Tesco Lotus in Thailand

Introduction In the world of business today, the demand and supply of goods and services have become increasingly every years. The competition among sellers is very frightened and excited action. According to the current situation, most business opens their business to respond customers’ needs as much as they can. By the way, the popular demand of customers always are the consumers goods, hence, many major businesses tend themselves to open the hypermarket, which provides a large variety of products such as food and non-food products. Moreover, the consumer’s market power is growing strong and stable because customers’ trends today tend to shift from basic purchases to value-oriented brands and retailers. By the way, their power creates the new perception among sellers that most customer need a low cost of product whereas keeps a high quality. Then, many hypermarkets always compete each other with the reasonable price and high quality. In sum, most of hypermarkets need to adapt their strategies and operations to be compatible with the customer’s trends, needs, and situations. Moreover, some of famous hypermarkets expand their business to abroad to be their key strategies in order to generate higher sales and profits (Nielsonwire, 2009). As I mentioned above information, Tesco PLC is one of the best examples of hypermarket that has a reputation in selling low cost of products with high quality. The excellent strategies and operation processes they perform in both domestic and global represent the efficient multinational corporations that I would like to present in this paper. In summary, due to the increasingly international convenience store of Tesco PLC in the chain of a hypermarket operation, I would select Tesco Thailand in specific three areas as the following
• Positioning for greater global competitiveness
• Globalization strategies
• Compliance to government policies
Company Background
Tesco Plc is one of the world's leading international retailers.

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