Values:
Our core purpose is to create value for customers to earn their lifetime loyalty.
No one tries harder for customers
Understand customers better than anyone
Be energetic, be innovative, and be first for customers
Use our strengths to deliver unbeatable value to our customers
Look after our people so they can look after our customers
Treat people how we like to be treated
All retailers, there’s one team…the Tesco team
Give support to each other and praise more than criticize
Ask more than tell, and share knowledge so that it can be used
Trust & respect each other
Strive to do our very best
Enjoy work, celebrate success & learn from experience
http://www.tescoplc.com/index.asp?pageid=12
Tesco Strengths:
1. UK market leader & global scale & Overseas Strength – in Europe & South Korea, Malaysia, China: Dominates food & non-food markets. Some 12% of retail spending goes through its tills & 30% of all food sales. This gives them huge advertising reach with customers, leverage with suppliers & access to talent.
2. Customer Loyalty – No one tries harder for customers, understand customers better than anyone: Particularly the clubcard scheme, with Dunnhumby working with Tesco. They have efficiently collected data to be able to do things for individual groups of customers to grow their lifetime loyalty, so wanted to really understand their customers, fundamental to the business. Looked at it as a way of learning about how consumers shop & what they want from their retailer. Built the business around the customer.
3. Diversity – into new products & service lines can significantly enhance ability to grow rapidly. Whereas, a company focusing on a narrow range of products would only have access to a finite number of customers. New products/service lines will enable you to make more sales to existing & new customers & expand into markets that would otherwise have been