Tesco Case study
Case Study – Tesco as a TNC
Tesco can be considered a TNC as it currently operates in 13 countries with 6,351 shops open worldwide. Of these, 2,975 were based in the UK. Tesco is currently the largest supermarket in the UK with
Tesco now has branched out from just supplying food to also providing other services such as clothes, technology devices, furniture and banking. This initiative has helped Tesco to dominate the market in multiple areas. The company can now offer for example cheap phone deals which compete with major phone providers and Tesco often has the resources to provide cheaper and more attractive deals than the specialised companies such as O2 or even Halifax. In 2007 in the UK, £1 in every £8 was spent at Tesco; this just shows their dominance over the UK market and how popular the supermarket really is. The company is currently working towards implementing and securing a major foothold in fast growing economies such as India, where they are at present working with franchise groups such as Tata group and offer IT and financial services to the country. Tesco also abides by strict rules set out by the company which focus on community service and putting something back. The shops aim to buy and sell frequently with local producers and support the local economy. The company also is aiming to be completely zero-carbon Company by 2050 and has already a carbon neutral shop in Asia. Tesco has also donated more than £75 million pounds to charities in 2011 and in 2012/2013 aims to give away £10 million to good causes and UK charities selected by the company. Tesco has also invested £30 million in training academies in Asia and is creating 20,000 new jobs for the UK over the next two years.
Tesco in Thailand
Tesco in Thailand is called “Tesco Lotus” and currently, there are 1,257 stores open in the country and have developed a 13% share in the market. Tesco Lotus also opened its first zero-carbon shop in Thailand the store will use a wide range of
Tesco can be considered a TNC as it currently operates in 13 countries with 6,351 shops open worldwide. Of these, 2,975 were based in the UK. Tesco is currently the largest supermarket in the UK with
Tesco now has branched out from just supplying food to also providing other services such as clothes, technology devices, furniture and banking. This initiative has helped Tesco to dominate the market in multiple areas. The company can now offer for example cheap phone deals which compete with major phone providers and Tesco often has the resources to provide cheaper and more attractive deals than the specialised companies such as O2 or even Halifax. In 2007 in the UK, £1 in every £8 was spent at Tesco; this just shows their dominance over the UK market and how popular the supermarket really is. The company is currently working towards implementing and securing a major foothold in fast growing economies such as India, where they are at present working with franchise groups such as Tata group and offer IT and financial services to the country. Tesco also abides by strict rules set out by the company which focus on community service and putting something back. The shops aim to buy and sell frequently with local producers and support the local economy. The company also is aiming to be completely zero-carbon Company by 2050 and has already a carbon neutral shop in Asia. Tesco has also donated more than £75 million pounds to charities in 2011 and in 2012/2013 aims to give away £10 million to good causes and UK charities selected by the company. Tesco has also invested £30 million in training academies in Asia and is creating 20,000 new jobs for the UK over the next two years.
Tesco in Thailand
Tesco in Thailand is called “Tesco Lotus” and currently, there are 1,257 stores open in the country and have developed a 13% share in the market. Tesco Lotus also opened its first zero-carbon shop in Thailand the store will use a wide range of