Preview

Tetrapack Case

Good Essays
Open Document
Open Document
578 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tetrapack Case
Tetra Pack case

The Italian Milk Market is divided between three milk companies: Pontero, Filo, and Andina. Tetra Pack sells their products to all three of these companies, but while Filo and Andina buy from Tetra Pack and their competitors. However, Pontero buys 100% of their liquid foods packages from Tetra Pack. This is why Pontero is considered to be a model for other Tetra Pack customers in order to see the relationship that Tetra Pack wants to achieve with other customers. Tetra Pack has always given advice to Pontero to do research. For example, giving advice to Pontero regarding the introduction of a new juice line, which now forms a large sum of their total revenue.

Over the last few years Pontero has decreased its sales in families with children. In contrast, Andina has increased their sales in this sector. This is due to the fact that Filo and Andina have introduced an enriched milk element in their newer products. But on the other hand Pontero has been against this new enriched milk, claiming it is artificial. Consequently, Pontero launched a publicity attack in order to damage the reputation of enriched milk products due to their artificial nature. Pontero did this by showing numerous advertisements.

The relationship between Pontero and Tetra Pack has been profitable for both parties since they started working together. Having Tetra Pack as its partner in doing market analysis and research in order to increase Montero’s net sales. Pontero has always trusted Tetra Pack, thus establishing a mutually beneficial alliance. Pontero has looked at Tetra Pack as its mentor in re-establishing its market share. This could have negative consequences for Tetra Pack because the more sales Pontero losses, the more losses Tetra Pack attributes to itself.

Usually Tetra Pack benefits from Pontero and vice-versa. This could also have a counter productive effect, in which both parties lose. Tetra Pack is interested in helping Pontero get out of the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Cerujugo Hr Case Analysis
    • 1050 Words
    • 5 Pages

    Cerujugo Hr Case Analysis

    From the assigned reading it becomes clear that there are a number of symptoms which suggest that beverage manufacturer and distributer Cerjugo SA is a company in crisis. The main signal that Cerjugo is not living up to its expectations is that its forecasted sales and profit targets, for its juice division, have not been met for two consecutive years this is especially troubling for a company which in the past boasted a 98% share of the beer market in Latin America. Beyond the lack luster sales numbers there are many other symptoms that Cerjugo’s juice division is ailing, such as reports that potential customers are not aware of the “freshness” and high quality of the product and the brand reputation is suffering accordingly, this is particularly problematic because the “freshness” of Cerjugo’s juice is their main value proposition. Fault lines are also starting to show on the personnel front, with increased turnover rates in their sales force as well as stresses between top executives at the company, which often has them battling one another. Recently, Cerjugo President Manuel Perreria heard that his Manager of Juice Manufacturing, George Novedads will be resigning to take a position with a rival company, a clear sign that things have gone amiss.…

    • 1050 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Hi-Cal Skimmed Milk Drink Adverts
    • 150 Words
    • 1 Page

    Hi-Cal Skimmed Milk Drink Adverts

    In order to promote Hi-Cal Skimmed milk drink, we will display the poster in every point of sale. For the fast food restaurants, convenience stores and bakery shops, we will display posters on the cashier counters, like on the tables or walls. As everyone must pay at the cashier counters, when they waiting for paying money or giving change, they may see posters. Therefore, if they are interested in our products, they may buy the milk drink now or next time. For the supermarkets, the posters will be displayed on the main entry because many people before going into the supermarket will see, are there any special offer products or New Arrivals. When they see the posters, they may buy the milk drink if they are interested. As a result, posting…

    • 150 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    An analysis of how Mothercare plc remains successful in the UK
    • 1264 Words
    • 6 Pages

    An analysis of how Mothercare plc remains successful in the UK

    Once an individual is pregnant, she will concern much more about the diet. For instance, she might question herself about the food, clothing, radiation and cosmetic. The goods which are designed for a baby are different from an adult. Therefore parents need to consider certain questions, like what do the babies need, and what things are good for them and will not hurt them. Also to provide these special products is significantly necessary and important. Although there are a few companies do success in this kind of market, there is one famous and popular company in this area which is Mothercare. Mothercare is a specialist retailer of products for pregnant woman, babies and children up to the age of eight. This report will investigate and analyse the status of this enterprise to establish or promote the public understanding of running this kind of business.…

    • 1264 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Business Research Ethics
    • 790 Words
    • 4 Pages

    Business Research Ethics

    The trouble for the Swiss conglomerate goes back to the 1960’s. Nestle was “criticized by social activists for marketing their powered milk formula to less developed countries”. (Boyd, C., 2011) The unethical research behavior that may have been involved with this is that people were under the perception that the company was misleading how the formula “better for their babies than breast milk.” (Boyd, C., 2011) to mothers in less developed countries. The critics against the company felt that by giving this information to the mothers, they could come and continue the mothers to stay only with the formula. Critics also felt that Nestle was also giving information about the death of infants that some felt was not correct. Nestle told the mothers that infant deaths with breast fed children happened in three ways: “babies were unprotected against illnesses because of the lack of antibodies not found in breast milk”; “mothers could not afford to boil water”; and “mothers could not afford the price of the product and dilute the amount of formula which would cause malnutrition”. (Boyd, C., 2011)…

    • 790 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Tevax Case Summary
    • 723 Words
    • 3 Pages

    Tevax Case Summary

    Continual expansion of scope and scale, a dedication to low prices, as well as being “first-to-file” have also profoundly contributed to Teva’s competitive edge in the industry. Each acquisition was done effectively and strategically and resulted in a variety of different benefits for Teva. If they wish to maintain their dominant presence in the pharmaceutical industry, they should certainly adhere to the acquisition and supply chain strategies that have propelled them to the top. Careful maintenance should be done in areas where Teva has a sustained competitive advantage to ensure that they keep the edge that they worked so arduously to obtain. They should also be cautious to not become too large and acquire too many other firms as it could cause them to become too diverse, which can complicate some of their strategies; acquisitions may not always generate value or competitive…

    • 723 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Budget and Unit Sales
    • 2414 Words
    • 10 Pages

    Budget and Unit Sales

    DESCRIBE THE STRATEGIC CONTEXT IN WHICH QUINTANA SHOULD JUDGE MUSIMUNDO’S PERFORMANCE. WHAT ARE THE CHARACTERISTICS OF THE ENVIRONMENT THAT MUSIMUNDO COMPETES IN? WHAT ARE PEGASUS’ STRATEGIC OBJECTIVES FOR MUSIMUNDO? HOW DO THESE FACTORS AFFECT THE BUDGETING PROCESS?…

    • 2414 Words
    • 10 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    International Business Chapter Nine
    • 340 Words
    • 2 Pages

    International Business Chapter Nine

    Arcelik should adapt the strategies and tactics to suit unique conditions. Firm can reap benefits from such markets by partnering with family conglomerates…

    • 340 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Crocs Case Study
    • 309 Words
    • 2 Pages

    Crocs Case Study

    One of Croc’s core competencies is its revolutionary supply chain as discussed in class. Crocs have the ability to manufacture and deliver its products to retailers rapidly and produce an excessive quantity to avoid customer dissatisfaction. According to the case, in the traditional industry, retailers can only place bulk orders for each season many months in advance with little ability to make changes during the selling season. On the other hand, Croc’s model was to fill new orders within the season and quickly manufacture and ship new products to retail stores so to keep a positive relationship with its retailers. This gave Crocs a competitive advantage over its competitors. Another core competency is the ability to extend its marketing presence in foreign countries faster than other companies in the industry; this would allow the company to gain more information about the market and set the economies of scale of new entrants. This is called the early mover’s advantage as discussed in class. As a new entrant in the shoe industry, Crocs changed the pace of the industry by penetrating the market with its unique funky-looking shoe and expanded rapidly into foreign markets. Crocs created value and took advantage of the opportunity and did the Better off Test by visiting wide range of events worldwide introducing its product into the new market and talked to customers about the shoes. This helped the company to establish a momentum not only in the U.S. but also in the foreign countries. In addition, Crocs did the Ownership Test as discussed in class and became a Multi-National Company and used large contract manufacturers in different countries to produce its products and respond to its customers rapidly; however, because there are uncertainties in the market, Crocs became a MNC to minimize the risks of market…

    • 309 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Natural Home Birth Research Paper
    • 2771 Words
    • 12 Pages

    Natural Home Birth Research Paper

    Coburn, J. 2000. “Formula for Profit: How marketing breast milk substitutes undermines the health of babies.” Mothering July/August: 58-68…

    • 2771 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Tetra Pak
    • 384 Words
    • 2 Pages

    Tetra Pak

    To stay close to Pontero, Tetra Pak would need to focus more on Pontero wishes to stay ‘natural’ Instead of trying to change this philosophy, Tetra Pak should focus on other ways to increase Pontero’s sales. Instead of focusing on one…

    • 384 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Esclavitud En La Industria Del Chocolate
    • 616 Words
    • 3 Pages

    Esclavitud En La Industria Del Chocolate

    En septiembre del 2000 a través de la compañía de televisión inglesa True Vision se publicó a nivel mundial la situación de estos niños esclavos y desde ese año se ha tratado de erradicar la esclavitud de muchas formas pero no se ha avanzado mucho. La última medida adoptada por la Asociación de fabricantes de chocolate consistía en certificar que los granos de chocolate no fueran cosechados con trabajo de esclavos, pero esto no se ha podido dar debido a que realizar dicha certificación es algo muy complicado ya que la mayoría de familias productoras se localizan en regiones rurales de difícil acceso y sin infraestructura.…

    • 616 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Juhayna Consumer Behavior
    • 3039 Words
    • 13 Pages

    Juhayna Consumer Behavior

    In this paper we are illustrating the consumer’s behavior towards Juhayna Full Cream Milk. The paper includes the SWOT analysis of the product, the segmentation the company uses, the values in Egypt that affect the purchase of the product, the reference group influence on the Full Cream Milk, how customers perceive the product, and all other aspects whether situational or social and related to the product directly or indirectly that affects the consumer when buying the product.…

    • 3039 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    Strategy of Uniwhite
    • 1454 Words
    • 6 Pages

    Strategy of Uniwhite

    Sadly, two months later, some events have harmed the reputation of this new product. Therefore, the sales are falling since a month and the situation is critical for the objectives of the company. The aim of this report is to describe the different factors of weaknesses and documents about the “New formula Miracle” and analyse the results to find an issue at this crisis.…

    • 1454 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Fonterra’s perspective of those outside of the organization
    • 1491 Words
    • 5 Pages

    Fonterra’s perspective of those outside of the organization

    There were three main business activities that were distinguished in this business report. Firstly, the Sanlu scandal that occurred in 2008 which involved the chemical compound melamine milk which was found in infant formula and other food supplies. This incident truly damaged their reputation and left consumers with less faith in the company’s products. Secondly, their ‘Milk For Kiwis ‘scheme , since this programme is helping New Zealand children who are struggling with poverty. This has left society with mixed views as it can be seen from two sides of the spectrum, it is good because they are helping combat the poverty issue that New Zealand is experiencing. However, some argue that they are only doing it to take attention away from the rising price of dairy products and thus it could be cynical corporate social responsibility. Lastly, the botulism scare has heavily damaged Fonterra’s relationship with their consumers and as a result, the consumers are doubtful of their products. Hence why Fonterra’s image is currently not looking favorable, but it may be possible for Fonterra to regain the positive image it used to have if it performs positively in the future.…

    • 1491 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Research
    • 442 Words
    • 2 Pages

    Research

    There are many different opiniones about the success of Vinamilk in the internatonal marker. “It is very unconvinced about Vinamilk and their fame in foreign market” ( Ms Mai, 2013). These milk companies which have influence on international milk market almost are these big and perennial group. Perhaps it is unbelievable with Vinamilk ( Mr.Nam, 2013). A part from a chapter in Saigon Economic (2013), Vinamilk brand has had a high posioton in the domestic business and the consumers enviroment. For example, in 2012, the percentage consumers choosing Vinamilk is 36,8 above 100%. Vinamilk is a widely recognised and successful company in Vietnam, and with an…

    • 442 Words
    • 2 Pages
    Satisfactory Essays
    Read More