stations, segregated bike lanes along main corridor(s), and disabled access to stations. The BRT is also located in the following cities: Beijing, Chongqing, Dalian, Hangzhou, Jinan, Hangzhou, Kunming, and Xiamen.
Changzhou had built its first elevated road since 2007. It has been put into use after one year in 2008. It is named 'Outer Ring Road Elevated Road'. This year, the plan of the second elevated road has been made into the scheme
Changzhou belongs to the Taihu Wu Chinese language region so the native dialect is very similar to Shanghai dialect; but such as Jintan and Liyang city, they are in close proximity to the border of the Mandarin Chinese language region and is said to have some characteristics of Mandarin. The dialect is referred to locals as Changzhou dialect
Comb Lane in Changzhou is the scene of the last farewell of Jia Baoyu with his father in the classic novel A Dream of Red Mansions.
Other famous handicrafts of Changzhou are the "crisscross" style of silk embroidery and carvings made from green bamboo.
Famous snacks made in Changzhou include pickled Radish, Sesame Candy, Sweet Glutinous Rice Flour Dumpling With Fermented Glutinous Rice, and Silver Thread-like Noodles.
A good-natured rivalry exists between Changzhou and the neighboring city of Wuxi.
Changzhou is famous for the China Dinosaur Park (Chinese: 常州恐龙园; pinyin: Chángzhōu Kǒnglóng Yuán;) located in the new North district of the city. The Dinosaur Park contains dinosaur bones and fossils from all over China. The park has 50 various fossils and more than 30 amusement programs including but not limited to: The Brontosaurus Roller Coaster and The Whirling Dinosaur Carriage. The fossils are located in a museum housed in a single building and the amusement rides are spread throughout the park which is categorized into 6 themed areas. Besides fossils and family oriented rides, Dinosaur Park is home to a giant panda and sea lions.[2]

The city is also home to the Tianning Temple— one of the largest Zen Buddhist temple and monastery in China. The city has recently rebuilt the Tianning pagoda on the Temple grounds, which are adjacent to Hongmei Park. The pagoda, called Tianning Baota, was first built during the Tang Dynasty. It has since been destroyed and rebuilt five times. The current reconstruction is built to the height specification of 153.79 meter (504.56 ft). This makes it the tallest pagoda in China and perhaps also the world. Both the Hongmei Park and Tianning Temple are located just to the east of the city center.[3]

As Changzhou is famous for its combs, the city has reconstructed its Bamboo Comb Lane area with period architecture. Certainly, Changzhou combs can be purchased in most places in the city.

Another site in Changzhou worth mention is Hong Mei Park, which includes a small children's amusement park, a zoo, a rose garden and many scenic waterways. Of historical interest in the park is a historical pavilion with exhibits related to the famous Changzhou comb industry. In addition to this, there is another pavilion which displays locally produced root carvings. The park is a big attraction on holidays and is often dotted with a variety of vendors.

Other sites include Changzhou's sunken city and area of archaeological ruins from the Spring and Autumn Period.

Changzhou also has attractive gardens such as WeiYuan.

4. Location Plan

4.1 Location plan includes a map and a written explanation of where exactly your business will be located in Changzhou.

4.2 The written explanation should include the following Our candy house located at Changzhou’s town center, there population denseness is very high, there is also Changzhou’s old city, has many children and young people to live in there is suitable our candy house. Sale there for has the potential very much to our shop’s development.

5. Marketing Research

Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.[1]
Marketing research is often partitioned into two sets of categorical pairs, either by target market: Consumer marketing research, and
Business-to-business (B2B) marketing research
Or, alternatively, by methodological approach:
Qualitative marketing research, and
Quantitative marketing research
Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.[2]
Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.[3] The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior.
The task of marketing research is to provide management with relevant, accurate, reliable, valid, and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information. Sound decisions are not based on gut feeling, intuition, or even pure judgment.

Marketing managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control. These decisions are complicated by interactions between the controllable marketing variables of product, pricing, promotion, and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition, and social and cultural changes. Another factor in this mix is the complexity of consumers. Marketing research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. Ongoing marketing research programs provide information on controllable and non-controllable factors and consumers; this information enhances the effectiveness of decisions made by marketing managers. [4]

Traditionally, marketing researchers were responsible for providing the relevant information and marketing decisions were made by the managers. However, the roles are changing and marketing researchers are becoming more involved in decision making, whereas marketing managers are becoming more involved with research. The role of marketing research in managerial decision making is explained further using the framework of the "DECIDE" model:

D
Define the marketing problem
E
Enumerate the controllable and uncontrollable decision factors
C
Collect relevant information
I
Identify the best alternative
D
Develop and implement a marketing plan
E
Evaluate the decision and the decision process
The DECIDE model conceptualizes managerial decision making as a series of six steps.
The decision process begins by precisely defining the problem or opportunity, along with the objectives and constraints.[4] Next, the possible decision factors that make up the alternative courses of action (controllable factors) and uncertainties (uncontrollable factors) are enumerated. Then, relevant information on the alternatives and possible outcomes is collected. The next step is to select the best alternative based on chosen criteria or measures of success. Then a detailed plan to implement the alternative selected is developed and put into effect. Last, the outcome of the decision and the decision process itself are
evaluated.
First, marketing research is systematic. Thus systematic planning is required at all the stages of the marketing research process. The procedures followed at each stage are methodologically sound, well documented, and, as much as possible, planned in advance. Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses.

Marketing research is objective. It attempts to provide accurate information that reflects a true state of affairs. It should be conducted impartially. While research is always influenced by the researcher's research philosophy, it should be free from the personal or political biases of the researcher or the management. Research which is motivated by personal or political gain involves a breach of professional standards. Such research is deliberately biased so as to result in predetermined findings. The motto of every researcher should be, "Find it and tell it like it is." The objective nature of marketing research underscores the importance of ethical considerations, which are discussed later in the chapter.

Marketing research involves the identification, collection, analysis, and dissemination of information. Each phase of this process is important. We identify or define the marketing research problem or opportunity and then determine what information is needed to investigate it., and inferences are drawn. Finally, the findings, implications and recommendations are provided in a format that allows the information to be used for management decision making and to be acted upon directly. It should be emphasized that marketing research is conducted to assist management in decision making and is not: a means or an end in itself. The next section elaborates on this definition by classifying different types of marketing research.
Other forms of business research include:

Market research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment (see environmental scanning). Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors.
Product research - This looks at what products can be produced with available technology, and what new product innovations near-future technology can develop (see new product development).
Advertising research - is a specialized form of marketing research conducted to improve the efficacy of advertising. Copy testing, also known as "pre-testing," is a form of customized research that predicts in-market performance of an ad before it airs, by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ad’s flow of attention and flow of emotion. Pre-testing is also used on ads still in rough (ripomatic or animatic) form. (Young, p. 213)
Organizations engage in marketing research for two reasons: (1) to identify and (2) solve marketing problems. This distinction serves as a basis for classifying marketing research into problem identification research and problem solving research.

Problem identification research is undertaken to help identify problems which are, perhaps, not apparent on the surface and yet exist or are likely to arise in the future. Examples of problem identification research include market potential, market share, brand or company image, market characteristics, sales analysis, short-range forecasting, long range forecasting, and business trends research. Research of this type provides information about the marketing environment and helps diagnose a problem. For example, The findings of problem solving research are used in making decisions which will solve specific marketing problems.

The Stanford Research Institute, on the other hand, conducts an annual survey of consumers that is used to classify persons into homogeneous groups for segmentation purposes. The National Purchase Diary panel (NPD) maintains the largest diary panel in the United States.

Standardized services are research studies conducted for different client firms but in a standard way. For example, procedures for measuring advertising effectiveness have been standardized so that the results can be compared across studies and evaluative norms can be established. The Starch Readership Survey is the most widely used service for evaluating print advertisements; another well-known service is the Gallup and Robinson Magazine Impact Studies. These services are also sold on a syndicated basis.

Customized services offer a wide variety of marketing research services customized to suit a client's specific needs. Each marketing research project is treated uniquely.
Limited-service suppliers specialize in one or a few phases of the marketing research project. Services offered by such suppliers are classified as field services, coding and data entry, data analysis, analytical services, and branded products. Field services collect data through mail, personal, or telephone interviewing, and firms that specialize in interviewing are called field service organizations. These organizations may range from small proprietary organizations which operate locally to large multinational organizations with WATS line interviewing facilities. Some organizations maintain extensive interviewing facilities across the country for interviewing shoppers in malls.
Coding and data entry services include editing completed questionnaires, developing a coding scheme, and transcribing the data on to diskettes or magnetic tapes for input into the computer. NRC Data Systems provides such services.
Analytical services include designing and pretesting questionnaires, determining the best means of collecting data, designing sampling plans, and other aspects of the research design. Some complex marketing research projects require knowledge of sophisticated procedures, including specialized experimental designs, and analytical techniques such as conjoint analysis and multidimensional scaling. This kind of expertise can be obtained from firms and consultants specializing in analytical services.
Data analysis services are offered by firms, also known as tab houses, that specialize in computer analysis of quantitative data such as those obtained in large surveys. Initially most data analysis firms supplied only tabulations (frequency counts) and cross tabulations (frequency counts that describe two or more variables simultaneously). With the proliferation of software, many firms now have the capability to analyze their own data, but, data analysis firms are still in demand.
Branded marketing research products and services are specialized data collection and analysis procedures developed to address specific types of marketing research problems. These procedures are patented, given brand names, and marketed like any other branded product.

6. Analysis of Marketing Research

1. How much pocket money do you spend every month?

2. Do you like to eat candy?

3 .what type of candy do you like?
4. What factors do you consider when buying candy? (More than can be selected)

5 .What are the for you to buy candy in general? (You can select more than I choice)

6. What preference of candy do you like?

7. What is your favorite brand of candy?

8. On average how much do you spend on candy each month?
9. Have you ever been to Candy Store?

10. Inculcate the important factor of a candy house. (More than can be selected)

11. What is your preferred style of service?

12 .What style of store do you like?

13. Please suggests a suitable location for our candy house?

14. What tape of candy do you like?

15. What promotion would you like for our candy?

7. Summary of Marketing Research

Candy: candy can be divided into hard candies, hard candies sandwich, cream, candy, gel candy, candy polishing, the plastic-based candy, candy and inflation pressure, such as candy tablets. Which is based on hard candy sugar, syrup, starch-based materials for a class of taste hard, brittle candy; sandwich hard candy is candy contains Xianxin hard candy; cream candy is sugar, starch syrup (or Other sugar), fats and dairy products mainly made of the material, not less than 1.5 percent of protein, fat no less than 3.0 percent, with a special cream flavor and aroma of coke candy; gel candy consumption is plastic (or starch) , Starch and sugar syrup (or sugar)-based material made from a soft texture of candy; candy is polishing the surface of a solid bright candy;-based plastic is used sugar candy (or sweetener) and plastic-based material Material can be made of chewing or blowing the candy; inflated sugar-candy is that it has a dense, homogeneous bubble of candy; compression candy after granulation, bonding, forming the suppression of candy.
However, some candy factory, in order to allow children to buy, and add lemon into the sunset yellow, blue acidic red, red, and so the temptation of food additives. They do not have a child for the sake of intelligence, according to the Guangzhou Daily on April 12 that the A10 version of the report: artificial pigment detrimental to children's intelligence, can lead to a serious decline in the value of 5.5 points IQ! In addition next to the report, said: eat the sugar, petrol is now spits out! I hope that we can eat some candy, for their own health and intellectual thought.
Maltose production probably be divided into the following steps: first wheat after soaking their germination to 34 cm long, bud select the stand-by shredding. Wash rice and then later into the stew pot and cooked with chopped malt uniform mixing, fermenting it 3 to 4 hours, until the juice into. Then filter out the juice into a paste with the fire suffering, after cooling mold candy-like amber. When its consumption of heating, and then two wooden stir up such as noodles will pull candy to be silvery white.
One.
In the natural world, mainly in maltose germination of grains, especially wheat germ, it is a name. In the role of the starch-converting enzyme, the occurrence of starch hydrolysis, maltose is generated, it happen again hydrolysis to produce grapes of the two glucose molecules.
Maltose can be made of crystals, used as a sweetener, but only sweetness of sugar 1 / 3. Maltose is a low-cost nutritional food, easily digested and absorbed by the body.
Maltose in the molecular structure of aldehyde, is a reduction of a reducing sugar. Can occur with the Bank of ammonia solution silver mirror reaction, with the new system can also be alkaline cupric hydroxide to form a red brick precipitation. Under certain conditions, can be hydrolyzed to produce two molecules of glucose.
Colorless or white crystal, who showed crude Chou Hou-like syrup. A member of the crystallization of water maltose 102 ~ 103 ℃ melt and break down. Soluble in water, micro-soluble in ethanol. Second, reducing sugar, aldehyde reaction can occur silver mirror reaction, but also with the ban's reagent (with copper sulfate, caustic soda or sodium carbonate, sodium citrate solution, such as the preparation) of heat generated red brick cuprous oxide precipitation. Bromine water can fade, maltose acid oxidation. In the acid α-heating or Glucosidase hydrolysis under 2 molecules into glucose Portugal. Used for food, nutrition agent. By the hydrolysis of starch preparation, which tends to be used in the malt-starch paste mixed with the appropriate temperature derived from fermentation.
Also known as sugar maple sugar maple, is a tall deciduous tree. Up to 40 meters, diameter 40-100cm, up to 500 years old. In the trunk containing most of starch, sugar into the winter. Days warm sugar into the sweet sap. If drilling in the trees, sap will flow out. Aozhi the sap into maple syrup or maple sugar called glucose. Maple syrup is rich in minerals, organic acids, calories than sucrose, fructose, corn sugar and so low, but it contains calcium, magnesium and organic acid composition is much higher than other sugars, added to the weak and unbalanced nutrition Physical. Sweetness of the maple syrup, honey, not high sugar content is about 66% (sugar, honey is about 79% -81%, sugar up 99.4 percent).
Maple Syrup "Maple Leaf Country," Canada's most representative characteristics of the product. East from Quebec City, along the St. Lawrence River to the west has been extended to Niagara Falls, Canada is well-known "Maple Avenue." In this 800 km-long zone on the distribution of tens of thousands across the size of the sugar, maple syrup with an annual output of 32,000 tons, accounting for the world's total output of more than 80%.
Canada's maple syrup grades:
Canada No 1 AA Color: golden taste: light Lixiang
Production season is early March each year, most of the early harvest the sap from the concentration of manufacturing maple syrup.
Because relatively light taste, is ideal for children, the elderly, ill patients after the patients, especially heart disease and diabetes.
Canada No1 A, Color: golden brown taste: Shannon
Production season is mid-March harvest from the manufacture of maple syrup.
Favorite maple Shannon traditional tastes of their special friends, this level would be the best choice for you. It will certainly be able to add your presence on the table, every day you become an indispensable partner. In the drinking coffee, tea or cooking when you try to use it to replace sugar, I believe you will find that it can change your bad health, and bring you an unexpected effect.

8. Marketing Plan

A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

9. Production Situation

First, excessive microbial indicators. One kinds of candy has exceeded the total number of colonies, the colony reached the total number of measured values 840cfu / g, exceeding 1 percent. Have one product standard mold, microbial indicators of superscalar serious products, consumers may give rise to symptoms such as diarrhea, caused harm to their health. Second, some physical and chemical indicators of failure. Has one of the dry weight loss products are not up to standard requirements of the products have one tea polyphenols are not up to standard requirements of the manufacturing enterprises was mainly due to not strictly carried out in accordance with the standard raw materials and production process control. Food purchase and consumption of candy Notes: One must look at the packaging - choose candy food, first of all have to choose "QS" sign Products, followed by attention should be paid to watch Products logo mark whether the norms. Buy candy as much as possible when compared to some of the credibility of good department stores, large supermarkets purchase. Second, we must choose well-known brands of products, manufacturers of these products are large in scale, strict quality control, product quality than are protected. Three is the first time not to buy too much candy, as far as possible on a cool ventilated place. Fourth, we should try to choose to buy the candy sealed packaging of food, because food quality candy packaging generally good, and bulk food candy sales as a result of exposure to the air, easily lead to excessive health indicators.
Confectionery Products Quality Supervision and spot checks the quality of good products and their enterprise list
No. Name Specification Product name trademark production date
1 Food Industry Co., Ltd. Nanjing Fukuda Love a standard milk chocolate candy bulk Wo 2007.3.14
2 Food Co., Ltd. Nanjing Fuwang Niu black smoke absorption of candy (condensed milk flavor) and Niu 30g / branch 2007.4.12
3 Food Co., Ltd. Nanjing small child prodigy child prodigy Bulk Small Cities toffee 2007.4.5

10. Competition Situation

Candy industry belongs to the food processing industry is the use of gun-shy, or the production of candy beet and candy for finishing industries. China's candy consumption mainly depends on domestic production, the relative concentration of candy -producing areas. At present, China's candy production costs and prices generally higher than the international market, candy cost difference between the larger enterprises. Join the WTO, with the candy import quotas and tariff rates increased gradually decline, China's candy industry will face increasing competitive pressure, a number of candy companies may be forced to. Relevant enterprises and departments should make early arrangements, prepared ready to respond.
First, China's candy production and consumption
(A) the relative concentration of candy production
China's Gan Shu and beet sowing areas of more concentrated, candy cane-producing areas in Guangxi, Yunnan and Guangdong mainly beet candy producing area in Xinjiang, Heilongjiang and Inner Mongolia mainly. To adapt, China's candy production is relatively concentrated in these six provinces and autonomous regions. Candy raw materials in China in 2001 a total of 2073 mu of cultivated area, producing 6,200,000 tons of candy. Among them, the southern Guangxi, Yunnan and Guangdong in three regions of candy (candy cane) for 1386 mu of sown area, candy yield was 5,053,400 tons, respectively, accounted for 66.4 percent of the national total and 81.5%. Northern candy (beet) sown area of 529.4 hectares for the production of candy amounted to 694,000 tons, respectively, accounting for 25.5% and 11.2%. Provinces and regions in the country, Guangxi is the most important candy -producing areas, and its acreage and candy yield, respectively, accounting for 36.8% and 48.4%, and the highest in the country. (A) the cost of our candy is higher than the international standard Cost and price of candy is the impact of China's candy industry in the international market competitiveness of one of the important factors. And international levels, China's candy industry a high cost, lack of competitiveness. In 2001, the world's major candy exporting countries candy production costs an average of 1,900 yuan / ton, while China is 2850 yuan / ton, than the international average 950 yuan / ton, higher than the near 50%. June 25, 2002, the international price of candy futures up to 1604 yuan / ton, while domestic lowest price for 2570 yuan / ton. After accession to the WTO, China's candy import quota in 2002 of 1,764,000 tons based on the also increased-quota tariff rates should decline, the domestic candy companies will face the enormous low-priced imports of candy competitive pressures. (B) the north is higher than the cost of candy -producing area south candy District 2000 inter-crop in 2001 the South District of white candy , candy production unit costs are expected to average 2,800 yuan / ton, Guangxi 2600 yuan / ton, than the national average about 250 per / ton, the second largest candy -producing province of Yunnan Province unit production cost of 2718 yuan / ton, lower than the national average level of 132 per / ton, while the northern candy -producing zones of white granulated candy unit product cost of production up to 3,500 yuan / ton, higher than the national average by more than 20%, Heilongjiang, Inner Mongolia of tons of candy production costs are more than 3,000 yuan.

11. Distribution Situation

At present, my factory mainly produces hard candy, soft candy, calcium, fruit sugar, and many other varieties of candy series, and continuously adapt to the consumer market of food products, to excellent quality, attractive packaging and an affordable price, by the vast number of consumers The popular, best-selling national various provinces and cities. Division has always been my focus on the quality of the product management, product quality and enterprise management level increasing, is a rich experience of the modernization of food production enterprises. Has been with "integrity, innovation, high-quality" business philosophy. Product quality as life, with market demand as the fundamental, to mutual benefit, whichever is to lay a solid foundation for enterprises. Continuous improvement of products and innovation, to adapt to the market, has won the trust and support of consumers. In the production process on our long tradition of confectionery technology and modern science and technology, develop new tastes, a series of high-quality snack foods, products have to undergo a rigorous quality control, in order to enhance customer and consumer confidence in buy to enable enterprises credibility be ensured. I also undertake all kinds of candy factory OEM orders for processing business, and cooperation with foreign trade companies, products exported to Southeast Asia, the Middle East and Africa. Held in Cologne, Germany, Cologne International Exhibition candy and snacks (ISM) is the world's largest and most important sweets and snack foods exhibitions. Every year, from global trade professionals gathered in here, introduce each other to explore and explore the latest international fashion trends, the latest products, find the best business opportunities recently. ISM exhibits are any other series of exhibitions are unmatched, and its scope and fully reflects the entire global market. The global confectionery industry, all of the relevant target groups have been brought here. Small, medium still has a market leadership role suppliers here directly communicate with the most innovative thinking, creativity and ideas to meet future consumer demand. These are between suppliers and customers to create win-win opportunity unlimited. Cologne 39th International Exhibition candy and snacks (ISM) is the world's largest and most influential of the confectionery and snack products trading platform. In 2008, ISM has attracted 71 countries from 1675 exhibiting companies, of which 81% of exhibitors from outside Germany, countries and regions. Display the total area reached 110,000 square meters, has from 150 countries and 36,000 professional trade buyers visited the exhibition audience. The exhibition of the exhibitors and spectators from Germany and around the world, most of them as a dealer decision makers. China in 2008 show a total of more than 70 exhibiting companies, the Chinese delegation's composition, foreign customers are more easily query and contact Chinese companies, but also marks the Chinese candy snack manufacturers really a powerful gesture to enter the international confectionery and snack industry. Take part in this exhibition of the exhibitors were unanimous that the exhibition of their company's operations play a very active role.

12. Marketing Objective

In recent years, products, functional candy, toffee and chocolate to speed up the development, functional confectionery has been one of fast traffic lane. Because of consumer awareness of candy from the pursuit of quality, taste further transition to the pursuit of function, so establish a new image, established the concept of consumption of healthy candy, candy companies to become an urgent need across the threshold. Functional candy is the best combination of trade-off between the two points. At the same time, the range between the different candy category, and even the range of sweets and cakes between the marginal product development speed. For example, both introduced by Xu mind candy and cakes and the characteristics of a series of products, as well as hard candy Ya-off will be combined with vitamin sandwich candy. Various marginalized candy products are welcome, it is also the test of candy grasp the business sector in the market and product development capabilities.

13. Marketing Strategies
13.1 Targeting
We have candy sales positioning between the children and young women. From candy consumption situation, in the past, passing a bag of candy for a gift, is the choice of many people at home have to buy some candy Figure festivals festive, so candy sales have been good. But in recent years, health-care awareness make people prone diseases such as dental caries induced by the beginning of the candy away from consumers interested in candy consumption has been greatly reduced. Gift options market diversification, but also on the candy market has posed a great impact.
Enter the 90's, China's urban per capita consumption of candy go down year by year, people have basically have to buy sugar taste attitude, every kind of candy to buy a maximum of 12 2. In addition to the Spring Festival, into a packet of sweets to buy catties general only manage a wedding the couple had.
The other hand, the candy market situation has become increasingly fierce. Changzhou candy from the 2000 market, foreign brands (including imports, sole proprietorship, joint venture) and the domestic brands in almost each of the half, the field of foreign capital penetration on the candy more than any other food industry fields.

13.2 Positioning
From the market position situation, rabbits, and Rhinopithecus this several original peoples candy enterprise market positioning or less the same as basically the same grade, that is, mid-range or upper mid-range point, the market positioning of the similarity of their The relatively high cost of competition, profit margins will be relatively small. Market positioning and this result, there are the Alps, Xu mind that a good brand good competition, under the brand candy places have low-price competition. Upward expansion of the market by the brand positioning of space limitations, the downward expansion of the market has no cost advantage to speak of.
To change this disadvantage, only to find a reasonable market position in order to generate new opportunities for Candy house, only two-way road, one to take to fill a vacancy positioning, such as some candy company Candy terminal market ignored; b is to continue to follow the original path of mid-market positioning, but we must highlight the "Candy house" unique connotation.
To change this disadvantage, only to find a reasonable market position in order to generate new opportunities for Candy house, only two-way road, one to take to fill a vacancy positioning, such as some candy company Candy terminal market ignored; b is to continue to follow the original path of mid-market positioning, but we must highlight the "Candy house" unique connotation. Turn n from the company's history and current situation analysis, we think Candy house should take the latter approach, in order to highlight the regional culture Changzhou efforts to create "Candy house candy" culture. Candy house and we agreed that the only product to make a cultural characteristics, and even become a kind of culture can we move from the spiritual depths of consumers, thereby enabling them to create products for enterprise and stubborn long-term preferences, the market would last. Posted on 51
First, from cultural shows to start packaging innovation. Because good packaging can not only improve the appearance of products, improve customer's visual interest, to stimulate consumer desire to buy; but also the formation of product differentiation, the head start in the competition, access to customer preference for products.
Earlier, Candy house bulk candy mainly based product image in the eyes of consumers are the middle class and growing in the candy to "Snack Food" in the market trend, can not meet the confectionery market in recent years of "exquisite packaging of consumer sentiment "of the situation.

13.3 Product line Product line refers to a group of related products, such products may function similar to those sold to the same customer base, through the same sales channels, or in the same price range.
If you can determine the best product line length, for the enterprise will be able to bring the greatest profits.
Product mix, usually composed of several product lines. Product lines are referring to a series of similar products. A product line is a product category, are the same by the use of functional and can meet the needs of similar specifications, model, color, etc. a number of different products since the composition of items. A product item, it means that products listed in the directory on each product.
The width of product mix refers to the product portfolio in the inclusion of the number of product lines, including product lines, the more wide; product portfolio depth, refers to each product line item contains the number of products, including products projects more product lines will be deep; Product portfolio correlation is between the various types of product lines in the end-use, production conditions, distribution channels and so the extent interrelated, and different product mix related to different degree of .

13.4 Price Maltose and glucose are starch syrup, no special requirements and the pursuit of taste, in the general areas of application are not the distinction between the market maltose and glucose cohabitation, you said what you buy what he is.
Glucose at the two;
One is a colorless transparent viscous liquid-like, solid line 75% were 2200 yuan / ton
A white crystal water are 10 percent less than 2800 yuan / ton
Maltose at the two
A high-maltose syrup, colorless transparent liquid Solid lines were 75% of 2200 yuan / ton
One is pure maltose, yellow viscous liquid Solid lines were 87% of 3600 yuan / ton

13.5 Distribution
At present, my factory mainly produces hard candy, soft candy, calcium, fruit sugar, and many other varieties of candy series, and continuously adapt to the consumer market of food products, to excellent quality, attractive packaging and an affordable price, by the vast number of consumers The popular, best-selling national various provinces and cities. Division has always been my focus on the quality of the product management, product quality and enterprise management level increasing, is a rich experience of the modernization of food production enterprises. Has been with "integrity, innovation, high-quality" business philosophy. Product quality as life, with market demand as the fundamental, to mutual benefit, whichever is to lay a solid foundation for enterprises. Continuous improvement of products and innovation, to adapt to the market, has won the trust and support of consumers. In the production process on our long tradition of confectionery technology and modern science and technology, develop new tastes, a series of high-quality snack foods, products have to undergo a rigorous quality control, in order to enhance customer and consumer confidence in buy to enable enterprises credibility be ensured. I also undertake all kinds of candy factory OEM orders for processing business, and cooperation with foreign trade companies, products exported to Southeast Asia, the Middle East and Africa. Held in Cologne, Germany, Cologne International Exhibition candy and snacks (ISM) is the world's largest and most important sweets and snack foods exhibitions. Every year, from global trade professionals gathered in here, introduce each other to explore and explore the latest international fashion trends, the latest products, find the best business opportunities recently. ISM exhibits are any other series of exhibitions are unmatched, and its scope and fully reflects the entire global market. The global confectionery industry, all of the relevant target groups have been brought here. Small, medium still has a market leadership role suppliers here directly communicate with the most innovative thinking, creativity and ideas to meet future consumer demand. These are between suppliers and customers to create win-win opportunity unlimited. Cologne 39th International Exhibition candy and snacks (ISM) is the world's largest and most influential of the confectionery and snack products trading platform. In 2008, ISM has attracted 71 countries from 1675 exhibiting companies, of which 81% of exhibitors from outside Germany, countries and regions. Display the total area reached 110,000 square meters, has from 150 countries and 36,000 professional trade buyers visited the exhibition audience. The exhibition of the exhibitors and spectators from Germany and around the world, most of them as a dealer decision makers. China in 2008 show a total of more than 70 exhibiting companies, the Chinese delegation's composition, foreign customers are more easily query and contact Chinese companies, but also marks the Chinese candy snack manufacturers really a powerful gesture to enter the international confectionery and snack industry. Take part in this exhibition of the exhibitors were unanimous that the exhibition of their company's operations play a very active role.

13.6 Sales Force Sales staff of manufacturing systems must be standards to quantify and must be based on standardized rising, this system is mainly consists of three parts: induction training system, with the posts to strengthen the system, special hoisting system is in three parts. These three system is a combination of effective sales personnel can improve the efficiency of the training. First of all, induction training systems emphasize "how to become a peasant soldiers", in this system with emphasis on basic sales knowledge, sales skills, as recruits of the queue, via the same action, such as foundation, the system is not stressed excellence , but qualified, is the basic sales training skilled moves through in order to achieve the purpose of practice makes perfect. Therefore, in this part will be training, practice-oriented and to implement "I said you listen, you listen to me Say, I make you look, you make me look" tips. The industry needs a different aspect of time is different, fast selling products for about a month to achieve proficiency, industrial products for about 3 months to achieve proficiency. Secondly, with the posts to strengthen the system, stressing continuously enhanced depth. With the post system will be enhanced in accordance with the growth of sales cycle the various problems encountered, provide targeted training, in fact any product sales, sales growth cycle is basically the same, only the length of time is different, Bona Shing Road after study found that enterprises can grow up according to different stages of setting up different training content, and relative curing are things of great economic, as "people" are: children, adolescents, youth, middle age or old age, like different periods of time necessary nutrition in general is the same, therefore, provides for the establishment of standard training system with the gang can greatly improve the survival rate. Thirdly, a special enhancement training systems, different formats of the sales model is not the same as the face of personal and institutional direct sales model is not the same as for the end-user and channel sales model is not the same, industrial and Express sales model of selling products is not the same, different sales models sales skills required has a very significant difference, in the pre-sale, sale, the sale covered by the sales process is different, but even so, for a specific This is one of the enterprises is also a lot of content can be relatively fixed, and therefore enterprises should be in accordance with its own sales characteristics of the formation of different phases of sales training content, which improve sales personnel and tactical level that are very helpful, special training will train outstanding sales personnel are the key aspect. In short, the molding training system is in the selection of candidates on the basis of a large-scale, standardized manner qualified sales staff to cultivate an effective weapon.

13.7 Service Immediately provide an efficient and high-quality pre-sale, sale, the after-sales service are Karen Kodak Co. Detect the existence of basic equipment. Dedicated to meet the needs of old and new customers; through solid sales, the after-sales service system, technical support systems and customer service system, in the first time for customers to solve the problem.
"Quality first, integrity-based" people are subjects of Constant purposes, we will build the country into the world and the future in order to first-class products, first-class reputation to provide customers with the most satisfactory service.
Continuous innovation and sustainable development of people are Forever Pharmtech Constant pursuit.

13.8 Advertising One after two people walking in front of a little girl, his face full of pock Zhang
The back of a little boy read a jingle, to the effect that is has a lot of sesame seeds
Girl in front of a very angry little boy to come up with the candy, said: "I am talking about are small sesame candy (like the name)"
The packaging is very sweet sugar, garlic plastics are bottles, the size of an egg.
Soybeans are the main candy the size of a sugar candy similar to QQ, the surface the tablets of the size of sesame seed balls of sugar.
That sugar did well in the market to sell expensive, and three one small bit of money.

13.9 Sales and Promotion Candy dynamic Industrial Development (Shenzhen) Co., Ltd. are in 1993 in Shenzhen City in China to 10 million U.S. dollars investment in the establishment of the Hong Kong enterprises to register. The company is headquartered in Shenzhen city, Wang Commercial Center, the main business for the independent development production and sale of creative toy candy products to OEM (OEM), ODM (original brands), product agent, as well as the general distributor of imported products, such as many methods of development for China's first batch of national professional candy agents and Zhaoqing in Guangdong-based wholly-owned professional factories in charge of production.
Candy momentum since 2002, officially entered the Chinese market in Beijing, Shanghai, Chengdu, Xian, Wuhan, Shenyang, Shenzhen and other major cities in the Mainland set up a sales branch has been set up covering 200 cities in the country near the Dealer network, the retail terminal sales network and a modern sales management team, the formation of east, south, west, north, and in all-round sales and marketing to start a good situation.
Candy dynamic spirit of "people-oriented" principle of continuous improvement and optimization of internal management system and strengthen the products, services, productivity, such as the production of competitive advantage, to create brand image and corporate image, to achieve at home with multiple well-known brand, and by virtue of " creativity, imagination, affinity, "the unique enterprise culture, casting mechanism for continuous improvement business until the company became a leader in China's confectionery industry brands.
In order to meet the rapid development of the company, the following positions Elite, the company will provide you with a good working environment and benefits, all in accordance with related regulations, labor law provisions. We look forward to and welcome you to join together to create a better tomorrow!

13.10 Search and Development Section I, candy, chocolate manufacturing industry environment for the development of analysis (macro-economic environment, trade policy)
First, in 2006 the macroeconomic situation in our country
Second, China's macroeconomic development trends in run
Three, candy, chocolate manufacturing industry-related policy and impact analysis
Section II of candy, chocolate, the basic characteristics of the manufacturing industry (as defined in classification or industry characteristics, the development process of key market dynamics)
First, the industry to define and main products
Second, the industry's position in the national economy
Three, candy, chocolate manufacturing industry Analysis
Fourth, candy, chocolate manufacturing industries in the course of development
Friday, the domestic market an important dynamic
Section III of the international confectionery, chocolate manufacturing industry developments (the status, trends, key market dynamics)
First, the international confectionery, chocolate manufacturing industry analysis
Second, the main country, candy, chocolate manufacturing industry situation
Three, the international confectionery, chocolate manufacturing industry development trend analysis
Fourth, the international market an important dynamic
Chapter II of our 2006 candy, chocolate manufacturing industries economic performance
Section I, in 2006 China's candy, chocolate manufacturing industry to develop the basic situation (the status quo, technology, operating characteristics of the industry)
First, my candy, chocolate manufacturing industry development status quo analysis
Second, my candy, chocolate manufacturing industry analysis of market characteristics
Three, my candy, chocolate manufacturing industry technology development
Section II of our candy, chocolate manufacturing industry problems and development constraints (the main problem with the development of limited, basic strategy to deal with)
Section III of our candy, chocolate manufacturers, the development of downstream industries (upstream and downstream industries to the impact of the industry)
First, candy, chocolate manufacturing industries in the upstream industry
Second, candy, chocolate manufacturing industry downstream industries
In the fourth quarter of 2003 -2006, candy, chocolate, quantitative analysis of manufacturing industries and enterprises (the enterprises in recent years, changes in quantity as well as various types of enterprises, changes in quantity)
1, 2003-2006, candy, chocolate manufacturing industry enterprises and the number of loss-making enterprises
Second, the number of enterprises of different sizes
Three different sub-enterprise system has quantitative analysis
Section V in 2003 -2006 in candy, chocolate manufacturing industry employment in analysis (the changes in recent years, people who are engaged in various types of enterprises, as well as the number of changes)
Second, employees in enterprises of different sizes Analysis
Three different ownership enterprises
Section VI of candy, chocolate manufacturing industry import and export situation analysis (our industry imports and exports of main products)
Chapter III in 2006 China's candy, chocolate manufacturing industry production analysis
Section I, in 2003 -2006 in candy, chocolate manufacturing industries in total industrial output value analysis
1, 2003-2006, candy, chocolate manufacturing industries in total industrial output value analysis
Second, the gross industrial output value of enterprises of different sizes Analysis
Three different ownership enterprises industrial output comparison
Fourth, in 2006, candy, chocolate manufacturing industries in total industrial output value of the regional distribution
Five in 2006, candy, chocolate manufacturing industrial output value before the 20 enterprises Contrast
Section II in 2003 -2006 in candy, chocolate manufacturing industries producing finished products analysis (finished products, finished products to regional markets)
1, 2003-2006 Analysis of finished goods industry
Second, different scale enterprises producing finished products analysis
Three different ownership enterprises finished products compared
Fourth, in 2006 the geographical distribution of finished goods industry
Section III in 2003 -2006 in candy, chocolate manufacturing industry funds occupancy rate finished products analysis
Chapter IV in 2006 China's candy, chocolate manufacturing industry sales analysis
Section I, in 2003 -2006 in candy, chocolate manufacturing industry sales income analysis (Product Sales revenue, enterprises of different sizes Sales revenue, different types of enterprises Sales revenue)
1, 2003-2006 total industry sales analysis
Second, enterprises of different sizes of total sales revenue analysis
Three different ownership enterprises compared the total sales revenue
Section II in 2006, candy, chocolate manufacturing industry concentration analysis of product sales
First, according to business analysis
Second, analysis by region
Section III in 2003 -2006 in candy, chocolate manufacturing industry analysis of sales tax
1, 2003-2006 analysis of industry sales taxes
Second, different sizes of enterprise sales tax analysis
Three different forms of ownership of enterprise sales tax comparison
Chapter V in 2006 China's candy, chocolate manufacturing industry cost analysis (cost of sales, marketing costs, management costs, financial costs, the cost of margins)
Section I, 2003-2006, candy, chocolate manufacturing industry product sales cost analysis
1, 2003-2006 Analysis of the industry total cost of sales
Second, enterprises of different sizes comparative analysis of cost of sales
Three different ownership cost of sales comparative analysis
Section II 2003-2006 candies, chocolate manufacturing industry sales cost analysis
1, 2003-2006 the total cost of industry sales analysis
Second, different scale comparative analysis of the cost of business sales
Three different ownership costs of a comparative analysis of enterprise sales
2003-2006 Section III candy, chocolate manufacturing industry management cost analysis
1, 2003-2006 Analysis of the total cost of industry management
Second, different scale comparative analysis of the cost of enterprise management
Three different ownership costs of enterprise management comparative analysis
2003-2006 Section IV candy, chocolate manufacturing industry financial cost analysis
1, 2003-2006 the total cost of industry financial analysis
Second, different scale comparative analysis of enterprise financial costs
Three different ownership costs of a comparative analysis of enterprise financial
Section V 2003-2006 candies, chocolate manufacturing industry cost margin analysis
Chapter VI in 2006 China's candy, chocolate manufacturing industry analysis of assets and liabilities (total assets, fixed assets, total liabilities, current assets, accounts receivable, asset-liability ratio)
Section I, 2003-2006, candy, chocolate manufacturing industry total assets of situation analysis
1 ,2002-2006 total assets of the industry analysis
Second, different scale comparative analysis of the scale of enterprise assets
Three different forms of ownership comparative analysis of the total assets of enterprises
Fourth, the size of the total assets of 20 companies pre-contrast
Section II 2003-2006 candies, chocolate manufacturing industry analysis of fixed assets
One industry ,2002-2006 Analysis of net fixed assets
Second, net fixed assets of enterprises of different sizes Analysis
Three different forms of ownership analysis of enterprise net fixed assets
2003-2006 Section III candy, chocolate manufacturing industry analysis of the total liabilities
One industry ,2002-2006 Analysis of total liabilities
Second, enterprises of different sizes the size of a comparative analysis of liabilities
Three different ownership enterprises comparative analysis of total liabilities
2003-2006 Section IV candy, chocolate manufacturing industry analysis of the total current assets
1, 2003-2006 Analysis of the industry total current assets
Second, enterprises of different sizes comparative analysis of the total amount of current assets turnover
Three different ownership enterprises comparative analysis of the total amount of current assets turnover
Section V 2003-2006 candies, chocolate manufacturing industries in the total amount of accounts receivable analysis
One industry ,2002-2006 the total amount of accounts receivable analysis
Second, enterprises of different sizes comparative analysis of the total amount of accounts receivable
Three different ownership enterprises comparative analysis of the total amount of accounts receivable
Section VI 2003-2006 candies, chocolate manufacturing industry analysis of asset-liability ratio
2003-2006 VII candy, chocolate manufacturing industry turnover analysis
1, 2003-2006 Analysis of the industry total asset turnover ratio
II, 2003-2006 mobile asset turnover analysis of industry
, 2003-three industries in 2006 accounts receivable turnover analysis
IV, 2003-current assets turnover in 2006 the number of trades
Section VIII, 2003-2006, candy, chocolate manufacturing industry capital Analysis
Chapter VII of the 2006 China's candy, chocolate manufacturing industry profitability analysis (gross profit and gross margin sales, the total assets of profitability, net assets profit margin)
Section I, 2003-2006, candy, chocolate manufacturing industry total profits analysis
1, 2003-2006 Analysis of the industry total profits
Second, the total profits of enterprises of different sizes comparative analysis
Three different forms of ownership of corporate profits, a comparative analysis of the total
Section II 2003-2006 candies, chocolate manufacturing industry sales gross margin analysis
2003-2006 Section III candy, chocolate manufacturing industry sales analysis
2003-2006 Section IV candy, chocolate manufacturing industry total assets profit margin analysis of
Section V 2003-2006 candies, chocolate manufacturing industry net assets profit margin analysis of
2003-2006 VII candy, chocolate manufacturing industry output value of profits tax analysis
Chapter VIII of the 2006 China's candy, chocolate manufacturing industries run the best levels of economic analysis (capital, asset-liability ratio, output value of profits tax, capital margin)
Section I, 2003-2006, candy, chocolate manufacturing industry the best level of capital
Section II 2003-2006 candies, chocolate manufacturing industry the rate of the best levels of assets and liabilities
2003-2006 Section III candy, chocolate manufacturing industry output value of the best level of profits tax
2003-2006 Section IV candy, chocolate manufacturing industry the level of funding the best profit margins
Section V 2003-2006 candies, chocolate manufacturing industry turnover number of the best level of liquid assets
Section VI 2003-2006 candies, chocolate manufacturing industry the cost of the best level of profit margins
2003-2006 VII candy, chocolate manufacturing industry the best level of per capita sales rate
Section VIII, 2003-2006, candy, chocolate manufacturing industry occupancy rate finished products the best level of funds
Chapter IX in 2006 China's candy, chocolate manufacturing industry key enterprises competitiveness analysis (Industry Sales revenue by the first 10 enterprises)
Section I, in 2006, candy, chocolate manufacturing industry regional distribution companies
Section II Competitive Analysis
First, the basic situation of enterprises
(Legal name, legal representative, the province, the main operational activities, practitioners together, the full-year operating income, total assets, with total industrial output, industrial sales output value, export delivery value of industrial value added, finished goods)
Second, corporate balance sheet analysis
(Enterprise assets, fixed assets, current assets together, the annual average balance of current assets, total liabilities, total current liabilities, long-term liabilities together, the accounts receivable)
Three, enterprise funds analysis
(Operating expenses, management fees, of which: taxes, financial expenses, total profit and tax)
Fourth, corporate income and profits analysis
(Main business revenue, main business cost, main business tax and surcharges, and other business income, other business profits, operating profit, total profit)
Friday, business analysis of operating expenses
(Advertising, research and development costs, labor, unemployment insurance, endowment insurance and medical insurance, housing accumulation fund and housing subsidies, the total amount of wages due to meet the total amount of welfare, should be value-added tax, the amount of input tax, the amount of Output TAX)
VI, corporate industrial intermediate inputs and cash flow analysis
(Industrial intermediate inputs together, the direct material inputs, manufacturing costs of intermediate inputs, management of intermediate input costs, operating expenses of intermediate inputs, operating activities generated cash inflow, outflow from investing activities cash inflow, outflow, financing Events generated cash inflow, outflow)
Chapter 2006 of China's candy, chocolate manufacturing industry marketing and investment analysis
Section I, candy, chocolate manufacturing industry marketing strategy analysis and recommendations
First, industry marketing strategy analysis
Second, corporate marketing strategy development and recommendations
Section II of candy, chocolate manufacturing industry investment in environmental analysis and recommendations
First, industry investment in environmental analysis
Second, industry investment risk analysis
Three, industry investment in the development of recommendations
Section III of candy, chocolate manufacturing industry enterprises development analysis and recommendations
First, the industry enterprise development status quo and existing problems
Second, industries and enterprises coping strategies
2007-2010 Chapter XI of our candy, chocolate manufacturing industry development trend analysis
The next section I, candy, chocolate manufacturing industry development trend analysis (industry trends, technology development trends, market trends)
First, the future development of the industry analysis
Second, the future direction of technology development industry
Three, the overall industry, "Eleventh Five-Year," the overall planning and prediction
Section II 2007-2010 candies, chocolate manufacturing industry performance prediction (industrial output value, sales revenue, total profits, total assets)
1 ,2007-2010 industry gross industrial output value prediction
II ,2007-2010 industry sales forecast
Three ,2007-2010 industry total profit prediction
IV ,2007-2010 total assets of the industry prediction
Chapter XII attachment
First, large-scale candy, chocolate manufacturing enterprises communication information database (excel format)
The main contents as follows: corporate unit code, legal name, legal representative (person in charge), administrative division code, mailing address, zip code, telephone number, fax number, postal code, e-mail, web sites, industrial and commercial registration number, establishment registration number, registration type, body type
Second, large-scale candy, chocolate manufacturing business database (excel format)
The main contents are: main business activity (or main products), industry code, the end of practitioners together, the full year total revenues, total assets, with total industrial output, industrial sales output value and industrial value added, total current assets, fixed assets together, Main business revenue Main business costs Main business taxes and surcharges, and other business income, other business profits, financial expenses, operating profit, investment income, operating income, gross profit and total loss, total profits and taxes, income taxes payable , advertisement expenses, research and development fees, generated from operating activities Cash inflows from operating activities generated cash outflows from investing activities Cash flows from investing activities Cash outflow produced by fund-raising activities cash inflow, financing activities generated cash outflows
13.11 Marketing Research
Section I, candy chocolate related concepts
First, the definition of candy, classification and characteristics
Second, the origin and development of candy
Three, the definition and classification of chocolate
Fourth, the origins of chocolate
Section II, candy, chocolate production technology analysis
First, toffee making brief introduction
Second, hard candy making brief introduction
Three, candy making brief introduction
IV chocolate Introduction
The second chapter analyzes the global confectionery chocolate industry
Section I, the global chocolate confectionery market development
First, the world chocolate confectionery market overview
Second, foreign retail own-brand chocolate candies development
Three, the international development of a specialty chocolate candy
Section II, the United States
First, the U.S. chocolate confectionery market overview
Second, diet candy sales market prospects
Three, the U.S. chocolate market favored health
Fourth, the organic chocolate market favor
Section III, the United Kingdom
First, the United Kingdom Chocolate Confectionery Market Overview
Second, the development of British confectionery industry has been the rapid development of new brand
Third, growth in demand for refined chocolate market
Section IV, other countries
First, France chocolate confectionery market situation
Second, the Japanese chocolate market analysis
Three, Indonesia chocolate Market Overview
Chapter III China chocolate confectionery industry analysis
Section I, the development of the industry overall chocolate candy Overview
First, the development of the industry status of chocolate candy
Second, in 2006 China Chocolate Confectionery Industry characteristics
Three, China chocolate confectionery industry continued to grow for 5 consecutive years
Fourth, China chocolate confectionery industry into the turning point in
II, 2005 -2007 year in March in key provinces and cities nationwide and candy production analysis
1, 2005 January-December the national candy production analysis
Second, in 2005 January to December in key provinces and cities in China candy production analysis
Three, in 2006 -2007 in the country in March candy production analysis
Fourth, in 2006 some Chinese candy production analysis of the key provinces and cities
Section III, the Chinese chocolate candy business analysis and strategy of the status quo
First, the difficulties and opportunities for SMEs
Second, rising prices lead to small and medium-sized worse
Three, China's corporate strategy chocolate candy crisis analysis
Fourth, chocolate candy market enterprises strategic thinking
Section IV, the Chinese chocolate confectionery industry Problems and Solutions
First, candy product development problems
Second, small manufacturing enterprises question the existence of quality
Three, chocolate market problems faced by
Fourth, the existence of Chinese-made chocolate and break out the recommendations
Friday, homemade chocolate the way out
Chapter IV candy China Market Analysis
Section I, the Chinese confectionery market
First, the Chinese confectionery market eco-candy favor
Second, functional confectionery is growing up
Three, health candies popular market
Section II, in recent years the development of China's confectionery market analysis
First, in 2004 China confectionery market analysis
Second, in 2005 the domestic confectionery market analysis
Three, in 2006 China's confectionery market analysis
Fourth, in 2006 China's high-end market candy dialysis
Section III, candy market segment analysis
First, China toffee Market Analysis
Second, the development of the market happy sweet Overview
Three, in 2006 the Chinese chewing gum market analysis
Fourth, China's candy market Analysis
Section IV, candy market consumption analysis
First, China's annual per capita candy consumption of 0.8 kilograms
Second, China's candy consumption characteristics and trend analysis
Three, candy consumer behavior analysis
Fourth, changes in consumption patterns candy
Section V, candy industry marketing analysis
First, candy market channel analysis
Second, China's candy industry marketing to reflect the changes in the top ten
Three, Ya-off started marketing candy industry boom
Fourth, the need to enhance the candy industry marketing
Friday, candy store into a new form of terminal
Section VI, candy brand analysis
First, candy industry entered the era of brand competition
Second, big brand candy industry usher in a good age
Three, candy industry, calling for local sweet brand
VII, candy market competition analysis
First, industry competition analysis
Second, candy industry competition channels
Three, candy market share analysis
Fourth, China candy competitive
Friday, foreign-led high-end candy market
Chapter V of the Chinese chocolate market analysis
Section I, the Chinese chocolate market, the overall profile
First, foreign companies enter the Chinese chocolate market
Second, gifts of chocolate consumption into an important form of
Three, China's import market popular chocolate
IV, chocolate dessert off the market
Section II, chocolate market analysis
First, the Chinese chocolate market conditions
Second, the Chinese chocolate market, the characteristics of dialysis
Three, at home and abroad enterprises chocolate contrast the advantages and disadvantages
Section III, chocolate brands analysis
First, chocolate brand marketing culture
Second, the four chocolate brands in conjunction longitudinal cross-Hop
Three, looking forward to tomorrow brilliant Chinese chocolate brand
Section IV, chocolate market competition analysis
First, the Chinese chocolate market competition
Second, foreign chocolate against Valentine's Day
Three, the joint venture a strong momentum of domestic enterprises difficult to contend with
Chapter VI of the Chinese candies, chocolate and candied fruit in the manufacturing sector the relevant economic data analysis
Section I, 2004-2006 Chinese candy, chocolate and candied fruit overall manufacturing data analysis
1, 2004 January-December, China's candy, chocolate and candied fruit manufacture all enterprise data analysis
Second, in 2005 China's January-December, candy, chocolate and candied fruit manufacture all enterprise data analysis
Three, in 2006 China's January-December, candy, chocolate and candied fruit manufacture all enterprise data analysis
Section II of 2005 to-2006, China's candy, chocolate and candied fruit manufacturing enterprises of different ownership data analysis
First, in 2005 China's January-December, candy, chocolate and candied fruit manufacturing enterprises of different ownership data
Analysis
Second, in 2006 China's January-December, candy, chocolate and candied fruit manufacturing enterprises of different ownership data
Analysis
Section III of 2005 to-2006, China's candy, chocolate and candied fruit manufacturing enterprises of different sizes of data analysis
First, in 2005 China's January-December, candy, chocolate and candied fruit manufacturing enterprises of different sizes of data analysis
Second, in 2006 China's January-December, candy, chocolate and candied fruit manufacturing enterprises of different sizes of data analysis
Chapter VII of the chocolate confectionery industry import and export data analysis
Section I, 2001-February 2007 China-free cocoa candies (including white chocolate) the overall import and export data
Analysis
First, in 2001 -2007 in China in February does not contain cocoa candies (including white chocolate) the total import and export
Data analysis
,2005-2 in February 2007 in key provinces and cities in China does not contain cocoa candies (including white chocolate) into
Export Analysis
Three, in 2005 -2007 in the major countries in February does not contain cocoa candies (including white chocolate) into and out of
Population data analysis
Section II, 2001-February 2007 China's chocolate and other cocoa containing food import and export of the overall data analysis
1, 2001 -2007 China in February in chocolate and other cocoa containing food import and export of the overall data
Analysis
,2005-2 in February 2007 in key provinces and cities in China chocolate and other cocoa containing food import and export sub -
Analysis
Three, in 2005 -2007 in the major countries in February of chocolate and other cocoa containing food import and export data
Analysis
Chapter eight key areas of chocolate candy market analysis
Section I, Shanghai
1, Shanghai, chocolate candy market analysis
Second, the Shanghai consumer market analysis of chocolate
Three, Shanghai, Chinese and foreign brands into the focus of competition
IV, Shanghai chocolate candy market optimism
Friday, the Shanghai New importance candy "functional"
Section II, Guangdong
First, the development of Canton candy industry
Second, Guangdong candy market aimed at children
Three, Guangdong chocolate candy was not qualified
Section III, Jiangxi
First, focus on several different brands
Second, market focus gradually sinking
Three, small packaging highly sought after happy sweet
Section IV, Shanxi
First, Jinnan Rhinopithecus Department to super-monopoly
Second, Shanxi Province to promote the Monopoly form of happy sweet consumption
Three North and South have different gloom merchants
Section V, Hebei
First, the relative advantage Rhinopithecus Alps
Second, remember followed
Chapter IX chocolate candy packaging industry analysis
Section I, the status of foreign candy chocolate packaging
First, the world of chocolate candy packaging analysis
Second, foreign candy wrappers out of New
Section II, the Chinese chocolate candy packaging analysis
First, the Chinese packaging market chocolate candy Analysis
Second, candy packaging how to market positioning
Three, candy packaging reform
III, at home and abroad chocolate candy packaging development trends
First, the international chocolate candy packaging trends
Second, the Chinese chocolate candy packaging industry forward to the multifunctional
Three, candy small package has become the development direction of
The focus of Chapter X of foreign companies
Section I, Wrigley sugar Ltd.
First, the company brief introduction
Second, in 2006 focus on the development of Wrigley candy business
Three, Wrigley success
Fourth, "gum incident" and "messenger of love"
Section II, the United States Mars Company
First, the company brief introduction
Second, "Mars triangle" rule
Three new business group of the project management method
Section III, Nestle Group
First, the Group Profile
Second, Nestle brand development process
Three, Nestle company's development strategy
IV Analysis of Nestle's marketing strategy modules
Section IV, taste Sugar Co., Ltd.
First, the company brief introduction
Second, taste sugar Chinese success
Three, "You Kazakhstan" bring success to our way of thinking
Section V, Cadbury? Schweppes Company
First, the company brief introduction
Second, the development process of Cadbury
Three, Split For Cadbury chocolate to enhance the strategic
Section VI, Ferrero
First, the company brief introduction
Second, Marketing Strategy Analysis
Three, confectionery giant Ferrero company's innovative weak
Chapter XI domestic focus of company analysis
Section I, Xu credited Food Co., Ltd.
First, the company brief introduction
Second, terminal Direct created Xu Hutchison hegemony
Three, Xu credited the success of marketing mode Analysis
Section II, Guanshengyuan (Group) Co., Ltd.
First, the company brief introduction
Second, white's "major move"
Three, rabbits suffered embarrassment
Fourth, the lack of marketing strategy rabbits
Section III, Fujian Ya Food Co., Ltd.-off
First, the company brief introduction
Second, Ya-off legendary decoding V9
Three, three brands focus on achieving the candy industry, the rapid rise of
Fourth, the plight of Ya-off Analysis
IV, Jindi COFCO Food (Shenzhen) Co., Ltd.
First, the company brief introduction
Second, Jindi scattered into the sugar market failed to count
Three of the SWOT analysis Jindi
Section V, Guangdong hi of Lang Holdings Limited
First, the company brief introduction
Second, hi the course of development of the Lang brand
Three, the Lang-hi brand strategy analysis
Fourth, hi Lang strategy of success or failure of analytical
Section VI, Rhinopithecus Group Co., Ltd.
First, the Group Profile
11.6.2. More candy display 23 Market Capture
Three, tree brand integrity Rhinopithecus
Fourth, Rhinopithecus urgent establishment of a comprehensive competition system
Chapter XII chocolate confectionery industry policy environment analysis
Section I, the global chocolate confectionery industry policy measures
First, the European Union to relax the chocolate production requirements
Second, the United States involved in the implementation of candy, canned tuna the new food labeling law
Three, the Swiss development of confectionery and cocoa products of the draft amendment to the Ordinance
Section II, China's policy measures on the chocolate candy industry
First, chocolate industry after the implementation of new standards should be renamed Products
Second, new standards of China's chocolate market
Three domestic chocolate face
Section III, candy chocolate regulations
1, People's Republic of China Food Packaging Law
Second, candy hygiene standards
Three sandwich candy SB/T10019-92
Fourth, chocolate and chocolate products GB/T19343-2003
Friday, chocolate hygiene standard GB 9678.2-2003
Chapter XIII chocolate candy industry trends analysis
Section I, the global chocolate confectionery industry trends
First, health, quality of candy into a global market-driven
Second, white chocolate candy industry lead the world of innovation
Three, the global development trend of candy production
Section II, the Chinese chocolate candy industry trends
First, the Chinese chocolate candy industry trends analysis
Second, the Chinese chocolate candy market trends
Three, candy chocolate Product development trend
Fourth, the Chinese chocolate market prospects
III, chocolate candy market segment analysis of the development prospects
First, sugar-free candy bright future
Second, the functional confectionery market prospects
Third, substituting cocoa butter chocolate market prospects

14. S.W.O.T
14.1strengths
Our candy have many function, it can loss the weight and make the humans’ health. And in our candy, there are many nutritional value for example it has many Chinese medicines like Ginseng Bu cloves star anise mustard Catechu concanavalin Notoginseng Trigonobalanus rhubarb ginger garlic Jujuba Kaempferol
Alpinia yam viennensis Chuanxiong RA Marble tinctorius Winter days, Ma Yuan Hu Yuan Participation papaya fungus Muxiang Lardizabalaceae Equisetum bidentata Niuhuang acteoside Participation Lindera aggregata Wu Allium odoratum Crotonic hirudo Mume Sapium licorice Dendrobium Artemsia argyi Pyrrosia gypsum
Shi Yan Gentiana long tooth root ginger Kwai long keel and so on .the last important is that our candy’s quality is the best. We think this is my candy’s strengths.

14.2 weaknesses For the market, we are the new company, so have no any experience. And the money need too much, we have not the enough money that we don’t do anything. When our candy house company set up, we should find the consumers, this is the most important. If we have no consumers, the product is good but no useful. So, we think this is our candy house weakness.

14.3 Opportunities Now Chinese economic develop very fast, many things all should be developed. And in Changzhou the candy house companies are not too many, and the people more and more like the candy. In the world, candy is more and more popular by people. So, we think this is our candy house company’s opportunities. In recent years, products, functional candy, toffee and chocolate to speed up the development, functional confectionery has been one of fast traffic lane. Because of consumer awareness of candy from the pursuit of quality, taste further transition to the pursuit of function, so establish a new image, established the concept of consumption of healthy candy, candy companies to become an urgent need across the threshold. Functional candy is the best combination of trade-offs between the two points. At the same time, the range of different confectionery category between the range of sweets and cakes and even between the marginal product development speed. For example, Xu Hutchison introduced both candy and cakes and the characteristics of a series of products, as well as hard candy Ya-off will be combined with vitamin sandwich candy. Various marginalized candy products are welcome, it is also the test of candy grasp the business sector in the market and product development capabilities.

14.4 Threats Now is the world economic crisis time, many people have no money, so they don’t buy any other things that they don’t need at last now. So must do something to promotion. And now the price of the adverting is very expansive, and we will have many competitors in the future. All over the words, we have many threats. Ago by China's candy industry standards and customs-related policy constraints, import candy in China is still in its initial stage. But with the new industry standard for the implementation of candy and China's accession to the WTO to reduce tariffs every year, as well as consumer acceptance of the changes in imports of confectionery in the Chinese market will have a huge space, its momentum will gradually ferocious high-end domestic candy to form some kind of threat. Industry analysts believe that faced with such challenges, the domestic candy companies can learn from experience the advantages of imported candy on the other hand, must exercise their own brand competitiveness, can this kind of "international competition" will not be eliminated, even get ranked.

15. Human Resource Organization Structure
[pic]

16. Department Function

16.1 organization and management:
Manage Content in this whole enterprise will be the establishment of suitable operating organizations (see the corporate organization chart). Enterprises with more than organizations enable businesses to achieve in the management department a clear division of responsibility clear. 1, formulation and implementation of business functions of the various departments. Mainly department is responsible for the scope of work and responsibility. 2, preparation and implementation of corporate responsibilities of each level of the work. Main objectives of practical work in various positions and responsibilities, the first responsible person to establish and implement the principles of the first question the system, and 80:20.
16.2 personnel management:
Here the development and implementation of enterprise-wide plan for the "personnel management system." Is mainly the establishment of business rules and regulations. Its content primarily from hiring staff selection, staff training, personnel adjustment of management, personnel assessment appraisals, employee motivation, employee attendance management and personnel records management, and many other aspects. Enterprise management process, rule-based, rule-based.
16.3 production management:
Here the development and implementation of enterprise-wide plan for the "production management system." Production process is mainly the establishment of the Road, the establishment of quality control process points (from the quality inspection department of the indicators of production processes internal control processes), technical processes sense of service to achieve level-accountability, personal interest and the quantitative targets linked to to reduce cost of ownership and process errors, substandard products and waste to reduce the incidence. While developing technical operation procedures of the job responsibilities at all levels (production systems, labor discipline employees, process discipline, and quality standards processing (scoring system)).
16.4 financial management:
Here the development and implementation of enterprise-wide plan for "financial management system", mainly to corporate cost accounting, cash flow, examination and approval procedures and other requirements.
16.5Marketing Management:
Marketing position in the modern business operations are quite prominent in the need to operate and sell two links to complete. Its substantive work need to innovate, develop and pragmatic thinking to complete. Specifically described below.
Several aspects of the above is the general outline of business management. With regard to the effectiveness of the implementation and enforcement is essential, otherwise only on paper.
For the organization of the relevant departments and personnel of the substantive description of the problem:

17．Human Resource Profile
(1) to the right people to the appropriate job to configure;
(2) to guide new employees into the organization (familiar with the environment);
(3) Training new employees adapt to new roles;
(4) increase for each new employee's work performance;
(5) to seek to achieve creative cooperation, and establishing a harmonious working relationship;
(6) to explain company policies and work procedures;
(7) to control labor costs;
(8) development of each employee's job skills;
(9) to create and maintain a department employee morale;
(10) to protect the health of employees and to improve the work of the physical environment

18. Action Program for Year 2009 The number of selling expenses will increase from to 35,831 RMB to 39,595RMB, which is process that we have to pay much on the ads and sales promotion and these expense will help us to improve our sales.

The cost of sales from the first year to the second year is increased. In 2010, the cost of sales is33, 442 RMB, and it is 369, 55 RMB in 2011. Also, the number of sales is raised. We will have a better market situation after the first year, customers will become more and more, they know our hospital and bring their pets to our hospital.

The income statement is including sales, operating expense, operating income and other income. Through this statement, we can know how much money we earn and how much money we expense. The numbers of our operating income form 36,285RMB to 45,656RMB between 2010 and 2011. We also should not forget to pay the income tax to the government.

19. Action Program for Year 2010 We will receive the cash from the equity investors and borrowing from financial institution, we don’t have enough capital to operate the import, hence we should borrow from inventors and financial institution. The capital we have own is 1,838,453RMB, and we will borrow 1,225,635RMB from the financial institution.

20. Action Program for Year 2011 Balance sheet is very important for a company. We can know the information and situation of the company, capital, liabilities and so on. It’s including assets, liabilities and stockholder’s equity three parts. Assets including three parts too. Which are current assets, property, plant and equipment and intangible assets. There into, Current assets includes cash and marketable securities, account receivables, Inventories and prepayment & deposits. At the end of 2010, 2011 and 2012, our Prepayment and Deposits is the same as 600,000RMB. Each year, our cash and marketable securities is increase about 1,100,000RMB. We will enlarge the market area at the beginning of 2011, and the cash will increase, hence will invest to the business, and our inventories will rise year by year. In 2010our inventories is 441,000RMB, in 2011 is 294,000RMB and in 2012 is 259,200RMB. In 2010 our account receivables is 515,970RMB and in 2011 it is 395,954RMB, it goes down, in 2012, it is increased to 425,906RMB.The Prepayment and Deposits is the same in the next 3 years. Each year we should pay the rent of the house to the landlord and the fixed money to the government. Property, plant and equipment (net) goes down from 2010 to 2011, the equipment will become older and their valuable will become less, hence it is 2,489,684 RMB in 2010 and it is decrease 2,093,730 RMB in 2011. In 20120, we will buy new equipments; hence it is increase to 425,186RMB. Our account payables are 607,919RMB in 2010 and798, 430RMB in 2011. We have no experience when we business our import at first. After two year, we enlarge our business; hence the account payables will rise in 2010. We will borrow the money from the bank. At the beginning of 2010, 2011 and 2010, we borrow 490,254RMB short-term credit from the bank. We borrow the long-term credit from the bank at the beginning of each year, and we will pay it back at the end of the year. It is 2,451,270RMB in 2010, 1,961,0116RMB in 2011 and 1,470,762RMB in 2010. We also should pay the income tax to the government each year. Stockholders' equity is influenced by the capital and retained earnings. Capital is the same in each year; hence the major influenced factor is retained earnings. It is 1,633,996RMB in 2010, 3,871,824RMB in 2011 and 6,308,736RMB in 2010, it is increase year by year and the stockholders' equity is more and more well. The total stockholders' equity is increase 2,200,000RMB each year. At the end of 2010, it is get 9,985,642RMB.

21. Legal Consideration

Finland considering banning cigarette shaped candy In order to stop young people smoking real cigarettes, the Finnish government is considering banning candy cigarettes and tobacco Glycyrrhizic Doo. December 18, Finland Ministry of Health has received a study is proposed to be sold into the packaging of tobacco products to determine the shape of candy for the illegal conduct. Ireland in 2007, banned candy cigarettes. Finland's proposal also recommended a complete ban on chewing tobacco and snuff, and adults under 18 years of age to purchase tobacco products to people identified as illegal. At present, only those who sell tobacco products to minors personnel can be prosecuted. The proposal also needs to be approved by the Cabinet and Congress can come into effect. And many European countries, Finland ban smoking in public places.

22. Risks and Contingencies

Candy, chocolate, credit and market research reports investment risk "is in Beijing by the China Institute of Economic Research, a senior research fellow at the market through long-term follow-up study, using industry data, the authority of the Government to disclose information, as well as data research, market opportunities for the industry, investment risks of various investment elements of a full range of analysis and diagnosis, and to make it of the conclusions and operational guidance. This report will help banks, investment institutions and individuals to invest in other markets to keep abreast of the various types of risk information industry, thereby effectively prevent the risk of credit and investment to enhance the efficiency of the use of funds. Crisis management deal with unexpected events are the ultimate direction. It is a systematic management tool, management process throughout the entire process of business operations. Whether from the perspective of enterprise development strategies, or the daily operation of point of view, the perfect set up a crisis management system for enterprise long-term, stable and sustainable development of great significance. Crisis management is not in recession as a corporate act of emergency, it is actually the face of various internal and external business environment of different management tools and operating mode. Risk management is an important process of enterprise management aspect. If the business deal with properly, a full grasp of the essence of crisis management, any crisis will become an important turning point in the development of enterprises.

23. Insurance Policy

Addressing food security issues root of the problem, should not rely blindly condemn the perpetrators of moral hazard, just criticizing the relevant functional departments and their staff work hard enough, but should set up a more sound and effective system. Set up food security system will obviously play a positive role. When the insurance companies concerned about the insurance needs of food safety at the same time, it will naturally strengthen their own enterprises for food production supervision requirements. Insurance because of the food the higher risks borne, so the insurance company for food manufacturers production standards and operating procedures are very strict requirements. This is virtually equal for the food safe and to build a "fence." Fundamentally solve the food safety problem, we rely on public opinion but also on the functions of the Department's monitoring, but also the whole society's common oversight. Media criticism and supervision is the soft, functional departments are rigid punishment, Comparatively speaking, the supervision of insurance companies are also different. It can be said that for food enterprises, if not insured food insurance, is likely to lead to reassure the public did not dare buy the consequences of their products; If, after the insured, once their production standards and procedures there are problems, it may be the insurance companies The subject matter deductible, then the final will directly affect their own interests. Journalist trust, set up a mandatory insurance system for food safety, not only can be transformed into food industry risk; Moreover, consideration for economic benefits, food businesses will pay more attention to the quality of food production and security, the effect of doing so much better than the actual punishment, as well as the sound of millions of condemnation.

24. Financial Report
24.1 Explanation of financial ratios In finance, a financial ratio or accounting ratio is a ratio of two selected numerical values taken from an enterprise's financial statements. There are many standard ratios used to try to evaluate the overall financial condition of a corporation or other organization. Financial ratios may be used by managers within a firm, by current and potential shareholders (owners) of a firm, and by a firm's creditors. Security analysts use financial ratios to compare the strengths and weaknesses in various companies.[1] If shares in a company are traded in a financial market, the market price of the shares is used in certain financial ratios. Ratios may be expressed as a decimal value, such as 0.10, or given as an equivalent percent value, such as 10%. Some ratios are usually quoted as percentages, especially ratios that are usually or always less than 1, such as earnings yield, while others are usually quoted as decimal numbers, especially ratios that are usually more than 1, such as P/E ratio; these latter are also called multiples. Given any ratio, one can take its reciprocal; if the ratio was above 1, the reciprocal will be below 1, and conversely. The reciprocal expresses the same information, but may be more understandable: for instance, the earnings yield can be compared with bond yields, while the P/E ratio cannot be: for example, a P/E ratio of 20 corresponds to an earnings yield of 5%.

24.2 Table of financial ratios

Financial Ratios Qtr1 Qtr2 Qrt3 Qrt4 2009 2010 2011 Total Total Total
Return on assets Operating income RMB 310,991 429,000 870,334 900,000 963,577 980,381 1,900,825 Total assets RMB 1,261,779 1,473,500 2,940,000 3,001,971 3,157,368 3,200,000 4,810,991 % 24.65% 29.11% 29.60% 29.98% 30.52% 30.64% 39.51%

2. Return on equity Net income RMB 290,882 318,950 500,000 661,340 741,920 803,725 911,581 Total stockholder's equity RMB 4,192,079 4,391,573 4,420,356 4,753,690 5,001,200 5,201,910 5,390,661 % 6.94% 7.26% 11.31% 13.91% 14.83% 15.45% 16.91%

3. Asset Turnover Sales RMB 2,310,871 2,591,368 2,825,971 2,969,000 3,020,741 3,249,862 3,638,194 Total assets RMB 3,590,249 3,790,000 3,900,212 4,000,000 4,138,008 4,308,901 4,736,880 Times 0.64 0.68 0.72 0.74 0.73 0.75 0.77

Financial Ratios Qtr1 Qtr2 Qrt3 Qrt4 2009 2010 2011 Total Total Total

4. Gross Profit Margin Gross profit RMB 2,132,920 2,200,000 2,430,901 2,690,000 2,971,732 3,221,904 3,392,300 Sales RMB 3,251,300 3,351,800 3,600,000 3915,280 4,100,000 4,204,870 4,413,639 % 65.60% 65.64% 67.53% 68.71% 72.48% 76.62% 76.86%

5. Net Profit Margin RMB 131,720 153,824 190,200 215,740 247,000 280,000 3,725 RMB 1,271,632 1,383,427 1,457,621 1,507,300 1,673,725 1,783,462 1,842,000 % 10.36% 11.12% 13.05% 14.31% 14.76% 15.70% 16.33%
6. Receivables Turnover Credit sales RMB 390,621 413,921 430,000 443,221 1,079,402 1,481,000 1,600,000 Accounts receivable RMB 390,621 413,921 430,000 443,221 460,000 465,320 490,212 Times 1.00 1.00 1.00 1.00 2.35 3.18 3.26 Days 91 91 91 91 155 115 112

Financial Ratios Qtr1 Qtr2 Qrt3 Qrt4 2009 2010 2011 Total Total Total

Inventory Turnover Product cost of sales RMB 800,241 847,821 873,000 893,186 1,201,910 1,240,000 1,261,212 Inventories RMB 691,410 710,000 741,663 793,632 800,000 630,101 690,632 Times 1.16 1.19 1.18 1.13 1.50 1.97 1.83 Days 315 307 309 323 243 185 199

8. Payables Turnover RMB 500,211 551,382 572,090 679,990 1,901,235 1,990,743 2,001,000 RMB 500,211 551,382 572,090 520,100 545,915 562,220 670,328 Times 1 1 1 1.31 3.48 3.54 2.99 Days 91 91 91 105 105 103 122

9. Current Ratio RMB 881,495 911,320 938,072 1,029,837 1,258,960 1,630,000 1,881,001 RMB 710,420 733,572 810,111 844,260 860,010 913,462 929,842 Times 1.24 1.24 1.16 1.22 1.46 1.78 2.02

Financial Ratios Qtr1 Qtr2 Qrt3 Qrt4 2009 2010 2011 Total Total Total

Acid-Test Ratio
Quick assets RMB 501,661 530,181 572,499 599,113 610,008 648,920 689,902
Current liabilities RMB 621,470 640,992 663,829 653,740 700,000 739,742 790,000 Times 0.81 0.83 0.86 0.92 0.87 0.88 0.87

Interest Coverage Income before tax, interest and depreciation RMB 30,120 38,661 48,973 59,000 63,121 69,323 71,832 Interest expense RMB 1,0000 1,1000 1,1000 1,2000 1,8000 2,0000 2.0000 Times 3.01 3.51 4.45 4.92 3.51 3.47 3.59

12. Debt to Equity Total borrowing RMB 300,0000 300,0000 300,0000 300,0000 300,0000 300,0000 300,0000 Total shareholders’ equity RMB 600,0000 620,0000 650,0000 650,0000 700,0000 760,0000 760,0000 Times 0.5 0.48 0.46 0.46 0.43 0.39 0.39
Financial Ratios Qtr1 Qtr2 Qrt3 Qrt4 2009 2010 2011 Total Total Total

Earings Per Share Net income RMB 30,200 48,300 49,100 50,000 52,850 53,920 55,300 Number of shares shares 100,0000 100,0000 100,0000 100,0000 100,0000 100,0000 100,0000 RMB 0.03 0.05 0.05 0.05 0.05 0.05 0.06
Book Value Per Share Total stockholders' equity RMB 600,000 620,702 660,010 789,283 790,883 860,000 900,202 Total number of shares shares 600,000 600,000 600,000 600,000 600,000 600,000 600,000 RMB 1.00 1.03 0.11 1.32 1.32 1.43 1.50

25. Summary of Important Financial First, to further improve the budgeting. Budget preparation process, the requested budget units forecast as accurate as possible this year over the previous year balances and other income, and procurement of major items of expenditure to achieve a pre-planned, an idea, through careful calculation, checks at each level to further improve the province's budgeting accuracy. Second is to strengthen budget execution management. In 2008, our bureau's budget under the General replied, carefully preparing the provincial budget, report to the director's office will consider the approval of the provincial budget execution and budget performance in the primary budget units to reflect the issues have increased monitoring, the budget and the actual implementation of the close combination of further tighten budgets. Third, do a good job in 2007 the work of the accounts ledgers. Beginning with the Administration, municipalities do county bureau accounts reconciliation, seriously accounts of city and county council guidance, review and summary, complete financial summary 36 statement and infrastructure accounts for 16 statements submitted work to ensure that the accounts of the true and accurate. Fourth, earnestly implement the minimum security line system. The overall level of funding in the province is not high cases, funding to implement the principles of collection and grass-roots tilt to ensure the minimum security line for grass-roots level to ensure the smooth development of grass-roots level work

26. Analysis on Financial Statement

1 comprehensive and systematic manner reveal the financial situation of enterprises in a certain period, operating cash flow of fruit, and is conducive to business unit managers to understand the completion of the tasks of indicators to evaluate the operating performance of management staff in order to discover the problem, adjust the operating direction, to develop measures to improve the management level, improve economic efficiency, in order to provide a basis for economic forecasting and decision-making.
2, is conducive to national economic management departments to understand the operational status of the national economy. Units through the provision of financial statements for compiling and analyzing data to understand and master the various sectors, the economic development of the regional economy, and to facilitate macro-control economic operations, optimize the allocation of resources to ensure economic stability and sustainable development.
3, is conducive to investors, creditors and other interested parties to master the financial position, operating results and cash flow situation, and then analyze the profitability, solvency, investment earnings, growth prospects for their investments, loans and Trade to provide basis for decision making.
4, there is help to meet the financial, taxation, industry and commerce, auditing, and other departments to oversee enterprise management. Pass the financial statements to check and supervise the company's compliance with state laws, rules and regulations, availability of tax evasion behavior.

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Candy house

CEO
Tenny

Human Resource
Manager
Dragon

Production
Manager
Bill

Financing
Manager
Jennifer

Sales Marketing Manager
Allen